Social Media Digital Marketing

GOWRI NARESH

Application filed for Australian PR

Bangalore, India

Mobile: +91-960*******

E-Mail: ********@*****.***

LinkedIn URL: https://www.linkedin.com/in/gowrin8/

Skype ID: *********@*****.***

SUMMARY

A versatile & multifaceted professional with 5+ years of experience in Digital Marketing, B2B Marketing, Social Media & Video Marketing and Omni-channel Product Marketing with an extensive knowledge of complete business cycle

Prudent in enhancing profitability through value selling & productivity tools by using tact acquired through a deep understanding of business opportunities, including sales, marketing and strategy planning

Adept with Digital Marketing(PPC, SEO, Google Adwords, Analytics), Social Media& E-Commerce

Valuate business operations and competitive activity and provide recommendations to restructure the organization to promote company's brand; acknowledged for increasing revenue by implementing sales & marketing initiatives

Demonstrated success in B2B Marketing strategy and Tactical Execution, Email Marketing, Competitive Intelligence and Analyst relations

Instrumental in planning and implementation of various Corporate Marketing Campaigns of the Year which had elements of Digital and Traditional marketing mediums

Provide orientations to the managers on a drive to expand business through aggressive sales by Vertical approach that deliver Revenue Growth, Market Share, and Market Penetration

Maintain excellent client rapport despite intense market competition and a tumultuous economic situations

Motivational management style with a proven record of building and retaining high performance teams

A strong motivator and team player with effective leadership, communication, decision making, problem solving and interpersonal skills, together with a bottom-line corporate focus and a results-driven attitude

WORK EXPERIENCE

ORGANIZATION

DESIGNATION

TENURE

Triveni Turbines Ltd, Bangalore, India

Marketing Manager

Jan 2018- Feb 2020

Vizury, Bangalore, India

Product Marketing Manager

Mar 2017- Jun 2017

Unisys, Bangalore, India

Program Manager (Aircore)

Jul 2015- Feb 2017

Groupon, Bangalore, India

E-Commerce (Category Marketing Manager)

Jan 2015- Jun 2015

Key Deliverables

As Marketing Manager

Performed a wide array of duties such as planned/ implemented digital marketing strategies across various platforms to meet business goals and assessed customer requirements/ designed customized campaigns including (briefing, concept selection, execution, production and post-campaign wrap)

Established, implemented & optimized digital channels/ promoted steam turbine & other repair services across the globe and handled marketing acquisition & generated pipeline/ revenue from both existing & new potential customers

Determined the marketing opportunities/ performed market research, defined market, competitor's share/ strengths/ weakness and prepared reports accordingly as per targeted market share and analyzed the current market activities of the competitor &mapped the same with Europe & APAC

Collaborated with CEO & Marketing Head for internal/ external marketing communications and involved in the setup and branding of YouTube & LinkedIn channel for brand awareness namely: https://www.linkedin.com/company/triveni-refurb/ https://www.youtube.com/c/TriveniRefurb

Established 85+ customer service testimonials to upsell aftermarket services with customer certifications and designed/ developed/ managed/ maintained company website & increased the traffic website by 80% within one year

Effectively conducted international events & customer success meets across the world including Europe, South Africa, Singapore & SEA, Dubai and Egypt and prepared budget for CX level stakeholders, corporate presentations & regional budget meetings for the Aftermarket team

As Product Marketing Manager

Carried out regional market activities for CRM product with a key focus on APAC, USA & SA and established/ researched industry case studies, executed sales communications, presentations, competitive tools and coordinated with several teams across business including sales & marketing department, engineering department, product management & senior executives

Assessed Vizury's products & analyzed the optimal mix channels for sales & marketing throughout product lifecycle

Initiated marketing campaigns & maintained company marketing collaterals/ designed & implemented online & offline marketing promotional campaigns for various business solutions for the organization at the corporate level

As Program Manager (Aircore)

Acted as the single point of contact for queries relating to functional & marketing products and organized requirement elicitation & analysis for Airline products and determined the requirements with the solution management team

Established & drove the GTM & launch strategy for the organization and planned acquisition initiatives across several online & offline channels like social promotions, e-mail, embedded promos, referral programs, and events

Built the lifecycle marketing strategy and coordinated with the engineering team to assess new features/ product changes to drive usage & grow user base knowledge and curated content for web, social & other relevant communications and served as external voice/ organized several activities for Aircore product

Effectively laid out product marketing strategies to meet business goals and researched/ provided information about business & technical trends

As E-Commerce (Category Marketing Manager)

Collated for marketing materials for the website, social media, retail channels & setup marketing deals for Groupon website in the entertainment category

Ensured the content is accurate and adhered to the regulatory guidelines of the website and prioritized & packaged materials for target audiences & marketing channels and interacted with the sales team to establish & curate creative concepts & maximized the use of collateral

Coordinated with the public relations firm on press pieces & content sponsors and involved in digital marketing initiatives for the company articles and researched potential marketing ideas & presented the same to the internal stakeholders

SKILL SET

Marketing Management

Digital Marketing

B2B Marketing

Product Knowledge

Brands Management

Social Media Marketing

Video Marketing

Omni- Channel Product Marketing

Advertising & Branding

Planning & Budgeting

Campaigns Management

Target Marketing

E-Mail Campaigns

Content Management

Customer Service

Product Design & Management

Requirements Elicitation & Analysis

Product Positioning

Brand Building & Management

Product Development

Product Lifecycle Management

Strategic Planning

Stakeholder Management

Process Improvement

INTERNSHIPS

Technology PR Intern @ CISCO, Oct- Dec 2014

Consumer Marketing Intern @ Britannia Industries (FMCG), Apr 2014- Jun 2014

Marketing Intern @ Spicmacay NGO India, Nov- 2014

ISRO Engineering Project on Microprocessor, Jan 2013- Jun 2013

Centum Electronics Vendor Management Internship, Jun 2012

ACADEMIC CREDENTIALS

Entrepreneurship & Innovation from London Business School, UK, (pursuing)

Master of Business Administration in Marketing & Communications from Symbiosis International University, India, 2015

Bachelor of Engineering in Telecommunications from M.S. Ramaiah Institute of Technology, India, 2013

End of Resume

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