Marketing Campaigns Assistant
Resume:
SENIOR ACCOUNT EXECUTIVE
Capstone Agency September 2017 - May 2020
Capstone Agency is a nationally affiliated, student-run integrated communications firm comprised of top students at the University of Alabama.
- Strategized, planned, implemented and evaluated campaigns
- Pitched new business and campaigns to clients
- Set internal deadlines for all projects
- Led and planned all campaign-related events and meetings
- Educated new team members about clients, campaigns, professional development and agency functions each semester MARKETING DIRECTOR
Platform Magazine January 2020 - May 2020
E D U C A T I O N
University of Alabama 2016 - 2020
- Dean's List
Bachelor of Arts in Communications
and Information Sciences
I N V O L V E M E N T
PUBLIC RELATIONS STUDENT
SOCIETY OF AMERICA
Arlyn S. Powell chapter
August 2016 - May 2020
Swap Chair
- Coordinate with the Interfraternity
Council, Panhellenic representatives
and the university to plan events for
new members
CHI OMEGA FRATERNITY
Nu Beta chapter
August 2016 - May 2020
KENNEDY
SCHWEFLER
Email: ********@*****.***
kkschwef.wixsite.com/website
LinkedIn:
linkedin.com/in/kennedyschwefler
Twitter: twitter.com/kkschwef
Leadership
Project management
Microsoft Word, Excel and Powerpoint
Adobe InDesign and Photoshop
Writing & editing
AP Style
COMMUNICATIONS INTERN
Alabama Power Company June 2018 - August 2018
Alabama Power is the largest power provider in the state of Alabama.
- Supported the public information representative to improve community relations and award grants to local nonprofits
- Wrote press releases and designed an internal newsletter for 200 employees in the company's western division STUDENT ASSISTANT - PUBLIC RELATIONS FOR EMPLOYER
DEVELOPMENT
Career Center at Culverhouse College of Business January 2019 - February 2020
- Designed prints and digital marketing materials for employers, students and social media
- Increased newsletter open rate by 71.5%
- Exceeded fundraising goals by 208%
- Managed Platform's LinkedIn
- Edited all articles and blogs
- Tracked analytics and designed the end of semester marketing report
Intermark Group is the largest psychology-driven marketing firm in the United States.
- Led the other interns to develop a full-service marketing campaign for Shipt
- Assisted at BlueCross Blue Shield commercial shoots
- Drafted press releases
- Created and designed social media posts
- Coordinated presentations and team meetings
ACCOUNT MANAGEMENT INTERN
Intermark Group May 2019 - August 2019
P R O F E S S I O N A L E X P E R I E N C E
Major: Public Relations
Minor: Business
C O N T A C T
P R O F E S S I O N A L S K I L L S
MARKETING INTERN
Altec February 2020 - present
- Effectively aggregated, leveraged, and transformed data from Google Analytics, Facebook, and Twilio into
impressionable insights using Microsoft Excel with focus on KPI’s
- Constructed detailed customer specific custom data objects using Microsoft Excel aiding in the development of a multi- touch attribution model
- Successfully generated customer facing copy and design collateral utilizing Adobe Creative Suite by incorporating a cohesive brand design and communication story
Contact this candidate