SENIOR ACCOUNT EXECUTIVE

Capstone Agency September 2017 - May 2020

Capstone Agency is a nationally affiliated, student-run integrated communications firm comprised of top students at the University of Alabama.

- Strategized, planned, implemented and evaluated campaigns

- Pitched new business and campaigns to clients

- Set internal deadlines for all projects

- Led and planned all campaign-related events and meetings

- Educated new team members about clients, campaigns, professional development and agency functions each semester MARKETING DIRECTOR

Platform Magazine January 2020 - May 2020

E D U C A T I O N

University of Alabama 2016 - 2020

- Dean's List

Bachelor of Arts in Communications

and Information Sciences

I N V O L V E M E N T

PUBLIC RELATIONS STUDENT

SOCIETY OF AMERICA

Arlyn S. Powell chapter

August 2016 - May 2020

Swap Chair

- Coordinate with the Interfraternity

Council, Panhellenic representatives

and the university to plan events for

new members

CHI OMEGA FRATERNITY

Nu Beta chapter

August 2016 - May 2020

KENNEDY

SCHWEFLER

404-***-****

Email: ades5e@r.postjobfree.com

kkschwef.wixsite.com/website

LinkedIn:

linkedin.com/in/kennedyschwefler

Twitter: twitter.com/kkschwef

Leadership

Project management

Microsoft Word, Excel and Powerpoint

Adobe InDesign and Photoshop

Instagram

Twitter

Facebook

Writing & editing

AP Style

COMMUNICATIONS INTERN

Alabama Power Company June 2018 - August 2018

Alabama Power is the largest power provider in the state of Alabama.

- Supported the public information representative to improve community relations and award grants to local nonprofits

- Wrote press releases and designed an internal newsletter for 200 employees in the company's western division STUDENT ASSISTANT - PUBLIC RELATIONS FOR EMPLOYER

DEVELOPMENT

Career Center at Culverhouse College of Business January 2019 - February 2020

- Designed prints and digital marketing materials for employers, students and social media

- Increased newsletter open rate by 71.5%

- Exceeded fundraising goals by 208%

- Managed Platform's LinkedIn

- Edited all articles and blogs

- Tracked analytics and designed the end of semester marketing report

Intermark Group is the largest psychology-driven marketing firm in the United States.

- Led the other interns to develop a full-service marketing campaign for Shipt

- Assisted at BlueCross Blue Shield commercial shoots

- Drafted press releases

- Created and designed social media posts

- Coordinated presentations and team meetings

ACCOUNT MANAGEMENT INTERN

Intermark Group May 2019 - August 2019

P R O F E S S I O N A L E X P E R I E N C E

Major: Public Relations

Minor: Business

C O N T A C T

P R O F E S S I O N A L S K I L L S

MARKETING INTERN

Altec February 2020 - present

- Effectively aggregated, leveraged, and transformed data from Google Analytics, Facebook, and Twilio into

impressionable insights using Microsoft Excel with focus on KPI’s

- Constructed detailed customer specific custom data objects using Microsoft Excel aiding in the development of a multi- touch attribution model

- Successfully generated customer facing copy and design collateral utilizing Adobe Creative Suite by incorporating a cohesive brand design and communication story

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