Social Media Digital Marketing

CAREER HIGHLIGHTS

US Tennis Association Northern California Communications Coordinator since 2016, serving 45,000 members

Four years of live television and video content production experience at Pac-12 Network

Four-year NCAA Division I student-athlete (Women’s Tennis) while earning bachelor’s and master’s degrees

EXPERIENCE

Marketing Manager Oct. 2019 – Feb. 2020

Universal Tennis Palo Alto, CA

Email management:

oCreate and send email marketing campaigns, including customer emails, weekly event alerts, newsletters and corporate news

oBuild and maintain monthly email and digital marketing calendar to support timely company initiatives

oTrack and provide reporting on weekly, monthly and annual campaign metrics (open rates, click through, subscriber numbers, etc)

Support development and execution of various digital marketing campaigns including email and paid search

Video production: direct, produce, and edit

oBuilt What is UTR? video from inception to completion, along with a standardized video brand guideline

Communications Coordinator July 2016 – Oct. 2019

US Tennis Association Northern California Alameda, CA

Oversee public relations activities, event management and communications (press releases, editorial calendars, articles, emails) for the 4th largest of USTA’s 17 sections

oSecured media placements on the ABC Bay Area’s affiliate ABC7, online publications and prints

oTurned negative incident into positive branding with drafted statement on behalf of Executive Director

Email management:

oIncreased USTA NorCal’s e-newsletter open rate by 10% after performing a content, reporting and formatting analysis

Blog Management: Content, format and data analysis

oDeveloped a Guest Blogger Program and recurring features, increasing viewership by 15%

Event management (décor, guests lists, seating charts, scripts)

oHighest attendance and profits made for the USTA NorCal Hall of Fame for first time in 10 years

Video production: direct, produce, narrate, and edit

oDeveloped standardized video guide, which resulted in higher social media engagements and website traffic

Production Assistant Sept. 2012 – July 2016 Pac-12 Network San Francisco, CA

Handled vital video content creation, live television production and on-air talent support responsibilities for the Pac-12 Conference’s main channel and six regional networks

Edited highlight videos and wrote shot sheets for the live Saturday College Football shows

Member of the studio production team for Media Days and hundreds of live Pac-12 Networks sporting events, such as football, baseball, tennis (Pac-12 Tennis Championships) and more

Project Manager, Generation Gap Invitational March 2013 – July 2014 USTA Northern California Alameda, CA

Handled all aspects of media relations, video production and communications (press releases, social media, emails, brochure designs) for the first ever level-based event in Northern California

Oversaw social media and Public Relations campaigns

oDirected and produced first ever promotional and wrap up videos

oCreated all social media pages, which resulted in 200% increase in online engagement and attendance

SKILLS

Hard skills: Copywriting and Copyediting - Video Production - Public & Media Relations - On-camera television - Marketing Strategies and Campaigns - Social Media Strategies and Campaigns - Event Management - Blog Management

Softwares: Constant Contact/Mailchimp - Adobe Creative Suite - Microsoft Office Suite – Final Cut Pro - AEM

EDUCATION

Bachelor Degree: Media Studies, 2008 Master’s Degree: Sport Management, 2010

University of San Francisco - San Francisco, CA University of San Francisco - San Francisco, CA

LANGUAGE

French (Fluent)

English (Fluent)

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