Social Media Sales

SCOTT M. BUTLER

678-***-**** ***************@*****.*** Atlanta, GA Linkedin/in/scottmbutler/

BUSINESS DEVELOPMENT EXECUTIVE

BRAND STRATEGY NATIONAL ACCOUNT MANAGEMENT FINANCIAL SALES & MARKETING Award-winning Business Development & Marketing Strategist: Extensive experience driving business development and marketing initiatives for Fortune 500 companies. Extensive marketing expertise with a reputation for translating consumer insights and competitive analysis to drive breakthrough marketing campaigns, boosting company sales and revenue. Proactive Leader & Communicator: Influential leader who develops, motivates, and engages resilient teams through effective verbal communication, listening, and empathy, while inspiring a culture of productivity and adaptability. Passionate self-starter adept at problem solving through conscientious intention and a holistic approach to data-driven decision making.

Visionary & Unconventional Thinker: Demonstrated ability to create opportunities when faced with significant challenges, old problems that need new insight, or uncertainty requiring experimentation and decisiveness. Relationship builder who establishes, maintains, and leverages connections with industry influencers, C-Suite leaders, and strategic business partners. Known for developing innovative strategies which incorporate creative writing and visual storytelling to boost awareness.

CAREER HIGHLIGHTS

Consistently perform in the Top 5% of the sales force, winning multiple awards as a result Trusted with direct oversight of $75M+ in client investment assets with growth results exceeding 150% Demonstrated success in developing and executing profitable marketing strategies for Fortune 500 clients Co-Managed proprietary bond fund; grew to $200M in first year Authored creative tag lines, radio scripts, outdoor messaging, and social media content for national campaigns SKILLS & COMPETENCIES

• Marketing & Communications

• Strategy Development

• Influencing Cross-Functionally

• Lead Generation Selling Skills

• Market Research & Analysis

• Social & Digital Media

• Creative Writing

• Client Communication

• Non-Profits & Cause Marketing

• Financial Planning & Analysis

• Innovative Content Creator

• Consumer Behavior Analytics

PROFESSIONAL EXPERIENCE

MOTHER NATURE NETWORK ATLANTA, GA 2019-2020

National Account Manager – Contract

Built and maintain strong relationships with decision makers of key Fortune 500 accounts. Drive national business development for the most visited website dedicated to providing clients with opportunity to promote digital sustainability and environmentally focused content. Accountable for creating website marketing materials and addressing RFPs. Selected Achievements:

Ideated and marketed new sustainability and ESG investment channel that has potential to drive $3M in long- term revenues while increasing brand awareness

SCOTT M. BUTLER PAGE 2 678-***-**** ***************@*****.*** Built prospect database and led business development outreach campaign for corporate sponsors, resulting in increasing potential new business by 75%

Presented publishing platform & investment channel launch to 1000+ attendees at the ESG national conference MEDIA BROKERS INTERNATIONAL ALPHARETTA, GA 2007 – 2019 Vice President – Media Sales

Developed and executed the business development strategy and led 10+ sales leaders in identifying new business opportunities by analyzing the market and Fortune 1000 prospects. Deployed solution selling methodologies by providing clients and prospects with solutions to their media buying, planning, research, and account management services. Selected Achievements:

Generated media cost savings of 40-60% through the negotiation of media buys and campaign management Increased production 400% over tenure

Successfully managed a $4.5M media campaign for a national pharmaceutical company Coached and mentored new salespeople on sales strategies and media product knowledge Analyzed and optimized traditional and digital/social media plans for 75+ Fortune 1000 companies Ideated strategic direction of client media campaigns to cost-effectively achieve KPI targets Negotiated rate discounts of 40-55% from national and local media companies Recognized as #1 sales producer, winning Top Dog Award, in multiple years AMERICAN JEWISH LIFE MAGAZINE ATLANTA, GA 2005 – 2007 National Sales Manager

Directed the B2B advertising sales program and negotiated strategic marketing partnerships. Led the sales organization in lead generation and conversion to sales of prime ad space. Selected Achievements:

Grew annual advertising revenues by 80% and paid subscriber base by 200%+ Coordinated four publication sponsored networking events, presenting to 150+ attendees ADDITIONAL EXPERIENCE

HANK AARON BMW MARKETING PROGRAM DIRECTOR

BRESSLER ADVERTISING DIRECTOR OF BUSINESS DEVELOPMENT JC BRADFORD/UBS/WACHOVIA SECURITIES SENIOR VICE PRESIDENT – FINANCIAL ADVISOR/ PLANNER LEHMAN BROTHERS ATL SENIOR VICE PRESIDENT – FINANCIAL ADVISOR LEHMAN BROTHERS NY VICE PRESIDENT - ANALYST/SALES AND MARKETING MANAGER EDUCATION

Bachelor of Science (BS) – Business Administration Georgetown University

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