Social Media Digital Marketing

Hui Lin

**-** *** ****** *******, New York ***** 1-917-***-**** ***.***.**@*****.***

EDUCATION

University at Buffalo, School of Management Buffalo, New York Bachelor of Science in Marketing August 2016- May 2020 GPA: 3.3

EXPERIENCE

EXIT Realty Landmark New York, NY

Digital Marketing Intern June 2018 – August 2018

Responsible for creating and organizing creatives for company newsletter, social media accounts and advertisements

Proactive advertising increased monthly client callbacks by 742 and conversion rates by 35% during the Spring/Summer seasons

Managed agency’s social media accounts and garnered 600 more Instagram impressions through active posting

Organized cross functional strategy meetings with directors and vendors to reach incoming college students in Gramercy, Lower East Side and Chelsea

Crosstown Solutions Long Island City, NY

Campaign Performance Analyst May 2018 – September 2018

Analyzed and processed marketing data for Fortune 500 clients in telecom, energy and retail industries

Used data from 1st party data servers to create reports and presentation decks on Excel and PowerPoint

Helped senior strategists with weekly campaign analysis and optimization which increased campaign conversion rates by 16%

APICHA Community Health Center New York, NY

Social Media Intern October 2014 – February 2015

Managed company’s social media accounts, blog posts and researched new social channels to reach audiences

Organized weekly promotional and educational events online to boost blog engagement and foot traffic

Conducted market research and analyzed survey responses to gauge social media performance

Optimized outreach strategy which increased Facebook likes by 700 and monthly clinic visits by 12% LEADERSHIP EXPERIENCE

University at Buffalo, Running Club Buffalo, New York Financing and Budgeting Co-Chair October 2017- May 2018

Organized and tracked monthly club budgets including membership dues, traveling itineraries and uniform fees

Hosted and participated in fund-raising activities on and off campus

Allocated funds for apparel commissions and marketing activities for club growth Mount Sinai Beth Israel Medical Center New York, New York Volunteer Coordinator October 2013-June 2017

Oversaw weekend volunteering schedules, activities and volunteer training programs

Assisted nurses in food rounds, prescription pickups and incoming and outgoing patient logs

Developed programs for rehabilitating children and seniors in the ward SKILLS AND INTERESTS

Technical: Microsoft Office, Social Media Apps, Hootsuite, iMovie, Photoshop Certificates: Advanced Google Analytics, Google Ads Display, The Trade Desk: Marketing Foundations Interests: Corporate Sustainability, Cooking, Reading History & Philosophy, Cross Country, Media Studies, Swimming

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