Sales Account Executive
Resume:
Meredith Diamond
Boca Raton, FL ***** • mldiamond917
linkedin.com/in/meredith-diamond-612a285/
Senior Account Executive
Multi-Channel Advertising / Goal Attainment / Prospecting New Accounts/ Contract Negotiations / Relationship Building / Consultative Sales
Strategic specialist with extensive experience attracting and retaining top accounts, driving revenue growth, closing high-value deals, and building powerhouse sales teams. Proven track record providing actionable and insightful recommendations to clients for revenue growth. Demonstrated success generating sales opportunities through strategic selling and managing business relationship with clients.
Track record of exercising excellent judgment and problem resolution skills and delegating work across account teams. Skilled at displaying an unwavering commitment to customer service, adding new clients while maintaining premium service levels with existing accounts.
Areas of Expertise:
New Account Development
Relationship Building
Closing Strategies
Strategic Sales Planning
Revenue Goal Attainment
Consultative Sales
Team Mentoring & Training
Marketing Strategies
Campaign Development
Performance Analysis
Professional Experience
Hotwire Communications- Fort Lauderdale, Florida
Director of Local Advertising Sales – South Florida & The Bahamas (March 2020-July 2020)
Drive revenue growth by identifying and cultivating new clients and evangelize television content as a platform to reach their potential customers. Develop marketing activities to generate local ad sales revenue. Seek new customers by continuously prospecting following Company’s planned sales strategies and tactics.
Hubbard Radio – West Palm Beach, Florida
Senior Account Executive (2018 to 2020)
Generated new business opportunities for company through aggressive prospecting, networking and marketing.
Manage individual pipeline of opportunities to support sales goals. Serve as key liaison among clients, accounts team and agency senior management. Open new accounts and expand existing book of business for digital products. Identify growth opportunities and collaborate with executive staff to exploit market opportunities. Forecast and track key account metrics on a weekly, quarterly, and annual basis.
Selected Contributions:
Increased revenue by developing new business for seven radio stations.
Closed New Business equaling 25% of total billing October 2018-September 2019
Achieved Q1 2019 Sales Budget
WSFL-TV, Tribune Media – Miami, Florida
Senior Account Executive (2016 to 2018)
Achieved sales and profitability objectives by generating new clients/accounts.
Identified new growth opportunities and rolled out integrated campaigns by performing competitive marketplace analysis. Coordinated performance analysis on marketing campaigns to maximize return on investment. Increased consumer base by collaborating with clients for development of traditional and digital brand strategies. Operated as the lead point of contact for any and all matters pertaining to the customer base.
Selected Contributions:
Boosted digital revenue by achieving top 10 place nationally among Tribune Media Stations.
Strengthened sales pipeline by generating more than $2M annual revenue.
WFAN/The NY Yankees Radio Network – New York, New York
Senior Manager Marketing Partnerships (2015 to 2016)
Identified market opportunities for capturing new business and achieving corporate objectives.
Researched market trends for identification of new business opportunities for WFAN Sports Radio and CBSNewYork.com. Managed development and sale for multi-platform sponsorships for NY Yankees Radio Network. Promoted WFAN’s tent pole events (Yankees FanFest, Summer kick-off Party) for maximizing sponsorships sales. Conceptualized and identified KPIs to nurture portfolio's growth and facilitated training of on-site teams.
Selected Contributions:
Boosted sales of sponsorship packages by developing new business opportunities with local and regional companies.
ESPN New York – New York, New York
Account Manager (2009 to 2015)
Increased sales, generated high revenues, and capitalized growth opportunities from clients and markets.
Developed and implemented sales strategies for ESPN Radio 98.7, ESPN Deportes, ESPN.com and ESPN off premise events. Devised marketing plans for each account to ensure successful growth. Spearheaded and developed tools for implementation managers and account executives to work collaboratively to provide a seamless transition to clients. Delivered excellent customer service by building healthy client relationships with Land Rover, BMW, MINI Cooper, AT&T, Chrysler, Metro PCS, MSG.
Selected Contributions:
Received 2011 Circle of Excellence by exceeding sales goals on all platforms.
Increased revenue by achieving highest number of new business clients.
Recognized for Top sales performer at ESPN New York.
Additional experience as Account Executive at SportsNet New York, as Broadcast Group Manager at Horizon Media Inc., as Supervisor at Local Broadcast Investment, and as Spot Account Supervisor at Deutsch Inc.
Education and Credentials
Bachelor of Arts in Arts and Humanities University of Maryland – College Park, MD
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