Social Media Marketing

CORPORATE & MARKETING COMMUNICATION

Marketing Strategies & Campaigns Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Focus Group & Market Research Public & Media Relations New Product Launch Vendor Management

PROFESSIONAL EXPERIENCE

Other Work Experience

KISD Faculty March 2017 till date

Katy Independent School District – OAC, KATY, Texas

Acquire data from Katy ISD data sources and maintain databases and data systems for Applied Behavioral Analysis

Identify, analyze and interpret trends or patterns from student data set to develop effective Antecedent strategies to decrease problem behavior and improve performance

Develop data visualizations using charts, reports and work with the school district to evaluate the effectiveness of behavioral plans and determine if changes need to be made based on IEP

Subject Matter Expert on Data Management and Analysis tools for the school district

Leverage findings and collaborate with educators/administrators in creating and prescribing interventional plans, identifying appropriate educational resources towards modifying teaching strategies to enable student success

Fund & Program Manager October 2013 – August 2014

Deaf & Mute Children’s Development Foundation Inc., Houston, Texas

Conducted Prospect Market Research to produce sufficient number and quality of prospects, target appropriate ask amounts, prioritize and evaluate prospects corporation, foundation and government grants

Generate proposals for: unique projects and programs, unique institutional and individual funders

Generated comprehensive reports/ case studies and presented to clients for sponsorship

Relevant Work Experience

Senior Marketing & Communication Officer August 2007 – January 2009

Trianz Consulting, Bangalore, India

External Communications: managed client newsletters, direct to client email campaigns and communication support for recruitment programs

Website: supervised content and liaised with an external agency for the website design

Public Relations: conducted media conferences and organized media interviews with senior leadership, developed press releases, byline articles, and supervised advertisements

Internal communications: conceptualized quarterly newsletter to fulfill communication requirements around various employee programs

Collaterals: Supervised all print to electronic collateral developments ranging from corporate, service and solution - based communication to case studies, white papers, web-based campaigns

Assistant Manager Corporate Services October 2006 - August 2007 Equis Private Ltd., Bangalore, India

Market Researched for a multinational client whose interest was in developing entertainment centers in Karnataka’s tier 2 & 3 cities. This report helped the client to invest $1.2 M in India

Advisory Services: Developed strategies, implement solutions that ensured alignment of an entire portfolio with client’s business objectives, operating requirements, and financial goals

Proposal Management – RFP, RFI & RFQ

Deputy Corporate Communications Manager November 2003 – September 2006

Sobha Developers Ltd., Bangalore, India

Led Corporate Communications and Public Relations Department of the company

Managed media and agency spend, budgeting over $2.5M annually

Developed and executed branding strategies and marketing campaigns to increase awareness and sales bookings for new and existing residential properties

Identified and incorporated major improvements to customer onboarding process based on customer feedback surveys, notably uplifting post-purchase experience

Launched nationwide PR campaign for the generation of hype around Sobha’s Initial Public Offering

Implemented communication campaigns for the company’s Corporate Social Responsibility endeavors to position Sobha Developers as a socially responsible corporate entity

Conceptualized and implemented new Corporate Brand Identity

Coordinated with external agencies for advertising, PR, market research, and event management

EDUCATION

Wigan & Leigh College, Wigan, United Kingdom: Masters in Business Administration in Advertising, Marketing Communication, 2003

Bangalore University, Bangalore, India: Bachelor of Arts in Economics, History, Tourism & Travel Management, 2000

CERTIFICATIONS

UiPath Diploma - RPA - Business Analyst Training

Pursuing - Salesforce Certified Administrator (201) certification

Marketing Analytics: Setting and Measuring KPIs from Lynda.com - ID License # 5DA9A1

Marketing Foundations: e-commerce from Lynda.com - ID License # # ADD6A1

SEO Foundations from Lynda.com - ID License # F2B026

Advanced Google Analytics from Google Analytics Academy

Social Media Marketing Foundations from Lynda.com - ID License # 8BB7EA

Fundraising: How to connect with Donors from Philanthropy University - Haas School of Business, University of California Berkeley, USA

Essentials of Nonprofit Strategy from Philanthropy University - Haas School of Business, University of California Berkeley, USA

Financial Modeling for the Social Sector from Philanthropy University - Haas School of Business, University of California Berkeley, USA

Global Social Entrepreneurship from Philanthropy University - Haas School of Business, University of California Berkeley, USA

How to scale Social Impact from Philanthropy University - Haas School of Business, University of California Berkeley

Leadership: Ten Rules for Impact and Meaning from Philanthropy University - Haas School of Business, University of California Berkeley, USA

Organizational Capacity: Assessment to Action from Philanthropy University - Haas School of Business, University of California Berkeley, USA

Child Nutrition and Cooking 2.0 from STANFORD UNIVERSITY

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