Creative Marketing Manager

Mandy Pei

New York, New York ***** 703-***-****

*************@*****.***

https://www.linkedin.com/in/mandypei/

Marketing Manager

Goal-focused marketing expert with over five years of experience managing and leading highly effective national marketing campaigns through traditional and non-traditional avenues. Skilled in identifying new opportunities to expand into new markets while retaining and cross selling within the current customer base. Areas of expertise include…

● Strategic Marketing Initiatives

● Market Segmentation & Analysis

● Multi-Platform Communication

● Consumer Insight / Data Analytics

● Print and Digital Graphic Design

● Online Marketing & Social Media Growth

● Budget Management / Cost Controls

● Key Performance Indicators

Professional Experience

CanAm Enterprises, New York, New York (2016 to Present) MARKETING MANAGER (2019 to Present)

Oversee all aspects of the development of marketing materials for an immigration-linked investment company focusing on commercial real estate, including social media, advertisements, project promotional resources, and creating international marketing campaigns. Manage international conference and event budget. This includes securing venues, vendor negotiations, and working with international and domestic teams to determine the scope of the project.

● Develop print and digital materials, such as factsheet, brochure, promotional videos, and monthly newsletters to present project information to investors and foreign partners.

● Redeveloped the company’s marketing materials including the website, brochures, business cards, and logo. Designed a new and interactive website that has helped to improve customer traffic and engage new customers through the user-friendly format that is now offered.

● Instrumental in planning international and domestic conference events throughout the United States, China, India, Vietnam, Korea, Singapore, Russia, and Brazil to support our international salesforce.

● Perform market research and competitive intelligence analysis on key markets and key players. Analyze data collected from current digital marketing campaign to improve efficiency. Continued…

Mandy Pei Page Two

MARKETING ASSOCIATE (2016 to 2019)

Created print and digital marketing materials and web design for the company. Handled all logistics related to company events and conferences. Identified new advertising and partnership opportunities to support the growth of the company. Researched and compiled market data to create marketing materials specific to ongoing projects. Performed Chinese/English translation related to correspondence between internal staff members and investors.

● Collaborated with internal teams to create marketing materials including writing content and design layout for project resources, as well as creating the overall strategy of the booth and marketing materials to be viewed at events and conferences.

● Spearheaded the promotional video for the company’s 30-year Anniversary developing a timeline of past and current events to show the growth of the company during this time frame. Interviewed senior leadership members on camera to provide a personal touch to the video. Wichita Auctioneers, New York, New York (2014 to 2016) GRAPHIC DESIGNER

Developed engaging and eye-catching marketing and promotional materials to increase brand awareness and promote upcoming events. Created high quality brochures and sales collateral to endorse items to be sold. Created design themes and graphics for company’s website. Offered photoshoot support, as well as editing and retouching of images used in promotional materials.

● Increased brand awareness through social media and digital strategies including expanding the company’s online content to include new layouts, photos, graphics, and content to increase traffic and promote customer engagement.

TD Bank, Fairfax, Virginia (2009 to 2013)

CUSTOMER SERVICE REPRESENTATIVE

Worked closely with customers and internal partners to research and resolve complex problems, open new accounts, complete consumer loan applications, and provide superior customer support. Offered products and services to customers to meet financial goals and objectives. Effectively trained and mentored new employees on policies and procedures.

● Consistently exceeded monthly sales goals by proactively promoting products and services to customers while effectively addressing questions and concerns related to individual accounts. Educational Background

Mini MBA Program – Digital Marketing

Rutgers University, Newark, New Jersey

Bachelor of Fine Arts, Graphic Design

George Mason University, Fairfax, Virginia (2013)

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