Social Media Digital Marketing

Zackary Rhodes **************@*****.*** 330-***-****

Technologically inclined marketing strategist familiar with digital trends, various social media platforms, ESPs, CRMs, and content management systems. Results driven with 4 years’ experience Coming with a variety of experience and a vast set of skills. Accustomed to working in fast-paced business environments.

EXPERIENCE

07/19 – Present

DIGITAL MARKETING SPECIALIST, SD MEDIA GROUP, REMOTE

• Built, Implemented, and Updated effective Digital Marketing strategies for 15 Websites.

• Monetized each site by implementing advertising.

• Created Content Strategy to be implemented across Websites, Social Media, Newsletters and Landing Pages.

• Created and A/B tested Email Campaigns for retargeting efforts.

• Used the database to research, gather, analyze and present data to Upper Management and Investors.

• Positioned as go-to person for up to 8 staff members, troubleshooting complex issues quickly.

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.

• With the company being a start up, I did much more outside my job description as well.

06/18 – 07/19

MARKETING TEAM MEMBER, WELTY BUILDING COMPANY, AKRON OH

• Coordinated resources to craft marketing plans for various projects including product launches and events.

• Consulted with product development teams to enhance products based on customer data.

• Created proposals of 70+ pages for multi-million-dollar jobs using Adobe products.

• Became fluent in InDesign, After effects, Illustrator, Photoshop, and other Adobe software.

• Implemented company CRM and Database which increased efficiency in the field and in the office.

• Managed company website and social media profiles.

• implemented SEO, Digital Marketing, and General marketing strategies to the sites and social media.

• Coordinated large events for product launches

ACCOUNT MANAGEMENT INTERN, GLASSMOUNTAIN AGENCY LLC, REMOTE

• worked closely with the company’s Sales team; enabling them to meet their commercial objectives by

providing them with appropriate tools, materials and presentations

• Tracked Progress for Clients Facebook Ad Campaigns, Google Ad Campaigns, and SEO campaigns.

• Point of Contact for 20+ Clients, each with multiple projects.

EDUCATION

BBA, MARKETING, KENT STATE UNIVERSITY, KENT OH

Relevant Courses: Economics, Analytical Calculus, Computer Science Courses, Marketing, Advertising, Business Development Courses, Business Management

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