Social Media Digital Marketing
Resume:
COLEEN PASCUAL New York, NY • 646-***-****
EXPERIENCE
InStyle Magazine New York, USA 01/2020 - 05/2020
Business Consultant
• Developed and pitched a strategic plan to create a new revenue stream for the magazine using a consumer-centric approach and researching on key business opportunities (NYU Strategic Partnership Course)
L’Occitane Group New York, USA 03/2019 - 08/2019
Email Marketing & CRM Intern
• Collaborated with cross-functional teams (legal, supply chain, design) from strategy to execution of email newsletters; developed creative briefs and closely monitored the Q/A process with external agency
• Measured and tracked performance (KPIs) of email newsletters using Google Analytics and Adobe Neolane
• Reported a weekly analysis of competitors’ marketing mix and current industry trends to upper management and recommended new courses of action as needed based on insights
• Oversaw the maintenance of campaign calendars and files for CRM’s direct mail materials to ensure consistent messaging and legal compliance
• Supported the retail teams in-store by troubleshooting promo codes created on Cegid, a Point of Sale (POS) software
L’Oréal Manila, Philippines 01/2018 - 05/2018
Digital Marketing & Public Relations Intern
• Initiated partnerships with top influencers solely on x-deals (no monetary budget) to produce vlogs for brand exposure and new product launches, including the Parisian Ash Browns and Majirel Metals
• Managed the brand’s social media page and independently took charge of the content calendar planning, copywriting, creative direction, and responding to queries (customer service)
• Spearheaded the Color Collection photoshoot, a year-long campaign for one of the brand's top key accounts
• Worked closely with the Sales and Education team for adhoc events to drive engagement with customers
3M Manila, Philippines 02/2017 - 05/2017
Marketing Intern
• Implemented channel-specific planograms for Command™️ in modern hardware stores nationwide (including Ace Hardware and True Value to drive business growth and improve the consumer journey by educating functions of product lines at the point of sale; data-driven action based on sales off-take and insights on consumer behavior
• Developed and executed marketing collaterals nationwide including packaging, signages, and salespeoples’ uniforms; negotiated RFPs with suppliers for the most cost-efficient deals, and proofed and approved artwork before deployment
EDUCATION
New York University, School of Professional Studies New York, USA 09/2018 - 05/2020
M.S. in Integrated Marketing, concentration in Brand Management. Dean’s Scholar. Mentor, Aspire Program. GPA: 3.93.
De La Salle University, Ramon V. del Rosario College of Business Manila, Philippines 05/2013 - 02/2017
B.S. in Business Management. Best Undergraduate Thesis Award. GPA: 3.32.
ESSCA Ecole de Management Paris, France 06/2015 - 07/2015
Certificate Course through Study Abroad Program, Luxury Brand Marketing and International Business Management.
SKILLS
Brand Management, Competitive Strategy, Content Management, Social Media Marketing, Visual Merchandising, Market and Business Research, Customer Insights, Microsoft Office, Apple iWork, Adobe Photoshop, SPSS, Google Analytics, Simmons OneView, Salesforce
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