Social Media Marketing

Jonathan T. Reese

801-***-**** **********@*****.***

linkedin.com/in/jontreese

Senior Vice President of Marketing

Global Marketing leader, with a penchant for analytics, bent on establishing market positioning, new demand, and building remarkable brands world-wide. I uncover new prospects and deliver an ongoing stream of organic leads through personification and digital marketing. Rebranded companies to fuel awareness through web optimization, social media, marketing automation, and earned/paid media. Optimized sales funnel velocity with data, predictive analytics, nurturing, scoring and sales engagement. I create, build and lead marketing teams to fit positioning, product marketing, branding, and demand generation needs of an organization.

Professional Background

Talix Senior VP of Marketing 2019 – Present

Talix provides risk adjustment solutions to health plans and healthcare providers to drive improved coding efficiency, accuracy and better patient outcomes with technology. I lead the marketing strategy for product marketing, demand generation and account based marketing (ABM). I drive new technology into healthcare payers and providers to help facilitate the shift to value-based-care.

Rebranded the organization to better position the company to resonate with healthcare payers and providers.

Relaunched new website and content hub to establish digital presence and branding.

Created new content engine to initiate Talix’s thought-leadership status.

Launched defensible unique selling points of the Talix product to separate Talix from close competitors.

Reestablished events capabilities and saved 33% of events budget for the year.

Shifted marketing to virtually focused digital efforts to continue to drive growth in a struggling economy.

UnitedHealthcare VP of Marketing & VP of Operations 2017 – 2019

Led demand generation, brand awareness, positioning, and communications for competitive health plans, strategic partners and members. Integrate marketing into operations, compliance, and external agencies to aggressively expand into new markets by improving knowledge of new software-as-a-service (SaaS) technologies.

Strategized marketing efforts to sell UHC solutions into competing market healthcare plans. Marketing attributed to 100% of $20M of new business sold in 9 months sold to competitors.

Rebranded the new division to substantially increase share-of-mind with prospects and position company nationwide.

Designed SaaS customer focused user-experience and user-interface (UX/UI) for mobile and web applications resulting in 4X increased use.

Built marketing team of internal and external resources to brand, position and create demand for new business.

Launched website tailored to search engine optimization, content and keyword maximization resulting in huge improvements in search engine rankings and 4X the visitors.

Established new lead capture methods to supply sales with 100% more leads.

Preempted market launches with thousands of partner companies by leading a team of in-market field representatives.

Reorganized team of 50, established process, built credentialing tools while increasing team efficacy and team morale.

ADP Senior Director of Digital Marketing/Strategy 2012 – 2016

Designed and implemented integrated marketing strategy for ADP Added Value Services ($1.3B financial and healthcare services) that included a mix of Search Engine Optimization (SEO), Search Engine Marketing (SEM), lead nurturing, paid/earned press, social media, content, marketing automation, attribution, remarketing, funnel analysis, pipeline velocity improvements, persona targeting, acquisition marketing and buyer engagement in both B2B and B2C markets for SaaS products.

Designed, created and implemented demand-generation for 10 financial/healthcare businesses (AVS business unit) including wage payments (pay card), healthcare compliance, wage garnishments, payroll tax, unemployment claims, business incentives, wage garnishments, employment verifications, procure-to-pay (eInvoice), payments.

Created and led a team of marketing including branding, events, digital, web, creative and lead development.

Created the company’s first content strategy with hundreds of articles, webinars, infographics and research papers resulting 1M consistent views converting into 1000s of monthly leads.

Implemented a business intelligence tool that allowed for real-time visibility into marketing and sales activities resulting focused marketing efforts, lead scoring, and 3-month shorter sales cycle.

Launched trade show technology designed to customize experience, improve lead flow, and minimize time to convert leads in CRM. Saved approximately $300,000 annually and improved conversion ratios.

Partnered with large financial/technology institutions to cooperatively market ADP products into partner markets.

Amplified marketing message by training 400 sales personnel to become industry thought leaders by using content and social media.

Implemented SEO program resulting in 5X increase in traffic over 3 years resulting in 300% increase in leads.

SEO.com Director of Marketing/Business Development 2010 – 2012

Led and established relationships with multiple search vendors and advertising agencies to expand the reach of the offerings as well as supplement partners’ offerings with SEO, SEM, social media and reputation management. Partnerships added revenue, speed-of-service and expanded offerings.

Build partnerships with companies that increased company topline growth by 20%.

Led a team of internal and external resources to drive new revenue through integrated marketing campaigns.

Generated demand with large global corporations needing SEO services for local and global markets.

Created lead nurturing strategy to re-engage past leads and increase per-customer revenue with marketing automation tools.

DealerTrack Director of Marketing 2008 – 2010

Marketed and positioned SaaS products to the automotive market. Implemented and tracked analytical methods to initially determine next steps for marketing efforts. Once reporting capabilities were intact, marketing campaigns were built to focus efforts on effective marketing campaigns.

Led a team of marketing professionals to increase revenue through trade shows, digital demand, branding and content.

Drove record customer visits and pre-scheduled demonstrations at key industry tradeshows. Achieved 3X goal for demos and 2.75X the number of leads for show.

Increased web ranking to first page rankings and a 217% increase in closed sales from web leads.

Rebranded DealerTrack to increase awareness and establish a consistent brand across multiple business units.

Key member of the product management team representing the voice-of-the-customer to establish pricing and tailored product for segmented verticals.

ONYX Graphics Head of Global Marketing 2007 – 2008

Led global EMEA, Americas and Asian marketing teams to execute on global branding and marketing initiatives for SaaS product offerings.

Established global marketing for regional tradeshows and local events in Asia Pacific, EMEA and Latin America.

Generated competitive market presence in Germany, Spain, and Japan through digital and print mediums.

Planned, aligned, and built global marketing teams to achieve new level of goals and objectives.

Created external relationship with key OEM technology partners to create cooperative marketing and sales opportunities in EMEA, Asia Pacific and Latin America.

Rebranded company and updated product lines, including packaging, to maintain consistent global branding.

AdvancedMD B2B Healthcare Marketing 2006 – 2007

Developed and managed strategic marketing campaigns through success metrics for SaaS (software as a service), Electronic Medical Records (EMR/EHR) and Practice Management products.

Drove demand-generation and achieved revenue goals by improving lead-close ratios from 3% to 6%.

Transformed direct mail/email campaigns resulting in a 4,780% ROI.

Initiated online and digital marketing through search engine optimization, search engine marketing, web development and keyword strategies.

FranklinCovey Global Marketing Head /Product Management/Creative 2000 – 2006

Directed all localization, marketing and product management efforts in Asia, Europe, and the Americas. Oversaw 60 worldwide offices’ marketing, product development, product launches, and localization efforts in 34 languages.

Decreased cost-of-goods by 32% through international production and global translation efforts.

Reduced speed to market from 1 year to 9 weeks by improving translation process.

Launched offices in 55 (5 existing) markets and localized training, marketing and events.

Lived abroad to assist in-country leadership to drive growth.

Established a branded online presence for global markets.

Education

MBA, Westminster College, Salt Lake City, Utah.

B.A., Marketing, Minors: International Business, Japanese, Economics, Utah State University, Logan, Utah.

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