Social Media Manager
Resume:
Dear Hiring Manager,
Equipped with Agile Product Owner and ScrumMaster certifications, I have more than 15 years of experience in project management, UX and content management. As a member of the Digital Communications and Social Media team at The Coca-Cola Company, I led product management, web design/UX and market engagement for its largest digital property, coca-colacompany.com. Part of the team that transformed the company’s digital communications strategy to brand storytelling, I wrote and edited articles, blogs and teaser copy and published content using various content management systems, including AEM.
Due to my success in launching quality digital experiences and delivering several design and platform upgrades and CMS migrations, I was named Product Owner of Coca-Cola’s first Agile digital project, where I owned, refined and prioritized the backlog of front-end and back-end user requirements and launched and published local language microsites.
My sweet spot lies in effectively bridging communications between non-technical business stakeholders and technical teams, both in person and in a virtual environment -- collaborating closely with corporate IT organizations, business teams, agencies, designers and developers to execute digital solutions across a global platform. I thrive on continual learning and innovation and flourish in a dynamic environment. Juggling conflicting demands and meeting critical deadlines, while effectively assessing and balancing business requirements against enterprise goals, is my expertise.
At Coca-Cola, I partnered with key corporate stakeholders and local brand journalism teams in 108 countries where I led the growth of international market adoption of the company’s most transformative digital property by 88%. I was well-regarded for my motivation and work ethic, attention to detail, and for instilling commitment, trust and loyalty in teams. I engaged with senior management and communications teams across the globe to design and launch digital experiences to promote the company’s corporate reputation, led content migrations and platform upgrades, and trained the market teams on the company’s brand journalism strategy and how to use new content management tools, including Adobe AEM.
I also have hands-on experience at the agency level. As Publishing Director at Perfect Sense, Inc., I quickly mastered the company’s proprietary content management system and was commended for my expertise in CMS publishing, content strategy, user experience and client training. My role there focused on managing relationships and projects with our biggest clients – Amazon and Johnson & Johnson – to ensure their requirements for best in class products and user experiences and services were met. I worked closely with Perfect Sense’s platform product team to provide strategic input to and test new CMS functionality and UI/UX, and also wrote, copyedited and optimized traffic-driving content for the agency’s owned sites.
I look forward to speaking with you soon to learn where my unique blend of communications and digital product management skills can help drive success at your company.
Thank you for your time and consideration.
Sincerely,
Janice J. Schneider
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JANICE J. SCHNEIDER, CSPO, CSM
Atlanta, GA 678-***-**** ****************@*****.*** @heyyyjuuude linkedin.com/in/janicejschneider
PROJECT MANAGER BUSINESS ANALYST PRODUCT MANAGER
Certified Scrum Product Owner and ScrumMaster with more than 15 years of digital publishing, product management, UI/UX and content management experience. Proven success owning and prioritizing the roadmap for The Coca-Cola Company’s most transformative digital communications property and growing international market adoption of new platforms by 88%. Worked closely with business stakeholders and technical teams at all levels to promote enterprise-wide change and business transformation of the digital communications strategy, product and platform features, and content management technology. Hands-on experience publishing and training on various content management systems, including Adobe Experience Manager, WordPress and Brightspot.
Comprehensive background partnering with senior management and IT to deliver technical solutions and managing design and development teams to concept, develop, pilot and execute digital product enhancements across a global platform, juggling conflicting demands and meeting critical deadlines, while effectively assessing and balancing business requirements against enterprise goals. Strengths include outstanding organization and communication skills, attention to detail, the ability to effectively bridge communications between technical teams and business stakeholders, and a talent for instilling commitment, trust and loyalty in teams. Areas of expertise:
Product Management/UX/Project Management
Client Management/Agency Management
Technical Roadmap Planning/Prioritization
Certified Scrum Product Owner
Communication, organization, attention to detail
Adobe AEM, Campaign, WordPress, various CMS
EXPERIENCE
PERFECT SENSE, INC., Reston, VA
Publishing Director, October 2018 - February 2020
Digital publishing, client engagement, project management, UI/UX, content management and training for Fortune 500 clients Amazon and Johnson & Johnson
Cultivated and maintained strategic relationships and communications with key clients; partnered with clients to understand goals and define IA/UX, content and publishing requirements.
Launched microsites in multiple languages, trained clients on content management tools and developed programming guides.
Tested new CMS functionality and design and provided strategic input to guide product roadmap.
Wrote and copyedited traffic-driving content for agency’s owned sites.
THE COCA-COLA COMPANY, Atlanta, GA
Digital Experiences Engagement Manager, Marketing and Digital Services, March 2018 – September 2018
Led engagement and ongoing strategic communications with international market teams.
Cultivated and maintained strategic relationships and communications with key corporate stakeholders and local brand journalism teams in 108 countries. Assessed educational needs and provided training on business processes, product and AEM technology.
Led team to complete AEM activation of brand journalism websites in company’s top 30 markets. Wrote requirements and user stories, steered UX, prioritized and refined managed backlog, working closely with Scrum team. Provided subject matter expertise and strategic input to guide the company’s digital roadmap.
Partnered with IT and technical integrators to bring company websites into GDPR compliance.
JANICE J. SCHNEIDER, CSPO, CSM
Atlanta, GA 678-***-**** ****************@*****.*** @heyyyjuuude linkedin.com/in/janicejschneider Pg 2
THE COCA-COLA COMPANY, Atlanta, GA
Product Owner, UI/UX Digital Services, April 2016 - March 2018
Certified Scrum Product Owner in charge of the digital roadmap for the company’s largest digital property.
Owned and prioritized the AEM roadmap for the Coca-Cola’s digital magazine/corporate site. Wrote requirements and user stories, steered UI/UX design, prioritized and refined backlog, working closely with Scrum team.
Successfully completed the company’s first digital Agile pilot project and grew international platform adoption by 88%, increasing the company’s portfolio of brand journalism sites from 12 to 108 countries.
Assessed educational needs and provided training on business processes, digital product and AEM technology.
Managed strategic relationships and sensitive communications between business teams, agencies and global IT.
SAPPHIRE68, LLC, Kennesaw, GA
Product Manager and Project Manager, Digital Communications and Social Media, December 2011 – April 2016
Strategic direction over all enhancements to Coca-Cola Journey platform.
Project managed transformation of The Coca-Cola Company’s corporate site to a digital magazine and subsequent migration from a legacy CMS to Adobe AEM.
Prioritized product roadmap and backlog; managed relationships, SOWs and invoices with multiple agencies and vendors; led UI/UX, requirements and spec reviews, stakeholder meetings, content migration and user acceptance testing; provided CMS training to editorial team and stakeholders.
Engaged with corporate stakeholders to deliver on-demand posting of new materials – including creation of content packages and landing pages, articles and graphics.
Researched and wrote blogs, articles, newsletters, photo/video captions, and teaser copy.
SAPPHIRE68, LLC, Kennesaw, GA
Web Developer and Content Manager, October 2002 – December 2011
Managed all web publishing, content migrations and platform upgrades for The Coca-Cola Company’s corporate website.
Decision maker in charge of assessing and prioritizing requirements and UI/UX.
Communication with agencies, technical integrators, IT, legal and other business stakeholders.
SEO implementation, budget, invoices, calendars, author training and training materials.
TECHNICAL SKILLS
Certified Scrum Product Owner
Certified ScrumMaster
Microsoft Project, Kanban
HTML, CSS, SQL
Adobe AEM and Campaign
JIRA, Service Desk, Confluence, Sharepoint
Google Analytics, SEMRush, Tableau
Brightspot, Wordpress, Stellent, Teamsite
Photoshop, Powerpoint, Excel
EDUCATION
Bachelor of Science in Education, Magna Cum Laude
Central Michigan University, Mt. Pleasant, MI
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