Sales Marketing
Resume:
MAXIE COURTLANDT SPROTT, III
*** ******* ***, *** **********, VA 20813
PHONE: 225-***-**** E-MAIL: ********@*****.***
PROFESSIONAL EXPERIENCE
US FITNESS Mclean, VA
US Fitness is the parent company of Onelife Fitness, Sport&Health and Crunch and is the 8th largest fitness company in the US. The mission is the deliver the ultimate fitness experience to every member every time.
Regional Corporate Director of Sales and Wellness
Responsible for developing this new department
Created and delivered the corporate wellness presentation that is used company wide
Responsible for overseeing all corporate sales training responsibilities (in gym)
Responsible for hiring and training new corporate wellness employees
Plan monthly meetings, wellness events and community events
Achieved monthly goals two years in a row
Exceeded personal sales monthly by closing at a 40% rate
Sold over 100 new corporate accounts and managed over 200 corporate existing accounts
Developed the Corporate Sales, companywide marketing campaign (How WELLthy Is Your Company)
Lead presenter at our National Conventions
GOLD’S GYM Arlington, VA
06/13 - Present
Gold’s Gym is the leading provider of men’s and women’s health and fitness, with over 700 locations nationwide
General Manager Golds Gym Clarendon
Responsible for Single Point Leadership
Responsible for overseeing all responsibility of gym duties and managing 50 employees
Responsible for hiring and training new employees
Plan monthly meetings, community events and marketing plan
Responsible for achieving a monthly budget of $180,000
Exceeded personal sales monthly by closing at a 70% rate
Provide high level of customer service
East Coast Regional Corporate Account Manager
Responsible for driving effective wellness account sales to exceed budget of $170,000
Prospecting for new opportunities and sales while managing existing relationships with existing clients and accounts.
Responsible for forecasting all revenue by effectively following the sales process and managing my sales pipeline
Created and delivered presentations via GoTo Meeting, Phone and face to face for prospects and existing accounts
Opened over 140 new accounts in three years (most in company during this period) valued at $1.7 million in total revenue
Managed over 150 existing corporate accounts valued at $1.9 million in total revenue
Effectively trained new and existing General Managers as a member of the Regional Team
Responsible for monthly gym audits to insure the gyms are following all procedures
Attended networking event and joined several Chamber groups to promote the values of Gold’s Gym (Mission: To create a healthier world through fitness)
YMCA OF METROPOLITAN WASHINGTON Arlington, VA
02/06 - 06/13
The YMCA is one of the largest social service agencies in Washington D.C., suburban Maryland and northern Virginia.
Membership Director (YMCA Anthony Bowen)
Interim Associate Executive Director, responsible for overseeing all initiatives regarding new membership sales, wellness initiatives, aquatics programs, and summer camp programs.
Reached Pre Sale Membership goal of 500 New Memberships
Developed best practices for Membership Sales Presentation
Hired and trained all membership staff (21 people)
Developed sales training for new Membership Associate
Developed 5 community partnership which will generate consistent volunteers and fundraising dollars
Acting member of the YMCA Anthony Bowen Marketing Committee, YMCA Anthony Bowen Grand Opening Committee, YMCA Anthony Bowen Community Outreach Committee, YMCA Anthony Bowen VIP Pre Opening Committee
Membership Director (Arlington Tennis and Squash Center)
Responsible for overseeing all initiatives regarding new members sales campaigns
and functions, retention program and establishing and servicing corporate partners
for the wellness center, gymnastic center and tennis center
Developed the branch membership and marketing plan
Responsible for prospecting, securing and maintaining relationships with corporate partners for health and wellness programs and services
Responsible for registering a minimum of 50 corporate accounts per year
Responsible for monthly budgeting forecasts
Assisted in developing the corporate presentation for all corporate account presentations
Membership (Alexandria)
Responsible for overseeing all initiatives in new member sales, membership campaigns and functions, retention programs, service of existing members and prospecting, registering and servicing corporate partners
Developed the branch membership and marketing plan
Assisted in the expansion of the YMCA Alexandria Board
Instrumental in building and managing a $1.8 million Membership budget
Responsible for monthly budgeting forecasts
Responsible for prospecting, securing and maintaining relationships with corporate partners for health and wellness programs and services
Responsible for registering a minimum of 50 corporate accounts per year
Co-Chair of the Association Membership Service Team
Chair person on the Activate America marketing initiative
Developed the Association Membership Director and Membership Associate handbook and starter kit.
Membership Director (Arlington)
Responsible for the daily operations and ongoing administration of the Membership Service Department
Established and developed 15 new corporate accounts, one of which is the associations largest accounts
Instrumental in building and managing a $900,000 Membership budget
Exceeded membership goals 11 out of 13 months
Increased the retention rate by 12%
Increased membership acquisition by 11%
Active participant on the Association Marketing and Communication Service Team
Membership Associate
Takes an active role in new member sales, membership campaigns and functions, retention initiatives, prospecting and registering new corporate partners and servicing of existing members
Exceeded and hit goal 6 out of 8 months
Assisted in increasing the membership retention rate by 8%
Coordinated Health Fairs and Wellness Events with the wellness staff
Responsible for tracking and closing daily membership leads
ENTERPRISE RENT-A-CAR Arlington, VA
02/05 - 02/06
Enterprise is the largest car rental company in North America. The $8.2 billion company comprises of more than 818,000 vehicles in its rental and leasing fleet.
Learned successful underwriting techniques
Managed and deployed fleet vehicles
Assisted in outside corporate marketing with local businesses
Assisted in car sales
Assisted in new employee recruitment
BALLY TOTAL FITNESS Washington, DC
02/05-05/06
Bally Total Fitness is committed to being the leading provider of fitness services in the United States. The company is committed to customer service, and providing members with the highest quality memberships and equipment.
Promote and sell memberships to potential customers
Exceed membership sales quota
Instruct club members on proper technique for safe workout procedure
Assist in the training of new employees
Manage weekend shifts
EDUCATION
SOUTHERN UNIVERSITY AND A&M COLLEGE Baton Rouge, LA 08/00-12/04
Bachelor of Science, Marketing with a concentration in sales
Dean’s List
ASAA All American Scholar (2002)
PRESENTATIONS
N.E.A. NATIONAL CONFERENCE Washington, DC
6/08
The National Education Association (NEA) is the largest professional organization and largest labor union in the United States, representing public school teachers and other support personnel, faculty and staffers at colleges and universities, retired educators, and college students preparing to become teachers.
Presentation on Men’s Health and Wellness related to handling stress, taking control of one’s own diet, annual doctor visits and exercise
VOLUNTEER EXPERIENCES
BATTLE OF THE BOULEVDARDS Arlington, VA
05/08
The Battle of the Boulevard 10K benefits the National Kidney Foundation.
Assisted in race packet pick up
Assisted in race day registration
Handed out water to runners
HOWARD UNIVERSITY COLLEGE OF DENTRSTY Washington, DC
8/06-3/08
Volunteered at Dental Health Fairs hosted by Howard University College of Dentistry.
Assisted in transporting patients to and from the dental clinics
Instructed groups of 10-15 children ages 6-9 on oral hygiene
Assisted in patient intake during the night clinic community outreach program
REFERENCES
Available upon request
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