Marketing Manager Social Media
Resume:
Tuncay CAY
******@*****.***
Tucson, AZ 85750
Tuncay Cay
tuntea
Master`s Degree
Textile Education
Marmara University -
Institute of Science and
Technology
09/2007 – 12/2010
Postgraduate Thesis:
“Application of the finishes
on the cellulosic textile
materials and optimization of
the finishing applications.”
Article: “Analyzing color
differences of the vortex and
the combed cotton fabrics
after dyeing process.”
Bachelor`s Degree
Textile Training Teaching
Marmara University - Faculty
of Technical Education
(09/2003 – 07/2007)
Undergraduate Thesis:
“Dyeing of the vortex and
the combed cotton fabrics
and applying softeners.”
High School
Textile Department
09/1998 – 06/2002
Arif Molu Anatolian Technical
High School
Self motivated and success driven leader with 8 + years of exprerience in Sourcing, Education : Production and Marketing departments of Apparel Industry. Eager to play critical roles to support growth of the company and reach it’s strategic targets, with superb process knowledge from design to logistic. Excellent communication, negotiation, product and vendor management skills.
Experience :
Job Description:
To present FB Textile in US market and create a long term relationshipbetweenUS retailers and FB Textile. Ensuring FB Textile becomes a reliableand trusted supplier in US market while working closely with the design and marketing team in Turkey. Focused areas : Circular knitted and Light weight woven Ladies and Kidswear products. Regional Marketing Manager
FB Textile – USA (Home Office)
09/2019 – Present
Job Description:
Led the Marketing, Merchandising, Design and Sampling Teams, oversaw 47 people.
Responsible for making strategic marketing decision whileworking closely with the GM and the Owner.
Remained in communicationwithcustomersat management levels.
Created collectionand customer visit calenders with the design and marketing teams.
Created and managed each teams budgets, sales and collection/sampling hit rate targets.
Analyzed and managed each teams work load.
Reviewed and dicsussed collections with the design team.
Helped to improve company’s sustainabilityand social compliance department while in contact with customer’s related teams.
Projects Led:
Company organizational structural change,
Creation of Sales and budget targets and bonus system.
Creation of design inspiration trip calender.
Renewal of website and social media channels.
Creation of new company and collection presentation tools.
Completation of Sustainable Product certificates. Achievements:
27% sales growth in 2018. (18,3 M Euro in 2017 – 23,2 M € in 2018)
2% sales growth in 2019. (23,2 M Euro in 2018 – 23,7 M € in 2019)
4 new customer agreements
Vice General Manager / Head of Marketing and Design FB Textile – Izmir, Turkey
07/2018 – 08/2019
Languages :
Turkish
Native
English
Fluent
Computer Skills :
MS Office
ERP / PLM
Photoshop
Illustrator
Corel Draw
1/2
Job Description:
Responsible for Kidswear Marketing and Design team oversaw 8 people.
Checked and approved final pricing charts and new collections.
First contact for all new customer’s activities.
Ensured proper transactions were made between strategic or core fabric mills and the design team.
Reviewed and maintained customers sustainability and social complience requests were fullfilled.
Marketing Manager
FB Textile – Izmir, Turkey
01/2017 – 07/2018
Job Description:
Sourcing of garments and suppliers, negotiating and following up samples and production until shipment. Verifying the quality of the garments are to company standards. Departments :
Men and Ladies Bottoms, Footwear&Accessories (08/2013 – 12/2016)
Business volume is between 400K pcs and 500K pcs per month.
Clockhouse Girls and Yessica Shop (Ladies wear) - Both knitwear and woven tops and bottoms. (07/2012 - 08/2013)
Business volume is between 600K pcs and 700K pcs per month.
Woven Fabric Source (11/2013 – 12/2016) - This is an additional responsibility which is to follow woven fabric market and to be in close contact with woven fabric mills. Senior Merchandiser
C&A Sourcing Turkey Hub, Istanbul, Turkey
07/2012 – 12/2016
Job Description:
Developing and sampling customer collections, sourcing of new fabrics, accessories and suppliers, price negotiating and following up orders until shipment. Department : Denim, Woven and Accessories Team and business volume approximately 200K per month.
Merchandiser
Contex Textile Agency – Istanbul, Turkey
08/2011 – 07/2012
Job Description:
Following up orders and collections from development until shipment and checking productions in production units.
Department : Knitwear Export Department
Merchandiser
Dimiteks Textile – Istanbul, Turkey
01/2010 – 06/2010
Bartender / Intensive Limited – Revolutions Bars Richmond Branch – London / UK 08/2008 – 09/2009
Supervisor / Odesa Limited – Professional Cleaning Service – London / UK 04/2008 – 09/2008
Projects led :
Renewal of Corporate Identity,
Renewal of ERP system to the newest version.
Achievements:
23% Sales growth in 2018 in Kidswear. (7,6 M Euro in 2017 – 9,4 M Euro in 2018)
2 new customer agreement.
Pioneered the company’s first steps in becoming an established Professional corporate company.
2/2
Trainings :
02/2006 – 05/2006
Pisa Teksti Boya Fabrikaları
A.S. Istanbul/Turkey
Textie Dyeing,Printig,
Finishing Factory
07/2004 – 08/2004
Kaleli Tekstil Yıkama İşletmesi.
Istanbul/Turkey
Textile Washing / Dyeing
Factory
07/2001 – 08/2001
Atlas Halıcılık İşletmeleri.
Kayseri/Turkey
Carpet Producing Factory
Courses :
01/2016
Tomorrow's Colour Today,
Challenging the Tradition –
Seminar/Turkish Textiles
Employers Association (By
Janet Best) - Istanbul/Turkey
12/2015
Printing Techniques / C&A (
by Regional Quality Manager)
07/2015
CVP (Customer Value
Proposition) Training / C&A -
Istanbul/Turkey
03/2015
Emphatic Communication &
Team Work / Baraka
Consulting - Istanbul/Turkey
02/2014
Improving PresentatinSkills /
Dialog Anlati Iletiim-
Istanbul/Turkey
02/2013
First Aid Course / Turkish
Ministry of Health -
Istanbul/Turkey
03/2008 –08/2009
General English /The
Burlington School Of English –
London/UK
06/2006
ISO 9001:2000 Quality
Management Systems
/Kaizen Internatinal
Certifcatin - Istanbul/Turkey
05/2006
Oeko-Tex Standard 100
/Forschungsinstiut
Hohensteein - Istanbul/Turkey
Achievements :
2012: For the Danish Brand “Pieszak”, I initiated my own creativeness in design selection which saved time in production and delivery time. The T-shirt printing had a great sales volume in season.
2013: As an active member in project team, CP (Critical Path) Form has been created for production follow-up. Still in use at C&A Sourcing. Regular updates are in place for the use of CP form by myself for Turkey HUB.
2014-Ongoing: Woven, Leather, PU Fabric Source & Responsibility of fabric library. This is an additional responsibility which is to follow fabric market and to be in close contact with Fabric mills.
2015: Support Fitting department (TSM) how to calculate and follow the upcharges due to the consumption changes by using my technical business knowledge and Excel skills.
2016 : BCI responsibility and trained BCI Tracer user for Turkey Hub office of C&A
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