Creative and Media Strategist

J U S T I N E O L I V I A M A R K S

Assembled and presented an international competitive brand audit to clients Researched target audience behavior/ cultural preferences in multiple competitive markets, identified overlapping passion points, and created an overarching narrative on audience behavior for a client presentation Developed cultural insight and trend reports for senior strategists to study for client pitches

Created discussion guides for Senior Strategist stakeholder interviews Partnered with senior strategists to create client briefs Strategy Intern

Untitled Worldwide NY

March 2018 to Sept 2018

P R O F E S S I O N A L E X P E R I E N C E

Strategic Planning

Ethnography

Writing + Blogging

Research (Qual + Quant)

Social Listening

Public Speaking

Content Creation

Photography

Data Analysis

Microsoft Excel

E D U C A T I O N S K I L L S

2017

2010 - 2014

Certificate in Account Planning

Miami Ad School NY

BA: Gender Studies and English

Mount Holyoke College

Selected Coursework: The American People

Since WWII, Women and Social Movements

in Latin America, South Asian Women in Film,

20th Century Fashion, Harlem Renaissance,

Mapping Jewish-American Generations, Film

Studies

j u s t i n e . o l i v i a . m a r k s @ g m a i l . c o m . j u s t i n e o l i v i a m a r k s . c o m Receptionist/ Sr. Receptionist

Droga5 NY

Nov 2014 to May 2017

Managing the all-agency office calendar and controlling the booking of all office spaces

Optimizing and adjusting agency operational practices to accommodate agency growth

Coordinating and ordering catering for agency meetings and events, including all-agency parties

Planning and booking agency travel, assisting in creating the agency's first travel department

Training and mentoring new receptionists and administrative assistants Strategist (Loews Hotels)

The Media Kitchen NY

Feb 2020 to April 2020

Partnering with managed service media partners on digital display, inline, native and native video campaigns

Analyzing daily campaign data and developing insights on campaign performance

Developing campaign optimization recommendations for Senior Strategists Creating RFPs for 2020 Media Plan

Working with Senior Strategists to create 2020 media plan and presentations Coordinating new media vendor meetings and presenting new vendor recommendations to clients

Managing vendor communication and all vendor billing Associate Strategist (Loews

Hotels)

The Media Kitchen NY

Oct 2018 to Feb 2020

Miami Ad School-educated strategist with both media and creative agency experience

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