Marketing and Business Analytics

Jim T. Yu

**** ***** *** *** *******, San Diego, CA 92130 858-***-**** ***@********.***

Education

UNIVERSITY OF SAN DIEGO CLASS OF 2020

·Major: Marketing, Minor: Business Analytics

·Related coursework: Financial Modeling and Analytics, Marketing Analytics, Marketing Research, Big Data and Business, Fundamentals of Marketing, Fundamentals of Organizational Behavior, Fundamentals of Financial Accounting, Business and Society, Electronic Commerce, Digital Marketing and Social Media, Advertising and Promotion, Consumer Behavior, and Strategic Management

CANYON CREST ACADEMY CLASS OF 2016

Experience

USD ALUMNI ASSOCIATION SEPTEMBER-DECEMBER 2019

·Served as marketing research analyst for the USD Alumni Association as part of marketing research class at USD

·Conducted secondary data analysis, which included identifying, gathering and analyzing industry and competitor information to identify the relevant target market

·Designed an in-depth interview guide and conducted an interview with target market to develop hypotheses

·Designed and administered a survey using Qualtrics (online survey tool)

·Analyzed survey data using SPSS statistical software (descriptive statistics, t-tests, ANOVAs, correlations and regressions)

·Developed 6 actionable recommendations and presented it to the client in an oral presentation and written report

AEM MARKETING INTERN JUNE-AUGUST 2019

·Contributed to a project to adjust product pricing, researched competitor prices, used Excel to calculate the new prices and projected profits, and presented findings to senior company officials

·Updated website running on Zesty.io to correctly cross-link databases

·Managed social media presence and maintained LinkedIn account

·Optimized Google Ads by targeting key search terms and key demographics

·Assisted with logistics for planning and purchasing a booth and utility services for a trade show

·Mocked up graphics for future trade shows

·Organized every data sheet for electronic parts sold by the company into one master document

·Researched 10 potential business partners and provided information reference for company

INTELLECY INC. MARKETING INTERN JUNE-AUGUST 2018

·Wrote 5 blog posts for the website

·Coordinated a 6-month social media marketing plan for the company

·Created a product demonstration video for the company

·Researched potential clients for the company

Skills & Abilities

·Proficient in SPSS (statistical software), Qualtrics, R, Python, Tableau, Excel and Microsoft Word

Awards

·University of San Diego Trustee Merit Scholarship ($17,500 grant per year for academic achievement)

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