AISHWARYA GUPTA

Jersey City, NJ- ***** 765-***-**** adeic1@r.postjobfree.com

Ready to work, No sponsorship required

I create ways to communicate with all types of demographics. A marketing leader with experience in digital marketing, marketing strategy, and content creation, I specialize in Google Ads, Social Media Marketing, Email Marketing and Content Curation

TOOLS

Google Ads, Analytics, FB Business Manager, Hootsuite, Mailchimp, Canva, Venngage, Adobe Photoshop, MS Excel, Powerpoint

WORK EXPERIENCE

Sustainable Jersey City Jersey City, NJ

Digital Marketing Expert Oct 2017- Present

● Deployed Hootsuite & Mailchimp for strategic and efficient social media planning and management

● Designing and implementing email marketing campaigns and continuously growing the audience list.

● Developing and maintaining the content calendars on a weekly and monthly basis for all media communications (social media, PR, blogs, newsletters and, presentations) to drive audience engagement.

● Creating sponsored advertisements on Facebook and Instagram

● Analyzing reports on marketing performance and presenting insights to the board.

● Designed and implemented 3 fundraising campaigns to raise money for various projects. Raised over

$5K each for The Sharing Place Food Pantry, TriCity Runs and York Street Project in last 8 months

● Identifying and collaborating with local businesses and social media influencers for strategic promotions

● Screening and interviewing new volunteers and assist with the onboarding process

● Serve on the Board and help to determine the organization’s future direction MaxBiz Technologies Pvt. Ltd Mumbai, India & Remote US Digital Marketing Specialist Sep 2015- Sep 2017

● Management of ad budgets, A/B testing ad creatives, keyword research, set up audiences and conversion optimization

● Strategically built, managed and optimized the PPC campaigns (search, display and video) for better performance

● Created tracking metrics and remarketing ads/lists for better conversion

● Creating reports on marketing efforts including marketing and sales KPIs – views, clicks, opens, CTRs, leads, conversions, etc.

● Assisting with paid social media marketing activities including FB and Instagram advertisements

● Managing the project plans and supporting the execution of projects and deadlines to achieve all marketing objectives in a timely manner and within established budgets

● Managing social media strategy, planning, and execution to engage, nurture and grow the company’s social sphere of users

● Creating newsletters, blogs, press releases, infographics, social media profiles, and videos

● Led training (both virtual and in-person) and provided assets to teach skills, impart knowledge and information on guidelines for effective digital communications with a focus on social media Real Estate Management Institute (REMI) Mumbai, India Assistant Marketing Manager Jul 2011- Sep 2015

● Planned and strategized the launch of 12 new real estate courses by assigning resources, budget and working with cross-functional teams

● Planned marketing activities and events, including participation in 7 exhibitions and 12 conferences in one year

● Strategize event projects and suggest and advise partners on vendor and third-party event prospects

● Manage the creation of marketing materials/sales tools including but not limited to: company website, training materials, brochures, sell sheets, email, case studies, presentations, and other like materials.

● In 2014, introduced digital marketing in the company by presenting the benefits and reach to the CEO and the board, hence convincing them to allocate budget and resources.

● Devised digital marketing strategy by running Google and FB ads resulting in a 120% increase in admissions(sales)

● Developed a training module on ‘How to effectively sell office properties’ and presented it to 150+ associates

EDUCATION

Institute of Management Development & Research Pune, India MBA- Marketing and International Business Jul 2009- Apr 2011 Devi Ahilya V. University Indore, India

B.Sc (Computer Science) Aug 2004- Apr 2007

Digital Marketing Training Institute Mumbai, India Certification in Digital Marketing Sep 2015- Dec 2015 Indian Institute of Technology Mumbai, India

Lead generation through social media Jun 2015- July 2015

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