Site Merchandising Lead seaking Product Marketing Manager role

Elaine Tobin

**************@*****.*** • 323-***-****

Education

University of Pennsylvania Philadelphia, PA

B.S. in Communication and Political Science Sept 2013 – May 2017

• Major GPA: 3.63, Cum Laude, Dean’s List 2016-2017

• Editor in Chief for HerCampus UPenn, Member of Penn for UNICEF, Member of Penntoring, Member of Alpha Chi Omega Experience

Walmart.com US eCommerce Hoboken, NJ

Site Merchandising Lead, Grocery January 2019 – Present

• Construct social marketing campaign strategies using data analytics such as sales trends, site traffic patterns and consumer behaviors to target audiences, which resulted in a 9% YoY revenue increase.

• Build weekly reporting using Adobe Analytics to track the $400MM Grocery business’s product view visits, conversion, marketing channel efficiency, customer navigation paths, and page performance.

• Collaborate cross-functionally with product and marketing teams to launch Shop by Diet product enhancement, driving an incremental 90K visits in 30 months and 7.4K orders.

• Analyze impact of campaigns and provide strategic recommendations to senior management for future marketing.

• Implement monthly process to manually bid on seasonal and new products through our Google Search Engine Marketing feed, resulting in a ROAS of $15.36

• Oversee team-wide trainings to build new taxonomy and improve external Search Engine page rankings, increasing SEO product views by 11% and revenue by 8% YoY.

Walmart.com US eCommerce Hoboken, NJ

Category Specialist, 1 & 2 July 2017 – December 2018

• Responsible for buying, managing, and scaling the $4.1MM Baby Toys (July 2017 – July 2018) and $7.4MM Juice (July 2018 – December 2018) businesses across Walmart.com and Jet.com

• Owned and analyzed the merchandising, marketing, supply chain operations, finance, and assortment strategy for both businesses

• Onboarded 15 new brands, resulting in a 19% financial growth annually and expanded premium assortment

• Conducted vendor cost negotiations, funding programs, profitability analyses, and case pack optimization to improve the contribution profit by 16ppts YoY

• Researched competitor offerings to identify category trends and capitalize on growth opportunities for the business, such as onboarding eco-friendly toys to appeal to consumers interested in sustainability Insomnia Cookies Philadelphia, PA

Marketing Representative November 2015 – May 2017

• Planned strategic business drops, promotions, and events to drive brand awareness and customer acquisition

• Executed on marketing strategy by distributing collateral and conducting samples throughout campus

• Coordinated partnerships with 20 other campus brand ambassadors and clubs The Gersh Agency Los Angeles, CA

Talent Intern June-August 2015 & 2016

• Vetted, covered, and treated over 40 scripts

• Filmed client audition tapes and edited footage for films and television shows, such as The Handmaid’s Tale and Dear White People

• Shadowed agents for contract negations and client meetings. Assisted assembling casting books Skills & Interests

• Highly proficient in Omniture, BrightEdge, Google Analytics, Microsoft Office (Excel, Word, PowerPoint), ThoughtSpot, Looker

• Interested in Running, Cooking, Entertainment, Consumer Behavior, Branding

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