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Social Media Manager

Location:
New York City, NY
Posted:
July 09, 2020

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Resume:

Scott A. Nolen

New York, NY, ***** adegqv@r.postjobfree.com 415-***-**** https://www.linkedin.com/in/scottanolen/

Program Manager-

Global & Virtual Events, Field Marketing, and Community

Relationship Management Global Education and Mentorship Diversity & Inclusion

Developer Relations Global Tech Events Field Marketing

Highly organized, creative, and data driven Events, Experiential, & Field Marketing Project Manager with broad expertise over multiple platforms

Project lead for day 0 & 1 of Google I/O 2019

Created, implemented and lead cross-functional groups at Google to execute action plans which lead to sustained growth and building communities

Developed and implemented events, communities, and content for Small Business Saturday for American Express culminating in the highest one day revenue for the brand

Expert in creating global scalable community programs driven by strategic goals and diverse participant needs

Strategically combined event and project management expertise with business acumen, financial management, UX design testing, global conferences with 50K+ attendees, and live experiential events for government, celebrity, corporate customers, marketing and technology leaders

Developed and delivered global educational programs supporting diversity, community, and inclusion

Professional Background

Panaseer.com – Head of Global Event Marketing and Community-

New York City – Jan 2020 – March 2020

● Developed strategy for shift from in-person events to digital events, community development, and roadmap post covid.

Google– Google Developer Relations, Program Manager/ Events & Community-

New York City-Jan 2019 - June 2019:

● Lead Project Management for Google Global Developers Group Summit as a Google I/O 2019 event, including all content, visuals, audience building, ROS, and managing call for white papers.

● As Global Lead for Google Developer Groups, directed programs and strategies to foster the success of a diverse inclusive environment for all global chapters

● Directed executive keynotes, multi-track breakout sessions and experiential/interactive experiences for over 500

groups from 100+ countries featuring Google developer technologies using in depth data analysis

● Managed developer communities program infrastructure, metrics reporting, vendor management, and dashboard maintenance

● Drove Strategy, Content, and Community for Global Developer Groups(GDG), a global ecosystem for Developers

● Managed multiple internal stakeholders, external creative agencies, web properties and vendors

● Managed marketing, PR, social media, and creative asset development in conjunction with relevant teams

● Responsible for the well-being and growth of the ecosystems community of mentors and proteges, through outreach,

events, product and program development by being an internal and external advocate for diversity and Google culture

Google – Google Ads Developer Relations, Program Manager, Global Events & Community-

New York City-May 2018-January 2019:

● Directed operations, content, and logistics of numerous workshops in the Americas, EMEA, and APACs

● Managed relationships between developers, account managers, channel sales teams and developer advocates, translating into materials for workshops and community building

● Managed external developer AdWords API & Google Ad scripts workshops and coding labs for Developers and Partners

● Lead programs to regional audiences both domestic and international developing event strategy and vision while

ensuring innovative event experiences using both formal & informal market research

● Execute event logistics and content in multiple worldwide locations including sourcing attendees and speakers by data driven methods.

● End to end ownership and management of the logistics of all trainings including editorial, social media, dashboard maintenance, and email marketing

American Express/Women Impacting Public Policy –

Small Business Saturday Coalition, Events/Community Manager

San Francisco, CA – May 2017-April 2018:

● Drove the Small Business Saturday Coalition in engaging 450+ national and local organizations in addition to

900+ local, state, and federal elected offices to support and grow core strategies

● Produced, managed and oversaw 30 key market activations, experiential events, and event portfolio for Small

Business Saturday; planning and executing project work plans and flow structure for each, based on data and market

● Designed outreach programs, marketing strategies, press engagement and event structure to build communities in all 30 markets.

● Effectively presented to C- Suite business stakeholders and leadership on a biweekly basis

Zoosk.com.- Event/Marketing Project Manager:

San Francisco, CA – March 2014 – March 2016:

● Produced numerous specialty, national, and international events to support the growth of a multi-million-dollar technology-based operation

● Served a key role as liaison and member advocate among UX, Marketing & Communications, and User Ops for a

mobile dating app, driving improved user experiences to foster customer retention through weekly testing events

● Combined superior project management and organization expertise with events planning experience to design and direct bi-monthly Board and weekly employee events, successfully executing at least two (2) events weekly

● Expertly met established year-long goals within Q1 in support of a Community Business Agreement by driving in- depth and comprehensive territory and industry research that incorporates local business engagements

● Planed and reported 40+ corporate volunteer events, driving a team-centric work environment while cementing footprint as a community partner through social responsibility, diversity, and inclusion

● Contribute traditional and non-traditional marketing strategies to lead campaigns that foster community spirit and communicate Zoosk’s efforts in social responsibility

American Express/Women Impacting Public Policy -

Give Me 5, Program Manager, Event, & Community Management Director

San Francisco, CA – January 2010-September 2013:

● Organized, managed, promoted and executed twice-monthly country-wide events to drive individual business

engagement and facilitate customer and program success for Give Me 5, sponsored by AmEx

● Doubled program registrations and tripled social media following through content and marketing strategy

● Developed content road map to clearly communicate the complex contracting process to newcomers resulting in

multimillion dollar contracting awards to several users

● Represented issues and mission of Women Impacting Public Policy by serving as brand ambassador for programs and

events, engaging disparate audiences through insightful and motivating presentations to drive awareness and support

● Expertly vetted speakers developed impactful panels and coordinated weekly webinars and matchmaking events for

Give Me 5, an educational program supporting small and minority business growth

● Contributed broad and in-depth business acumen to marketing and project management/events management expertise to co-manage the first WOSB Opportunity Forum at the U.S. Department of State

W. Consulting/Sotheby’s Asian Arts & Antiques –

Global Events Director/ Provenance:

Washington, DC & San Francisco, CA – November 2001 – December 2008

Project Management • Program Development • Event Execution • Virtual Events

Panel Development • Content Development • Scrum Master • Vendor Management • Global Social Media Campaigns • UX Testing • Community Management • Learning and Diversity •

Networking • Strategy



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