Social Media Marketing

David Doss, MBA

New York, NY ***** • +1-707-***-**** • ****************@*****.***

linkedin.com/in/davidambrosedoss • github.com/daviddoss

www.daviddoss.com • Portfolio: https://bit.ly/34YCESr

Marketing, Growth & Investment Strategy Executive

11+ years of experience across marketing, media, communications, & investing. Proven success in technology-oriented verticals spanning FinTech, e-Commerce, Blockchain, and SaaS. Strong ability to build and lead teams that meet and exceed designated goals and expectations. Highly adept at creating and implementing integrated campaigns that leverage paid, earned and owned media to promote brand awareness and enhance revenues. Knowledgeable in real estate, health, investing, and education. Demonstrated skills in managing projects from concept to completion ensuring on-time, on-budget, and on-target results. Extensive web and mobile app background. Multilingual in English, German, Russian, Latin, and Arabic.

Areas of Expertise:

Team-Building, Management, Staff Training

Strategic Planning; Project Management

Digital & Social Media Marketing

Contract Negotiations & Management

Advertising, Branding, Content Marketing

Budget Development & Oversight

New Business & Product Development

Customer & User Experience Research

SMO, SEO, CRM, ASO; Working knowledge of: HTML, XML, JS, Python, SQL, Ruby, Git, CSS

Marketing analytics, adtech, automation: Looker, Omniture, Amplitude, Google Analytics, DoubleClick, Commission Junction, mParticle, Kochava, Adjust, SalesForce, Sendgrid, Signal

Professional Experience

TreasurePledge / King Capital – New York, NY

Managing Director: Marketing, Growth, & Investment Strategy (2016 to present)

Scope: Tech, real estate, & cryptocurrency: (1) advisory & consulting contracts (2) angel, private equity, & hedge fund investments.

Investment returns averaging 25%-95%, with all time high of 6,300%

10X site traffic through SEO, SEM, social, and content; 20X in social media engagement

45% improvement in number of MQLs via funnel optimization and growth hacking tests

Jibrel – New York, NY

VP, Head of Marketing, Growth, & Community (2019 to 2020)

Products: (1) Web & mobile wallet app: B2C SaaS (2) Crowdfunding platform: B2B FinTech (3) Currency exchange: B2B2C eComm

Scope: Planned $2-3MM comprehensive multinational go-to-market strategies each for all 3 products. Reported to CEO. Managed team of 7 (growth, community, CRM, acquisition & demand gen, integrated media, multilingual content, & performance mktg).

Facilitated team win at 2019 Fintech Abu Dhabi Innovation Challenge: 6-figure prize, plus 30% increase in leads

Decreased team-wide expenses by 25% via targeted strategic planning and downsizing efforts

Reached 100K mobile downloads & 133 top-5 app store keyword ranks; drove 30 top-5 & 50 top-10 web keyword ranks

Developed company-wide multi-product brand strategy, driving 6-figure cost-savings & improving brand footprint by 70%

~10MM organic social media impressions monthly (up 40%). 40K+ active followers (up 25%). 25K email list (up 160%)

Energi Core – New York, NY

Vice President, Head of Marketing & Business Development (2018 to 2019)

Products: Global blockchain & cryptocurrency platform. Scope: Strategic planning & program management for $1M+ annual marketing budget. Reported to President. Managed team of 10 (performance advertising, affiliates, influencer marketing, community, branding, content, social media, visual design, business development).

Lead team in raising $NRG from No. 800 to top 200 on CoinMarketCap rankings

Reduced site bounce rate by 50%, increased site traffic by 5X

Increased email subscriber base by 300%, social media following by 200% and time spent on site by 225%.

Citi – New York, NY

Vice President, FinTech Product Marketing (2017 to 2018)

Products: (1) Open Banking API Platform (2) Product Accelerator: PFM, blockchain, beta-testing (2) Brand & MarTech Strategy

Scope: Led email marketing, SEO, marketing automation & adtech stack development. Reported to Global Head of FinTech Marketing. Facilitated content production, event marketing, branding strategy, integrated marketing, & lifecycle communications.

Regularly counseled Citi C-suite on cross-product USA National Digital Banking strategy, & advised mobile banking team on marketing technology – both tied to $10BB+ in annual revenue with 5% YoY growth.

Integrated campaigns raised Citi brand preference 11% & drove 250% more WAUs to testing platform

Reached top-5 search results for 10 high-priority keywords; improved newsletter open rate by 20% and CTR by 40%.

Received 2018 Citi Global social impact volunteer award Facilitated team earning gold medal (paid social) & silver medals (event & integrated marketing) at 2018 Financial Communications Society Awards.

Gilt Groupe / Hudson’s Bay Company – New York, NY

Marketing Technology Operations Manager II: All North America Banners (2017)

Products: Portfolio of 7 different fashion e-commerce sites (Saks, Lord & Taylor, Off 5th, TheBay, LeBaie, Gilt Stores, & Gilt City).

Scope: Managed advertising operations & marketing technology for eight teams (display, paid social, SEM, affiliate, international, emerging media, analytics, & bizdev).

Monitored $100MM+ in revenue and 30MM+ weekly visits across mobile and desktop web plus Android and iOS mobile applications. Reduced site network load times by 15%, broken tag count by 50%, and tag error counts by 90%.

Oversaw technology stack for 40+ vendors (Rakuten, Omniture, Bing, Salesfloor, Twitter, etc.).

Marketing Technology Operations Manager I: Gilt Stores/Gilt City (2016 to 2017)

Scope: Created & improved marketing data layer systems. Ensured quality of tagging on desktop/mobile web, & iOS/Android apps. Monitored $10MM+ in annual ad-spend revenues and 3MM+ visits weekly. Conducted testing and quality assurance on mobile and web releases to promote proper function of marketing technology stack for display, social, SEM, affiliate, & bizdev.

Reduced site network load times by 15%, broken tag count by 50%, and tag error counts by 90%.

Operationalized tag submission process to cut new errors by 40% and reduce production-ready time by 3X.

KeepSafe Software – San Francisco, CA

Growth, Community & Marketing Manager (2014 to 2016)

Products: iOS, Android, and Mac OS private photo vault apps (content privacy SaaS). Android App Lock app (security SaaS).

Scope: Reported to CEO. Devised, executed, & iterated on 30+ campaigns (email, events, brand, web, in-app; ASO, SEO, organic, & paid installs). Designed & implemented full-funnel transactional & promotional email drip campaigns to 15MM subscribers.

Created & executed native & display advertising strategy for Android & iOS users, driving $55K monthly revenue.

Aided growth of 400% in annual revenues & 75% in userbase (30MM 53MM). Increased social media presence 600%.

Generated $100K in revenue through business development and content strategy with 47MM emails sent.

Led 20+ qualitative and quantitative user experience and market research projects involving 5,000+ participants.

Earlier Professional Experience

Adjunct Business Professor (2013-2014) for Heald College, San Francisco, USA Developed curriculum & ran 11 classes online & offline for 150+ students. Composed lesson plans & taught courses on computer apps, communications, & professional success strategies. Supported online and offline account acquisition efforts. 95% retention and 90% student satisfaction ratings.

Content, Localization, & Event Marketing Specialist (2011-2014) for University of Erfurt, Germany Worked 20+ events. Mentored 100+ students. Edited/translated 40+ books & articles. Partnered w Routledge, Springer, U.K. House of Lords, & Goethe Institute.

Marketing & Public Relations Specialist (2012) for Humanitarian Action, St. Petersburg, Russia Publicized services to maintain positive community relations. Investigated & advised on grants & funding. Translated & edited program reports & digital assets.

Fulbright Graduate Research Scholar (2010-2011) for U.S. Department of State, Erfurt, Germany Health and human rights.

Research & Administrative Assistant (2010) for Human Cognitive Neurophysiology Lab, VA Clinic, Martinez, USA Designed 2 experiments; primary lab contact; promoted communications and managed data for 5 programs with 1000+ participants.

Teacher Tutor (2009-2010) in USA, Albania, & Indonesia English & music. Teaching/curriculum. 300+ students.

Education and Credentials

Master of Business Administration: Marketing, Strategy & Entrepreneurship Quantic School of Business & Technology, 2018 Highly selective: <7% acceptance rate; average GMAT scores 700+ International, skill-oriented program

Master of Arts: Sociology & Anthropology Universität Erfurt – Germany, 2013 DAAD & Fulbright Scholar 3.9 GPA

Bachelor of Arts: Classics U.C. Berkeley — CA, USA, 2009 4.0 GPA Phi Beta Kappa Dean’s List #1 Departmental Distinction

Skills and Interests

Real Estate & Cryptocurrency Investing Yoga & Meditation Competitive Fencing: Top 250 globally, 2017 Travel: 50+ Countries

Contact this candidate