Kendol Mason

CONTACT

Cell: 678-***-****

Portfolio: giftboxcreative.com

Email: adeesh@r.postjobfree.com

PROFESSIONAL PROFILE: Graphic Designer & Brand Strategist

• Manages multiple design projects and prioritizes urgent projects as they arise.

• Works within a team environment to brainstorm, collaborate, and design ideas in a fast-paced high volume environment.

• Attention to detail in a prioritized task environment.

• Flexible and will adapt to new design project workflows.

• Adobe CC, Photoshop, Flash, Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver; Microsoft Word, WordPress, Salesforce.

CAREER EXPERIENCE

Giftbox Creative • Atlanta GA July 2017 to Present Self Employed/Freelance

Created "Cloud" brand identity that won 1st place in the 2012 Communication Design Awards and kept strong communication with multiple remote projects leads. Working under tight deadlines to deliver multiple project solutions simultaneously. Initiate online presence through web user experience, organized and effectively managed resources, information files, and contact information across online registries; Managing campaigns catered to target audience with extreme detail. Delivering the highest quality graphic design projects, advertising campaigns, and branding. Provides creative consulting to lead project managers, worked with print production vendors to optimize quality, worked under an extremely tight time restraint while meeting client demands for on- time performance. Re-designing company logos, remained highly flexible and shared readiness, to handle multiple projects and deadlines, internal information architecture was also created to establish outreach of new products. Designing packaging designs and collaborated with project managers to make countless models for brands color, typography, layout, and packaging designs. Co-developing several web-based projects including, Newlife Shopper, Decker's Express, My Easy Pin-less, Through Connection, and Microtech PC Solutions web development. Support in graphic design layouts and maintaining the brand standards with order forms in collaboration with Chief Creative Officers. Research marketing trends, latest design trends, products, and development of online marketing efforts through splash pages and custom social media Facebook fan pages. PureCars • Atlanta/Midtown GA August 2016 to July 2017 Graphic Designer

Designing custom static banner advertisements for automotive dealerships used in Google ads and Facebook advertisements. Creating custom 15 second YouTube video ads for dealerships complete with custom voice-overs, and incentive “cards” made in After Effects. Working with a small team and regularly collaborated within design team meetings to ensure the latest changes in processes, products, and procedures were consistent. Regularly meeting with management, team leads, and other departmental team members to discuss changes, progress, and regular project status updates. Working with success managers to ensure clear and accurate information was delivered to ensure dealership brand advertising effectiveness. Yellow Pages • Tucker GA Feb 2014 to Aug 2016

Web Designer/Contractor

Designing websites for local and national clients with CSS3 and HTML5. Worked on internal communication pieces for the design team, designed the cover for the YP style guide. Work closely with customers to deliver quality content as well as design elements for brand continuity, built mobile sites with Duda Mobile platform. Working within Salesforce to collaborate with the sales team, creating project workflows, and client consultations. Auto Trader • Atlanta GA July 2013 to Jan 2014

Digital Media Designer/ Contractor

Creating Flash ad banners for national car dealerships, volunteered for special campaign projects, and making sure any monthly brand compliance to any OEM (original equipment manufacturer) was adhered to. Maintained accounts with several dealerships at once through Microsoft CRM databases. Attended weekly team meeting to overcome any obstacles and provided valuable design solutions for team members. Action scripted Flash files and animations averaging about 7 designs per day. Coordinating with sales team daily through frequent phone and email conversations to ensure dealerships got the best possible solutions for their needs. Assesses designs for QA standards for each project completion, and maintaining file database naming compliances. Jats Screen Printing • Somerset, KY Jan 2010 to July 2010 Barista

Making phone calls and prospecting clients through presentations and meetings. Producing effective methods for digital color separation and improved pre-production workflow by 10%. Engage processes for consistent preproduction, managing strategies for multiple orders, and quality assurance through customer follow-up.

Newlife Industries • Somerset, KY Apr 2009 to Jan 2010 Mid Level Graphic Designer

Assisted in selling over $100,000 in sales with the design of Newlife Industries fall direct mail ad campaign within one month of its initial launch. Creates and managed flagship site’s overall design and content structure. Create wireframes, layouts, online concept development and internal employee incentives under extremely tight deadlines. Useing typography and layout on a regular basis with InDesign for formatting, calibrating, and pre-flight files from pre-press to press. Designing media-rich advertising elements for both print and web mediums specific to B2C enhancing brand awareness. Implementing and oversaw photography composition, photo editing, and photo restoration. Implementing direct product conceptual development while optimizing quality assurance. Collaborates with program manager on a regular basis in the production of online programs and internal data structure. Consults with new and existing clients creating unique solutions under very tight time constraints. Working within a team environment to brainstorm, collaborate, and design ideas in a fast-paced high-volume environment. Participates in annual think tank research and team development sessions and competitive analysis to pioneer opportunities for company growth. Designes logo brand Identities for affiliate brands, drafting custom illustrations with ink and digital art and performed file preparations. SKILLS

Graphic design, typography, layout, photography, project management, illustration, color theory, web design, logo design, advertising design, video editing and production. Time management, creative problem solving, research & development, competitive analysis, attention to detail, and process oriented. Working knowledge of Windows and Mac OS; Microsoft Word, PowerPoint, Microsoft CRM, and Excel; Photoshop CC, Illustrator CC, InDesign CC, Flash CC, Dreamweaver CC, Premiere Pro CC, After Effects CC; Salesforce; WordPress; CSS 3, HTML 5, and Action Script 3; Duda Mobile.

EDUCATION & DEVELOPMENT

The Art Institute of Atlanta • Atlanta 2007 - 2009 A.A. Graphic Design

Printing: Use of post script printer drivers, identifies advantages and disadvantages of different press types, Researches and identifies levels of compatibility with different printing vendors, Uses and applies multi substrate paper stocks, CMYK and Pantone profile setup, demonstration of page layout best practives (margins, bleeds, gutters, grip, folds, score, etc.) Explores printer spreads and reader spreads, troubleshoot basic raster printable gamut and vector printable screen ranges, choose appropriate file types for printing. Layout: Demonstrates page layout and file preparation techniques, delivers printed marketing solutions through different paper folds, forms, and sizes; Conceptualizes layout options through multiple hierarchy scenarios, manages typography elements for maximum visual communication. Typography: Characterizes different type styles, detailing the understanding of typographic anatomy, comprehension and utilization of typography, usage of the vocabulary of type, recognition of the mood and type personality, understanding of typography theory and it's history. Color Theory: Learned the theory of color perception in additive and Subtractive color models, Explored RGB and CMYK color spectrums, Classified Local and International color language evaluation, Custom mixed gauche color palettes, Application of printable screen ranges; Calibrated colors across monitors, printers and Adobe Creative Suite applications. Web Design: Application of coding languages such as HTML, CSS, Java Script, and WYSIWYG software, Built wireframes and flow charts, and managed remote FTP databases. PROFESSIONAL ACCOMPLISHMENTS

• Participated in the fall Apple Computers UI localization efforts for South East Asia. -2018

• Assisted in Pure Cars video sales team booth for the 2016 Auto show.

• Design of the YP.com Style Guide book cover. -2014

• 1st Place Winner at 2012 Kentucky Association of Government Communicators Awards of Excellence.

• Branded “Cloud Virtual Servers” for Center for Rural Development and DMD Data Systems. -2012

• Marketing Campaign helps set a New World Record for Lake Cumberland Association. -2010

• Newlife Fall Ad campaign garners over $100,000 in Sales Month. -2009