Digital Marketing Manager

Massoud Kheder

615-***-**** San Antonio, TX *******.******@*****.***

Career Objective

Eager digital marketing apprentice looking to begin my marketing career by delivering results that generate positive ROI for your organization by utilizing pragmatic agile management and holistically integrating your company’s Martech tools.

Skills and Certifications

SEMRush PPC Certified

Google Ads Search Certified

Bing Ads Certified

Hubspot Inbound Marketing Certified

Acadium Internship Certified

Keyword Research

Copywriting

WordPress Proficient

Experience

Digital Marketing Specialist & Cohort Lead – Digital Creative Institute (Apprenticeship) – 2/2020 – present

● Assisted our cohort with a campaign presentation for a $100,000 monthly budget client by leading the team to set specific, measurable, attainable, relevant, and timely goals.

● Advanced the PPC team’s funnel by researching YoY cost per click and click-through rate projections and advised on building a brand awareness campaign.

Digital Marketing Specialist & Copywriting – Samurai Coaching Dojo (Internship) – 9/2019 – 12/2019

● Served as the client relationship manager to inform the CMO and SEO team as new solutions are designed and implemented.

● Accurately tracked and reported a 7% increase in email subscriptions.

● Managed Facebook page followers with a 27% increase by consistently growing reach and engagement.

● Administered Facebook group with a 3% increase in member count while increasing user activities such as posts, comments, and reactions.

● Optimized WordPress content with keywords to improve user experience and increase business outcomes.

● Synthesized information on the project goals and user impact based on market research.

● Organized nearly 300 leads using Excel.

● Fostered the buyer persona’s journey by sending direct mail to 100 of the most ideal clients.

Team Lead – Buckle – 8/2017 – 02/2020

● Named Buckle Card (credit card) captain by achieving in-store goals.

● Assisted the manager by setting daily goals compared to YoY goals.

● Trained and supported new hires to ensure the achievement of sales goals.

Pharmacy Technician & Photo Specialist – Walgreens – 7/2014 – 8/2017

● Collected health information data on customers in order to provide services to meet their overall needs with attentive care.

Sales Associate – Carmax – 10/2013 – 7/2014

● Used effective communication and interpersonal skills to assist clients in the car-buying journey.

Customer Service Specialist & Shipping Lead – Kmart – 5/2009 – 10/2013

● Accurately ordered and maintained assigned shipments to effectively lower the company's monthly costs by 5%.

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