Social Media Marketing

GILAD SHOHAM

DIRECTOR OF MARKETING

Goals oriented and results driven, a marketing professional with over 15 years of success. Globally experienced in a wide range of domains, e-commerce, travel-tech, education and Fin-tech. Looking for a full-time leadership position that covers the full gamut of marketing. Skills include: Management, strategic planning, GTM plans, SEM, SEO, Social, email campaigns, marketing automation, programmatic marketing solutions, analytics, campaign management, project management.

Professional Experience:

2014 – Present Ninja Online Ltd. –Marketing Consultancy Agency

Provided marketing services to a wide range of global companies over a broad spectrum of disciplines including Scala De Faro hotel, Findair, Ashton American university, Ambassadors resident hotel, FIFL. and more

Director of Marketing

oBuilt and executed global go-to-market plans

oLead business development and partnerships

oStrategic marketing, messaging & brand management

oHands on and management of SEM, SEO, PPC, Social, Media Buying, Affiliates and online campaigns

oWorked in 15 markets, from Australia, Japan, China, to the Middle East (UAE, Qatar, Israel) to Europe (Russia, Poland, Romania, Scandinavia, Germany France, UK, Italy and Spain), and the America’s

2012-2014 YouTrade Ltd. - Electronic Trading Platform - targeting 12 global geographical regions, $4M annual marketing budget

VP Global Marketing

oStrategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans

oDefined and directed marketing programs for demand creation, lead generation and implemented lead tracking and performance metrics

oOversaw and executed product marketing including sales training, presentations, sales tools and general sales support

oOversaw marketing communications including branding, public relations, advertising, social media, white papers, webinars, analyst and market research management, and website design

2008-2011 DMD Online Ltd. - Marketing Agency - targeting 5 global geographical regions, $2M annual marketing budget

VP Global Marketing

oEstablished the marketing and sales departments, leading the company to a monthly revenue of $1M.

oBuilt all online marketing departments including: Affiliate, Media Buying, SEO, SEM and Email marketing.

oManaged product management including market and customer research for market and product requirements

oManaged marketing communications including branding, public relations, advertising, social media, white papers, webinars, analyst and market research management, and website design

2001-2007 Applied Cognitive Engineering – Software Company specializing in cognitive trainers for basketball players.

Director of Marketing

oCorporate level marketing -helped form the company's marketing strategy initiated and executed a "market education" campaign which resulted in an install base of 26 US colleges, in one year.

oSales and account management - complete sales cycle from pre to post sales, annual forecast and budget. In-depth knowledge of the US teen and college markets – first company sales achievements from 0$-$200,000

oTradeshows and Investor relations – presented to investors, clients and users, organizing professional clinics and tradeshows

oTraining and customer care - on site training and customer follow up – the result being a more efficient use of the software and a 35% improvement in player's achievements

oWeb Marketing: site content and design, SEO, Adwords, Webtrends, analytics techniques,

oPublic Relations; in all forms; traditional, guerilla, social communities, blogs (http://www.youtube.com/watch?v=wKVbxu-CY0sl)

1992-2001 Coaching and recruiting positions with various basketball organizations

oVarious Coaching positions, from directing a 350 player's basketball academy to assistant coach for Hapoel Tel-Aviv (professional team).

oIsrael National Team U21- Head Scout collaborated with The Elite Sports Division for the Israeli Olympic Committee.

Education

1992-1997 Tel - Aviv University

M.A., Environmental Studies

B.A., Geography and History

Fluent Hebrew and English

Military Service

1989-1992Israeli Air Force - Electronic warfare unit.

*****.******@*****.***

Tel: 201-***-****

linkedin.com/in/giladshoham/

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