ALLISON BISHOP

Philadelphia, PA ***** / 301-***-**** / adealz@r.postjobfree.com / www.linkedin.com/in/allison-bishop EVENT AND MARKETING PROFESSIONAL

Accomplished, dynamic professional with a demonstrated record of developing targeted, innovative solutions and tight budget maintenance to optimize ROI through multi-platform marketing programs. Specializes in developing creative concepts that result in successful promotions, brand-consistent events, and satisfied clients regardless of budget, size of project, and changing requirements. Draws on nearly 15 years of marketing, sales, and event experience as well as fine arts education to develop engaging concepts and value-added services for a broad range of clients. Demonstrated record of successfully translating client brands and messages into concepts, programs, and deliverables that drive awareness, revenue, and client satisfaction. Successfully balances technical aspects of proposal development and creative aspects of concept development and visual execution. Consistently meets deliverables for numerous, simultaneous assignments, even in a deadline-driven environment. PROFESSIONAL EXPERIENCE

Comcast NBCUniversal’s LIFT Labs

COMMUNITY MANAGER / 2020-Present

Uses hospitality experience to create community and connections between LIFT Labs, Comcast NBCUniversal and external partners. Works directly with internal team to support the content development, planning and execution of events and programming within the LIFT Labs space. Oversees office management and facility needs. Maintains lead database to ensure business opportunities are being captured.

Key Achievements:

• Executed events that provided networking and educational opportunities to the startup community as well as internal employees.

• Conducted tours to internal and external constituencies to raise awareness about LIFT Labs work within the startup community.

• Created a new budget spreadsheet to ensure costs and expenses were being accurately captured by utilizing Microsoft Excel expertise.

• Worked with the wellness team to begin to strategically develop and implement an action plan that will provide activities for the internal team to foster a healthy work environment. Stockton & Partners Meetings and Events, Inc.

EVENT OPERATIONS MANAGER / 2014-2020

Provide expertise in event management, marketing, and logistics to design, plan, and ensure successful execution of events with 350 guests and budgets of as much as $20K. Work directly with clients to identify needs and recommend solutions, vendors to get all services/ products at optimal costs, and internal team to successfully deliver. Guide clients in all aspects of events, from venue to linen. Select/manage talent and entertainment that further enhance guest experience. Work with vendors throughout event lifecycle, maintaining relationships to secure the best terms. Supervise intern and provide guidance to ensure completion of tasks. Key Achievements:

• Executed events that cost-effectively addressed client needs; for example: Bid on holiday party that client had awarded to another company the previous year, delivering on a themed event with planning, entertainment (convincing CEO despite concerns for show that “made” the event), and follow-through.

• Partnered with 2nd event company to produce Welcome Reception for 2016 DMC. Because the 5K-7K expected guests were too many for 1 venue, identified 2 locations with less than 2 months to event and comply with strict rules for local and minority vendors.

• Capitalized on extensive proposal experience to quickly create logistically sound and creative proposals that used pictures, diagrams, and descriptions to win bids.

• Obtained broad range of benefits for company and clients by maintaining vendor relationships with honest communication, thank-you cards, and repeat business. SKILLS &

EXPERTISE

Marketing Strategies

Event Management

Brand Management

Promotions & Advertising

Ideation & Conceptualization

Creative Services

Client Relations

Vendor Management

Proposal Management

EDUCATION

Bachelor of Arts, Graphic

Design & Visual Arts

University of Maryland

CERTIFICATIONS

Certified SME in Sales Systems

Wedding Certification, Marriott

ADDITIONAL INFO

2017-2018 Director of

Member Recruitment,

Philadelphia Chapter of

Meeting Professionals

International

2018- 2019 Director of Venue

Procurement, Philadelphia

Chapter of Meeting

Professionals International

2019- 2020 VP of

Communications, Philadelphia

Chapter of Meeting

Professionals International

Tomorrow’s Leaders 2017-

2018, Philadelphia Chapter of

Meeting Planners International

Chapter Leader of the Year

2019-2020, Philadelphia

Chapter of Meeting Planners

International

ALLISON BISHOP

301-***-**** / adealz@r.postjobfree.com / www.linkedin.com/in/allison-bishop Independence Visitor Center, LLC

FACILITY SALES MANAGER / 2013-2014

Performed broad range of responsibilities with a focus on marketing, business development, and facility utilization. Created a comprehensive marketing plan that targeted both new and existing clients. Partnered with marketing team to conceptualize and produce print material and social media postings that promoted awareness of the venue and its services. Handled entire sales process, including working with clients, negotiating contracts, and closing best opportunities. Key Achievements:

• Created marketing plan that focused on regular networking and additional marketing to corporate clients to raise sales.

• Developed incentives that increased leads, including discounts for holiday parties booked before a certain date, upgraded chairs for weddings booked a certain time in advance, and package enhancements for clients who booked during showcases.

• Key contributor in promoting venue awareness with targeted collateral materials, regular social media updates/posts, and gift bags for site visits.

• Assisted marketing team with promoting Liberty View Ballroom, conceptualizing marketing and branding pieces for events.

• Maximized usage of ballroom space on less popular days by offering clients with set budgets use of larger spaces at no charge and providing add-on services such as complimentary AV. Global Events Partners-Sales, Inc.

CREATIVE EVENTS SERVICES MANAGER / 2010-2013

Led department responsible for writing client proposals for a wide range of clients and events, including pharmaceutical companies, associations, and large corporations. Partnered with sales team to identify client needs and create event designs using interesting décor pieces, linens, centerpieces, and other event details to provide a cohesive event that met client goals while achieving profit margins. Extensive work developing logistically sound and creatively written program proposals for Account Executives and Directors. Key Achievements:

• Key contributor in closing more than $2M in revenue in 2012, exceeding annual goal by $800K through strategic pricing, vendor discounts, carefully spent budgets, and increased sales with small/medium-sized clients.

• Partnered with Sales Executives to develop creative ideas to bring clients’ themed events to life, including Baltimore- themed nautical programs that were inexpensively executed and alfresco dining that transformed the ballroom into an outdoor setting using faux tress, grass backdrops, and burlap linens.

• Maintained profitable margin percentage for each program by diligently tracking costs via P&L spreadsheets.

• Resolved chronic problem with sales team rushing proposals by coordinating meeting between teams to explain how/why quick turnaround affected quality of work, prices, and ultimately execution, resulting in better working relationship, more accurate proposals, better vendor relationships, and happier clients.

• Effectively managed vendor relationships by selecting appropriate venues for each program, negotiating pricing, and monitoring all vendor and venue availability.

• As a destination management company, actively managed vendor relationships for out-of-town clients, capitalizing on preferred vendors to secure the best pricing and services and often taking ownership of entire function for clients busy with all-day meetings and conferences.

Marriott Regional Sales Office, Inc.

SENIOR SALES MANAGER & SALES MANAGER – MID-ATLANTIC REGION / 2007-2010 Held successive positions with expanded scope and responsibilities working with customers to align preferences with brand needs and maximize revenue on business opportunities at full-service and convention hotels. Maximized short-term business events featuring 10 to 99 rooms for hotels by qualifying and up-selling leads. Negotiated contracts, created detailed proposals, and contracted for large, complex group transactions. Closed opportunities for DC hotels based on market conditions and individual property needs.

Key Achievements:

• Produced more than $5.5M in revenue and exceeded sales goal 113% and 130% in Q4 2009.

• Successfully placed meeting with low room-to-space ratio at a suburban DC hotel and won over initially hesitate client by arranging a site visit where managers from each department walked client through their ideas then fully delivered, impressing client to the point of them calling afterward to say how happy they had been.

• Completed certification as subject matter expert (SME) in sales systems and assisted peers with training.

• Honored with President’s Circle for achieving all quarterly sales goals in 2009 and honors for achieving one of the highest sales revenues within the DC and Arlington Sales Team. ALLISON BISHOP

301-***-**** / adealz@r.postjobfree.com / www.linkedin.com/in/allison-bishop Marriott Washington at Metro Center & Marriott Greenbelt CATERING SALES MANAGER / 2006-2007

Managed all aspects of sales for weddings, association, corporate, and other social events of 150+ attendees. Oversaw promotions that showcased hotel venue to potential clients to increase sales leads and exceed goals. Responsible for creating proposals, negotiating contracts, coordinating site visits, and consulting with clients in-person and over the phone about menu selection, timeline, table layout, and other details. Key Achievements:

• Exceeded sales goals 110%+ in each quarter by proactively identifying/soliciting new business opportunities and contacts.

• Developed discounted wedding packages to become more competitive with lower-cost venues, maintaining full service offerings by adjusting menus to feature less expensive options and items that were routinely stocked, resulting in record- high number of weddings at a higher profit level.

• Planned quarterly wedding tastings that showcased food and beverage as well as potential table scapes/setup, driving sales by helping clients envision spaces while incurring less cost than individual tastings.

• Identified incentives that increased sales in slow season such as reducing F&B minimums or 10% discount on total package.

• Promoted from Event Coordinator and Event Manager, Marriott Greenbelt (2003-2006)

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