Director of Public Relations

Michelle Loeb

Permanent Address: **-** **nd Street, Apartment 6K Jackson Heights, NY 11372

Cell Phone: 646-***-****

*******@*****.***

Work Experience:

Winick Realty Group New York, NY

Director of Public Relations November 2009-May 2020

●Write, pitch and distribute press releases, feature articles and bylined editorials in order to secure press coverage for company brokers, exclusive properties and recently-completed deals

●Work directly with executive leadership to redesign corporate brochure, marketing materials, bi-annual listings magazine, executive bios and other written correspondence

●Utilize WordPress,MailChimp and Constant Contact to maintain the company’s listings website and daily marketing blasts

●Handle the company's social media accounts, including Facebook, Instagram and Twitter

●Wrote submission that earned company a nomination for REBNY Deal of the Year in 2012

Testa Communications Port Washington, NY

Freelance Writer August 2009-Present

●Write monthly new products section for DJ Times

●Write monthly feature article spotlighting independent musical instrument store owners for The Music & Sound Retailer

Managing Editor, Club Systems International March 2007-August 2009

●Act as liaison between editor, artist, and production staff

●Write and edit news stories

Assistant Editor, The Music & Sound Retailer November 2004-August 2009

●Write and edit feature stories and news summaries

●Develop story ideas with Editor

●Work directly with Publisher to write scripts for TV program and video newsletter

Interim Editor, The Music & Sound Retailer February 2005-April 2005

Editorial Assistant, multiple publications January 2004-November 2004

MacFadden Performing Arts Media New York, NY

Freelance Writer, Dance Retailer News August 2007-January 2012

Education:

Boston University Boston, MA

Bachelor of Science in Communication May 2003

Concentration: Public Relations Magna Cum Laude

Entered With Sophomore Standing

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