Attention to Detail
Sales & Demand Forecasting
Report Building
Team Leadership
OTB Management
Improving Efficiency
IT Applications
Pricing Analysis
Inventory & Allocation
Management
S K I L L S
GLOBAL E-COMMERCE PLANNING MANAGER
Fossil Group, Richardson, TX / March 2020- Present
Leads e-commerce planning team responsible for all owned websites; Fossil.com, Skagen.com, Watchstation.com, Michele.com and Zodiac.com within 3 global regions as well as 3P marketplaces.
2020 expected sales of $185M, +58% YoY growth.
Manages topline and SKU level demand forecasts for all categories and SKUs sold via owned e-commerce channels including 3P marketplaces.
Monitors and reports on important changes in forecast and trend to cross- functional teams in Merchandising, Finance and Marketing.
Communicates business results, identifies opportunities based on results and helps develop actions to capture sales opportunities.
Able to work well with all levels of organization to drive strategies and results.
Successfully transitioned team from office-setting to work-from-home schedules by having daily touch-points with team which drove open communication, support and transparency.
SENIOR GLOBAL E-COMMERCE PLANNER
Fossil Group, Richardson, TX / July 2018 – March 2020
Managed Fossil.com planning for North America, Europe and Asia websites.
Responsible for all pre-season and in-season planning including pricing, inventory management, margin analysis and ad-hoc analysis to drive sales and communicate risks.
Achieved sales growth of +13% YoY for $110M.
Monitored and reported on important changes in forecast and trend to cross- functional teams in Merchandising, Finance and Marketing.
Communicated business results, identified opportunities based on results and helped develop actions to capture sales opportunities.
Lead small team of one and was able to help develop and eventually promote direct-report.
E X P E R I E N C E
BACHELOR OF BUSINESS
ADMINISTRATON
Fashion Merchandising
LIM College
2007-2010
E D U C A T I O N &
C R E D E N T I A L S
A resourceful and detail-oriented planning professional with experience in both retail and e-commerce demand planning. Passionate about continuous improvement and developing extensive tools and reports to reduce inefficiencies. P R O F E S S I O N A L P R O F I L E
***************@*****.***
Dallas, Texas
Linkedin.com/in/Britney-
bazaldua
BRITNEY BAZALDUA
P L A N N I N G M A N A G E R
Microsoft Excel
SAP
SAP IBP
Tableau
OMS
T E C H N I C A L S K I L L S
VOLUNTEER EXPERIENCE
Dallas Children’s Advocacy Center
Fossil Lead
2012-2020
E X T R A
E X P E R I E N C E c o n t i n u e d
BRITNEY BAZALDUA
P L A N N I N G M A N A G E R
SALES & INVENTORY PLANNER LEVELS I & II
Fossil Group, Richardson, TX / March 2014 – July 2018
Managed sales & inventory within global Fossil Brand Stores for watches, smartwatches and jewelry.
Maintained monthly open-to-buy with 90% accuracy.
Communicated inventory risks, out-of-stocks and overstocks and provided recommendations to continue to drive sales.
Managed a team of 1 allocator to ensure proper and efficient inventory management within stores.
Led several initiates and partnered with IT to improve efficiency that helped save time and improve team accuracy.
MERCHANDISE ALLOCATOR
Fossil Group, Richardson, TX / June 2012 – March 2014
Allocated and replenished inventory for Fossil Brand Stores; watches, smartwatches and jewelry.
Generated various reports including sales recaps and gross margin analysis.
Used analytical skills to dig into business trends to help drive strategic business and merchandising decisions.
SALES COORDINATOR
Jordache, NY, NY/ March 2010 – May 2012
Helped manage sales accounts for US Polo Association.
Responsible for business planning, merchandise management, tracking and monitoring progress to achieve sales goals and execute brand initiatives.
Established relationship and communicated regularly with store and vendor management keeping them informed on current brand performance, sales goals and marketing updates.
Partnered with store management and visual merchandising teams to coordinate new seasonal launches.
R E F E R E N C E S
MOLLIE ZAHN
Former Manager
Director of Digital Planning,
Warner Bros.
**********@*****.***
CHUCK SMITH
Former Manager
Sr. Director, Michael Stores
*********@*******.***
EMILY WRONA
Former Direct Report
Assistant Planner, Hugo Boss
***********@*****.***
CHRIS RECORDS
Former Manager
Planning Manager, Fossil Group
************@*****.***
***************@*****.***
Dallas, Texas
Linkedin.com/in/Britney-
bazaldua