Marketing & Digital professional
Resume:
Summary
With * years of professional experience in communications and branding, I have a keen
understanding of how to leverage various communication channels with the right messaging to appeal to the desired target audience.
I am a strong supporter of “crazy ideas” with an eye for spectacular details in communication that bring about action or advocacy for brands. My experience in marketing communications and digital makes me versed in growing trends; and the ability to bring same to bear with the brands I work on.
Employment History
Marketing Lead, Eat ‘N’ Go Africa (for Pinkberry Nigeria) Dec 2019 – July 2020 Lagos, Nigeria
Created marketing and branding strategies including copy & design evaluation, timelines, and proofing internal and external vendors.
Managed Pinkberry’s website and coordinated social media content on a monthly basis.
Effectively managed a marketing budget between N300k - 8 million while creating a budget surplus with consistent sales.
Prepared presentation materials, customer communications, and created marketing plans.
Analyzed monthly sales data to develop reports, forecasting, and provide recommendations to senior management.
Maintained up-to-date knowledge of program offerings, competitor analysis, information about local area of assigned team, and other necessary data in order to provide excellent service to current and prospective customers.
Developed a 360-marketing plan for a new product launch (Greek yoghurt) that lead to a 22% increase in sales.
Prepared and presented weekly reports, post-event analysis, and strategy proposals to management.
Digital Executive, Eat ‘N’ Go Africa (for Pinkberry Nigeria) Dec 2018-Dec 2019 Lagos, Nigeria
Monitored all corporate social media accounts and websites to ensure positive online presence using Instagram, Twitter and Facebook for Business that connected over 300k audiences within 12 months.
Performed analysis on company website utilizing Google Analytics to improve traffic.
Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.
Developed and executed major Facebook, Twitter, Instagram and web campaigns within budget and scope of online objectives.
Increased Instagram fans by 233% from 9K to over 30k through various social campaigns, Dorcas Ogunleye
Marketing & Digital Professional
Lagos, Nigeria
******.******@*****.***
in one year.
Launched a user-generated campaign that received almost 100 entries on its first day.
Promoted to Marketing Lead after successfully managing and growing the Pinkberry social media platforms.
Digital Account Manager, Interactive CT July 2014-Dec 2018 Lagos, Nigeria
Managed multiple client accounts; encompassing concept generation, follow-ups, meetings, media monitoring amongst others.
Established relationships with new clients; maintained and nurtured business relationships with existing clients.
Identified accounts with potential exit risk and reached out to them to ensure they are retained.
Monitored work performance of colleagues and ensured they met client requirements and KPIs.
Researched client products and services, to ensure the right strategies are developed to promote them.
Led brainstorming sessions that fostered solutions to clients’ marketing challenges.
Worked with and managed junior consultants to carry out tasks and assignments.
Managed client billings.
Key accounts managed include Heritage Bank, Mall for Africa, MTN Online PR, Kasapreko Nigeria, Kraft Heinz, and Herbal Pro.
Customer Service Executive, Globacom Nigeria Sep 2013-July 2014 Lagos, Nigeria
Efficiently and effectively identified, resolved and documented customer queries, resolution strategies and feedback while maintaining the acceptable service quality standard.
Performed necessary system transactions related to customer requests and routed other customer issues to relevant process operators.
Promoted and marketed company’s products and services to current and potential customers using effective time management tools to track and meet required metrics.
Educated and advised existing, new and potential customers on product enquiries, new products and initiatives, as well as the most suitable packages that matched their lifestyles.
Generated periodic reports and other ad-hoc reports as requested by team lead. Communications Manager, Special Olympics Nigeria Oct 2012-Sep 2013 Lagos, Nigeria
Planned and organised special events and helped the brand forge relevant event partnerships for visibility and reach.
Responsible for all customer and employee relations, such as recruitment and periodic customer profiling, amongst others.
Established and sustained relationships with the media which led to the easy mobilization of key media coverage for numerous groundbreaking initiatives.
Managed social media platforms; LinkedIn, Facebook, Twitter and increased the quality of online followership through celebrity endorsements.
Carried out media profiling for threats and opportunities for the organization and its partners.
Wrote sponsorship proposals that led to key partnerships from various entities as well as handled multiple accounts and proffered utilization strategies for offerings.
Executed PR events; media relations for initiatives, press conferences and media tours.
Created and disseminated promotional articles and press releases among others.
Worked with and managed volunteers to execute projects. Sales and Marketing Associate, Citiserve Limited Sep 2011-Oct 2012 Lagos, Nigeria
Customer relations – I was responsible for resolving customer queries via email, telephone and at physical touch points.
Assisted in sourcing merchants for the Cashless Nigeria Concept; amassed over 1,700 trained field merchants on basic troubleshooting and usage of point-of-sale terminals during the inception of the Cashless Nigeria Project.
Partook in developing bespoke branding concepts that contributed to securing key deals with Pepsi, Coca Cola, MTN, Globacom etc.
Intern, Daily Independent Newspapers July-Sep 2010 Lagos, Nigeria
Identified new advertising and business opportunities and forged strategic relationships with prospective clients for the newspaper.
Wrote various published news stories that polished my writing skills. Intern, Reels & Colleagues Advertising Agency Jun-Dec 2009 Lagos, Nigeria
Assisted in defining core messages for brands.
Conceptualized and executed advertising campaigns for new and existing clients.
Conducted research and development of marketing strategies for client offerings. Education
University of Lagos, Lagos State – MSc. Marketing (2020 - date) – In Progress
Redeemers University, Ogun State – BSc. Mass Communication (2007-2011) – Second Class Upper
Command Day Secondary School, Lagos State – 1999-2005 - SSCE Skills
Microsoft Office Suite
Project Management
Research
Concept Generation
Marketing Communications
Brand Management
Digital Marketing
Hobbies
Reading, cooking, travelling, networking, dancing, community development.
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