Social Media Digital Marketing

Loren Fillmore

Recruiting Manager

Manchester, NH 03102

C: 860-***-**** E: *************@*****.***

LinkedIn: https://www.linkedin.com/in/lorenfillmore/

SUMMARY

Highly self-motivated Recruiting Manager with a strong sales and marketing background. Organized, data-drive work-ethic, incorporating creative marketing tactics to attract new engagement. Experience leveraging multiple platforms to generate leads and ensure brand development, client/candidate satisfaction, and retention. Excellent communicator with the ability to form strong interpersonal relationships with clients, candidates, and colleagues. Actively seeking a full cycle recruiting position.

SKILLS

Sales: Mac OS · Microsoft Office · Word · Excel · PowerPoint · Microsoft Teams · Skype · Zoom · Workday · ADP Salesforce · Bullhorn · SalesLoft · ShoreTel · Playbooks · Domo · Trello · Asana

Marketing: Google Analytics · LinkedIn Recruiter · Facebook Business Insights · Instagram Business Tools

SEMrush · YouTube Studio · Lead Generation Reporting · Consumer Trend Analysis

Content Creation: Adobe Photoshop · Canva · OBS · GIMP · Procreate · iMovie · Final Cut Pro · YouTube Editor

Communication: Fluent Spanish · Conversational Russian · Interpersonal Communication · Customer Service · Time Management · Telecommunications

PROFESSIONAL EXPERIENCE

Recruiting Manager – Permanent Placement Nov 2019 - Present

Robert Half Technology – Manchester, NH

Full cycle recruiter responsible for consistently prospecting, qualifying, and interviewing a variety of IT professionals for various direct-hire opportunities. Actively markets fee-eligible candidates to potential clients to bring in new job orders. Successfully placed 3 candidates in first 12 weeks of on-boarding.

$31K in person billings in third month, prior to completing official on-boarding and training

Maintains highest activity on the Manchester Perm Team (40-50 calls, 15-20 connections with candidates, 4-6 interviews, 4-5 submissions of candidates for open orders, 1 candidate interview with client)

Proactively communicates with Recruiting Managers and Division Directors to identify necessary skillsets for various IT positions, ensuring client satisfaction

Responsible for leveraging marketing tools such as: Salesforce, LinkedIn, RPS, Facebook, Cold Calling, Email Marketing, Career Builder, Indeed, and Dice to identify qualified fee-eligible candidates (Applications Architects, Database Administrators, Developers, Technicians, Network Administrators, Network Engineers, Release Engineers, Software Engineers, Systems Administrators, ex.)

Conducts in-person, video and phone interviews to further assess candidates’ interpersonal and technical skillsets, while pre-closing, networking for leads, and negotiating in preparation for a job offer

Effectively mentors’ candidates through the hiring process to ensure positive interpersonal interactions and candidate readiness

Cross-leverages candidates, references, and companies using other LOBs to pull in new IT opportunities

Leverages digital marketing background to actively market fee-eligible candidates (cold calling, email, LinkedIn, RPS) to bring in new clients and job orders

Researches market trends to negotiate an appropriate fee for clients in various industries

Forms interpersonal connections with clients to develop and maintain long-lasting relationships, and therefore, more accurately identify the skillsets and personality that a candidate must have to thrive in that position

Collaborates with teammates to turn candidate leads into new job orders on both the Temp and Perm Team, this includes other LOBs and offices, such as: Burlington, MA, New York, NY, Boston, MA, Providence, RI, Hartford, CT, as well as internationally

Submits monthly reports to Division Director, Branch Manager, and VP of Technology in a timely manner

Actively collaborates with leadership to identify areas for improvement, primarily derived from daily activity metrics, commission goals, and personal development goals

Business Development Manager

ThriveHive – Manchester, NH Apr 2019 – Aug 2019

Chosen as the company’s first Business Development Lead to help construct guidelines, interview candidates, identify necessary skillsets, and build out the BDR team at ThriveHive in Manchester, NH - with the goal being to duplicate this model to all other ThriveHive offices in North America.

Transitioned from running a full-cycle sales desk to focusing on lead generation, qualifying prospects and candidates, and training new BDRs

Routinely met with Sr. Director of Inside Sales and Sales Managers to discuss effective SOPs, develop a commission structure, and outline activity metrics for BDR Team to surpass office quota

Responsible for maintaining personal activity metrics while training other BDRs and new Account Executives on marketing, lead generation, client retention, negotiation, and closing

Acted as the first employee to test new automatic dialer software, and trained new BDRs on how to use it

Provided one-on-one training and call listening to BDRs and Account Executives, as well as regularly mentored team in a meeting setting

Researched previous client background to identify qualifying questions for BDRs and Account Executives to ask when prospecting

Digital Marketing Account Executive Dec 2018 – Apr 2019

ThriveHive – Manchester, NH

Account Manager responsible for growing and maintaining a full book of business - developed from cold calling, email marketing, and independent networking. Passed along $52K worth of business to team leads in first 2 months of training. Effectively maintained the highest activity level on the sales team, making 80-120 calls a day, routinely connecting with 15-25 potential clients, bringing in 2-3 demos a day, and passing along 1-2 sales a week ranging from $500 - $24K.

Maintained highest number of activities on salesfloor after on-boarding process (more than 100 cold calls, 3-8 qualifying interviews with prospective clients, and 1-3 demos scheduled daily)

Leveraged social media channels to research market trends and identify prospects

Utilized interpersonal/telecommunications skills to qualify cold leads (derived from making 80-120 calls daily)

Managed business plan development based on industry-specific research to ensure client retention

Created various types of engaging campaigns on multiple platforms: SEM Campaigns, SEO Campaigns, Google Ads, Facebook Ads, Instagram Ads, Retargeting & Display Campaigns, Geofencing, Email Marketing

Monitored campaign success via SEMrush, Google Analytics, Facebook Insights, Instagram Business Tools

Prepared custom proposal depending on customer needs/demographics

Negotiated with customers to identify appropriate cost per lead for each campaign

Routinely completed in-depth analyses if competitor ads, keywords, bids, and landing page traffic

Overcame customer objections relating to cost, customer retention, brand awareness, and reputation

Effectively responded to social media comments, feedback, and negative reviews in a timely and professional manner

Social Media Marketing Intern Dec 2017 - May 2018

Heady Vermont – Burlington, VT

Collaborated with social media influencers: musicians, athletes, content creators, and brand to increase awareness and engagement

Routinely gathered engaging UGC for a range of social media platforms, including Pinterest, Facebook, and Instagram in order to remain top-of-mind with audience

Collected viewer data through polls, and collaborative Live Streams

Monitored metrics: redirects click and bounce rates, and other KPIs to proactively optimize campaigns

Posts new content for products and services when managing marketing and release calendars

Assisted clients with setting up online profiles to receive updates and newsletters on events

Prepared promotional campaigns and increased even attendance by 57% from previous year

Consistently sent supervisor weekly updates surround successful content, engagement metrics, and budgeting

Establishes brand identity and credibility through compelling story-telling strategies

Aligns visual design and brand messaging to ensure consistency across social media channels

EDUCATION

University of Vermont Aug 2014 – May 2018

Bachelor of Science - Public Communications and Digital Marketing

Extracurriculars

Resident Advisor – Redstone Campus

Teachers Assistant – Fundamentals of Communication in Business

Peer Tutor – Public Speaking and Effective Communication

CAREER DEVELOPMENT

Cardone University

Advanced Sales Training July 2019

Intermediate Sales Training April 2019

Beginner Sales Training March 2019

MEDIA & CONTENT CREATION

Instagram Influencer – Influencer promoting body positivity and mental health awareness. Collaborates with various companies including: Mush, Four Sigmatic, Billie, Function of Beauty, Birch Box, Audible, Casetify, ex

YouTube Creator – Create various videos including gameplay, lifestyle, wellness, and beauty

Twitch Streamer – Live stream Open World PRGs and Sandbox Builder gameplay

VOLUNTEER

Envision Lead Grow – Business Mentor

Epilepsy Foundation – Education Volunteer

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