Executive Marketing

Marcie Klein 914-***-**** ***********@*****.*** Armonk, New York

Highly accomplished nonprofit and corporate executive well-positioned to advance a mission-driven enterprise, strengthen brand awareness and competitive position, and heighten organizational impact. Deep Communications, PR and Marketing expertise across the Healthcare, Medical, Wellness and CPG arenas, with record of industry-leading innovation on the agency and brand sides of the business.

• Strategic driver who balances hands-on operating discipline to develop an efficient, high-performing organization that delivers on mission and sustains financial health.

• Culture builder who inspires mission commitment among employees and volunteers through a shared vision and influences productive, lasting change.

• Respected leader who nurtures longstanding relationships and builds confidence among donors, healthcare provider community, academic institutions, scientific/clinical research organizations, advocacy groups and corporate partners.

• Brand storyteller who excels at creating a cohesive narrative for internal and external audiences, and building differentiated, impactful Marketing and Communications programs. SCOPE OF EXPERTISE

Brand Architecture, Positioning & Strategy

PR, Communications & Crisis Management

Enterprise Content Development & Messaging

Nonprofit Governance & Best Practices

Strategic & Operational Planning

Organizational Design & Development

NONPROFIT EXECUTIVE EXPERIENCE & IMPACT

The Leukemia & Lymphoma Society Rye Brook, NY 2012 – Present Largest global blood cancer nonprofit with $450M annual revenue and 1,200 employees across 56 chapters nationally EVP, CHIEF COMMUNICATIONS OFFICER Strong advisor and media coach to CEO and external-facing LLS representative As member of executive leadership team, shape strategic priorities, operating plans and culture to advance mission-driven agenda while serving as lead architect in developing a clear, compelling brand narrative and promoting organizational impact internally and externally across digital and traditional channels. Joined as VP of Marketing & Public Relations, with measurable contributions leading to newly created EVP, CCO role.

• Redefined communications for organization and built highly effective, world-class function leading strategic content development, PR, internal communications, high-volume issue response and crisis management.

• Steered repositioning and rebranding effort that extended mission, value proposition and impact beyond blood cancer for broader mass appeal, significantly strengthening competitive position among top cancer nonprofits.

• Built collaborative relationships with board members to advance engagement and support of LLS’s mission and leadership, develop strategic priorities and influence cross-functional operating plans.

• Reshaped fragmented brand narrative into holistic, integrated mission vision centered on core contributions in medical research, policy and advocacy, and patient support.

• Increased brand awareness and strengthened reputation exponentially despite diminishing marketing spend realizing YOY earned media growth with hundreds of millions of impressions garnered annually; support revenue drivers to achieve annual fundraising target of $400M+ from national campaigns, HNWI donors and corporate partners.

• Launched best-in-class intranet, organization’s first centralized communications platform, which unified distributed workforce around common goals, provided clear direction and access to support resources, and established greater connectivity between field operations and national leadership.

• Played integral role in pitch strategy and awareness campaign development that helped secure partnerships with leading corporations, including Subaru, Walgreens, and Burlington, with direct individual efforts resulting in profitable relationship with WWE that exceeded $700K in first year.

• Served as a motivating organizational leader and change manager to drive cohesive culture grounded in collaboration, openness, accountability and transparency. Marcie Klein 914-***-**** ***********@*****.*** Page 2 NONPROFIT BOARD SERVICE & THOUGHT LEADERSHIP

Family Services of Westchester 2018 – Present

$22M+ nonprofit dedicated to serving underprivileged children, individuals and families at every life stage BOARD MEMBER GOVERNANCE COMMITTEE & MERGER COMMITTEE

• Partnering with board colleagues, consultants and leadership team on full scope of M&A process, including organizational alignment and program-centric transformation to holistic, mission-driven agenda. NYU Graduate School of Communications 2017 – Present GUEST TEACHER

• Lead quarterly classes centered on communications and crisis management. FOR- PROFIT EXECUTIVE CAREER HIGHLIGHTS

In-house & Agency Leadership Career Heading Corporate and Brand Communications for Top Global Companies Recognized as a groundbreaking PR and Communications strategist across Healthcare, Biotech, Pharma, CPG and Beauty, partnering with global industry giants, including Merck, Johnson & Johnson, Genentech, Ortho Biotech, Pfizer and Unilever. SVP, SVP, VP SVP, of Pollack Ogilvy Porter PR & Corporate Novelli PR Communications Leader (Omnicom Communications, of Healthcare Group Agency & Network) Consumer Specializing Combe Inc. Agency Practices in Food Multibrand Head Products of Portfolio Healthcare & Nutrition of Practice Personal Science Care, Beauty & OTC Products Director of PR, Hospital Corporation of America Ground-up build of new acute care hospital in rural Louisiana

• Led high-performing teams of up to 40 and effectively leveraged internal and external resources to consistently deliver on business objectives.

• Developed industry-leading launch strategies and awareness-building campaigns for hundreds of global consumer brands and drug products including Genentech’s first human growth hormone, Merck’s first cholesterol statin and Johnson & Johnson’s first blood glucose meter across entire disease spectrum.

• Served as a strong coach for executives, strengthening confidence and competence in media exchanges and public speaking engagements.

• Influenced fully integrated marketing and sales plans, with PR/Communications innovation often serving as driving force to shape advertising path.

EDUCATION

Tulane University Bachelor of Arts, English & Communications

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