Content Marketing Lead

Adela Taulla *** North Vendome Street, Los Angeles, CA 90026

617-***-**** ● *******@*****.***

EXPERIENCE

Netflix, Los Angeles, CA 2018 – Present

Global Content Marketing Lead - Films and Documentaries

● Worked closely with internal stakeholders on the global strategy and positioning for Original Studio Films and Documentaries

● Lead campaign strategy with international cross functional leads and external partners, from identifying the size of the opportunity and positioning to creative development and final delivery of assets for paid, social and partner marketing campaigns

● Streamlined content prioritization workflow of global export IPs, educating international markets on upcoming content priorities, strategy and positioning while identifying key opportunities for the markets

● Collaborated with international cross functional teams to define country strategies as they ladder up to each market’s business goals

● Developed international film market overview, doing a deep dive analysis on competitive landscape and identifying growth opportunities

● Assisted creative executives in international casting, scripts editing and production location

● Partnered with the engineering team to develop internal proprietary talent casting analytics platform

● Oversaw all theatrical releases for priority films including but not limited to working with filmmakers, distributors, exhibitors and managing the workflow between internal stakeholders and external agencies in 50+ countries The Washington Post, Washington, D.C. 2015 – 2018

Marketing Lead – Content and Product Marketing Lead

● Developed multi-platform branded content campaigns for Fortune 500 brands in domestic and international markets

● Drove incremental revenue by expanding branded content and social media offerings for advertising partners

● Define KPIs and implement enterprise level proprietary measurement system, analytics, and reporting methods to gauge success of Washington Post content and client campaigns

● Worked closely with editorial and engineering teams to test and launch new creative storytelling formats such as AR and VR experiences

● Created tracking system to monitor status of ongoing campaigns, optimizing content based on performance and testing Univision,New York, NY 2013 – 2015

Manager – Content Strategy, Development and Monetization

● Built the social media and digital department working closely with senior leadership, growing the cross-functional team (content, creative, paid and analytics) from 4 to 34, with 5 direct reports in less than two years

● Oversaw development of content and developed strategy of 60+ social media accounts for Univision’s sports, news and entertainment programming across 13 cable and 3 broadcast networks, leading the 2014 World Cup and tent pole events, resulting in two Sports Emmys, 9 Social TV and 6 Digiday Awards

● Created branded content opportunities integrated across linear, digital, social and radio platforms, opening new streams of revenue for the company, generating over $141M in revenue for the World Cup alone

● Served as key point of contact between talent, filmmakers, showrunners, and various internal departments including marketing, business affairs, legal, finance and sales

ESPN, New York, NY 2011 – 2013

Marketing Assistant/Coordinator – Consumer Marketing

● Oversaw development of 360-marketing campaigns for ESPN’s original series, documentaries, films and live sports programming

● Developed cross-platform media strategies for tune-in/acquisition campaigns, and managed relationships with internal/external teams in domestic and international markets

● Worked with the research department on cross-platform studies to optimize creative direction/targeting while better utilizing CRM capabilities

● Assisted production in social to live broadcast integrations within live programming

● Worked closely with editorial team and production to develop social editorial strategy and produce social to TV segments

● Trained talent and tracked performance of all social campaigns. Resulting work was recognized with 2 Social TV Awards Condé Nast Publications - Vanity Fair, New York, NY 2009 – 2011 Freelance – Asc. Editor

● Researched and edited fashion and entertainment content for digital platforms

● Promoted digital extensions and partnerships across the fashion and entertainment industries

● Managed relationships with key partners and social media influencers

● Managing editorial workflow and deadlines

EDUCATION

University of Tirana, Albania BA 2008, Major: Economics School of Business Administration, Minor: International Marketing Year Abroad: University of Massachusetts Boston, MA 2006 - 2007 KEY SKILLS

● Specialties: Content and Consumer Marketing - Content Production - Business Development - Theatrical - Account Management

(C-Level) - Programmatic and Paid Social Planning: Strategy, Measurement and Optimization - Social Media Measurement: Establishing Paid, Owned and Earned KPIs, Benchmarks and ROI. Leveraging Social Listening, Audience Insights and Proprietary Tools to Inform Business Decisions - Digital Production: Plan and Oversee Mixed Media and Virtual Reality Experiences, Mobile, Artificial Intelligence and Digital Applications

● Languages:Fluent in English, Spanish, Italian and Albanian languages. Beginner knowledge of French and Serbo-Croatian

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