Social Media Digital Marketing

ALEXANDER J CHAVEZ

Frisco, TX

Cell: 361-***-****

Email: *****************@*****.***

Experienced in brand strategizing and using a variety of data to drive volume and profitability. Assists with product development, pricing and generating new business opportunities. Contributes to the total effectiveness of the departments; communicates openly, solves problems proactively and assists in analyzing and forecasting.

Qualifications: Quantitative analysis. Stakeholder engagement and decision-making skills. Commercially minded and able to analyze market data and translate them into activation plans. Multi-tasking skills. Client retention and acquisition skills. Customer account negotiations. Public speaking and presentations. Branding and marketing.

PROFESSIONAL EXPERIENCE

Local Profile- Plano, TX February 2020- June 2020

DIGITAL MARKETING SPECIALIST

Maintain and optimize performance of the Company’s website, including driving website traffic through SEO initiatives, optimized articles, and user experience, using Google Analytics.

Define, plan and execute timely email campaigns and newsletters.

Develop collateral and media kits to send to advertisers.

Analyze, along with media representatives, proposals, and packages for digital and print advertising.

Maintain a consistent brand voice and presence across all digital and traditional marketing campaigns.

Ensure digital and programmatic display advertising campaigns compliment all traditional marketing communication efforts.

Advice Interactive Group- McKinney, TX August 2019- January 2020

ACCOUNT EXECUTIVE-SEO CONSULTANT

Support and help develop strategies including refining and expanding keyword targets, perfecting our on-page and off-page strategy, scaling our content distribution efforts, and ensuring the best user experience for all site visitors.

Perform traffic, conversion analysis and crawl reports across multiple global markets to gain critical insight into keyword and landing page performance.

Evaluate customer’s existing websites and document adjustments to bring up to usability and SEO best practices.

Help drive the organic performance and growth of all core, revenue-driving business verticals through partner meetings, trade shows, events and conferences.

UNIQUESPORTSPLUS.COM • Dallas, TX January 2018 – July 2019

CO-FOUNDER/CONTENT COORDINATOR

Worked across the company to create and implement public relations, social media, web, email, video and general communications content.

Media partner with the Junior Basketball Association.

Cultivated relationships with trade publications, bloggers and national consumer press to increase media coverage and awareness of the brand.

Tracked and measured the level of engagement within our 70K followers.

Researched and recommended various industry-relevant themes and hot topics to positively amplify our brand, culture and areas important to the industry.

Employed the creative content development process to produce compelling copy for national marketing campaigns, advertisements, social media, headlines and reward programs.

50 YARDLINE Lubbock, TX May 2016 – December 2018

SPECIAL EVENT COORDINATOR

Assisted with Sr. Event Specialist in monitoring and managing the project, including creation of plans and budgets as well as scope and changes to budgets.

Assisted with the recruiting, training and overall people management and staffing as needed for the execution of each event.

Assisted in the procurement of permits, civic documents, and all other permits/paperwork for the events.

EDUCATION & CERTIFICATIONS

Texas Tech University, Lubbock, TX - B.A in Media Strategies, Advertising minor-2018

Certifications: Google Ad Search. Google Analytics. Hubspot Inbound. Trading Desk Marketing Foundation

LEADERSHIP INVOLVEMENT

PI KAPPA PHI January 2015- December 2016

PUBLIC RELATIONS CHAIR/RECRUITER

Helped the chapter maintain a favorable reputation.

Planned, organized, and coordinated year-round events focused amongst various organizations.

Educated members and event participants about the chapter’s philanthropy, Push America.

Fundraised for the Push America Foundation through campus events and bike-a-thon raising over 15 million. Actively recruited members year-round.

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