Social Media Sales

Kayla A. Washington

**** * ****** ***** **** Chicago, IL 60605

Cell Ph. 214-***-**** Email: **********@*****.***

Professional Summary

Kayla Washington is fashion devotee with an eye for the ever-evolving style landscape and trends when it comes to fashion, home and beauty. She is a demonstrated leader who thrives in a fast-paced environment and enjoys working creatively within a team environment as well as independently. She has excellent written and verbal communication skills and loves to influence and build relationships. She is interested in wardrobe styling launching products, managing major brands and events, social media marketing and creating advertising campaigns.

Skills/Software

Excellent written and verbal communication skills, including presentation/facilitation skills

Retail management, merchandising, planning and analysis

Ability to develop creative and conceptual designs

Vendor and Customer Relationship Management

Influencer Marketing

Image Consulting/Styling

Event Planning/Marketing

Software: MS Office Suites, RMS 9, RMS 14, RDW, RPM, Assortment Builder

Professional Experience

Thank God It’s Natural (tgin)

Event Coordinator: Chicago, IL 7/2019 to 6/2020

Plan, lead and coordinate 50+ events a year nationwide. (25% travel)

Planned and maintained budget for all events

Set up, stage, and break down events focused on the beauty industry.

Hire event personnel such as Brand Ambassadors, Hair Stylist and Media

Work with Marketing Administrative Assistant to schedule, book and coordinate logistics for events, meetings, trade shows

Organize the production of branded items such as stationery, merchandise, giveaways for employee and event use

Developed a new meeting stand up strategy that is now used daily

Coordinate all book signings, events and media appearances related to the CEO’s book

Support the in-house marketing and design team by coordinating and collating content

Assisting with the production of artwork, sourcing images, print buying and checking copy

Analyze/ benchmark competitor sponsorships and events

Support full marketing team with lead generation from events, recording of data, metrics, and staying within budget requirements

Managed Brand Ambassador program

Assisted with creation of social media content calendar

Answered All DM’s for tgin Instagram page and CEO Instagram on weekends

Assisted with Influencer Program by identifying key influencers to work with and developing partnership strategy

Creative coordinator/Stylist for brand shoots by developing shot list, purchasing wardrobe and overseeing vison

Nordstrom

Merchandise Analyst – Women’s Comfort and Ugg Shoes: Seattle, WA 7/2017 to 7/2019

Support in-season 300M+ business by analyzing brands on a weekly basis to identify reorders, RTV candidates, potential RTVs, early markdowns, etc.

Demonstrate ownership of Canada business, including reviewing in-season weekly to affect future buys, monthly reallocation, writing Canada orders, leading Canada pre-market calls, and monitoring Canada shipping to ensure that goods are shipped and received on time

Complete MA tasks, including item set up, monitoring inventory levels, analyzing daily reports, attending buy meetings and managing sample closets

Planned in store events for brand/product launches and product knowledge sessions

Competitively shopping the market place for off price goods and new products

Manage high drop ship business by curating assortment, maintaining margin and communicating PO edits to internal teams

Partner with the E-commerce Team to publish items and successfully execute featured campaign item strategies and events monitoring results through reporting

Pioneering enterprise wide RTV tool that identifies significant waste

Lead on Resort ‘18 buy retro business analysis for Women’s Sub-Division

Merchant in Training Program (MIT): Seattle, WA 1/2017 to 7/2017

The Merchant in Training Program is a series of rotational positions in the Greater Seattle Area Nordstrom locations and the buying office designed to develop leadership skills, train employees on Nordstrom’s world class service and prepare participants for Merchandise Analyst roles at the end of the program.

●8 Weeks: Sales Manager Individualist/ Via C, Downtown - Built awareness of the product and merchandising strategies. Sold merchandise cross divisionally, exceeded daily sales goals and gained customer relationships.

●12 Weeks: Department Manager Beauty, Northgate - Executed the day to day role of a department manager. Planned and executed business plan to achieve department goals Merchandised the floor, challenged and managed sales employees to meet or exceed their sales goal. Took the lead on curation of all events and monitored results.

●6 Weeks: Bridge Handbags Buying Group - Shadowed Merchandise Analyst daily to develop an understanding of the role. Completed buying office owned item attributes for item setup and executed product exhaust, MDs, RTVs, Racking/Last Chance.

Merchandising Group Internship Program: Designer, Seattle, WA 6/2016 to 8/2016

●Contributed to the Designer Sports Wear team by analyzing data to help buyer/buy planner in preparing for market

●Attended buy meetings with suppliers and buying team, gained a deeper understanding of product assortment and depth

●Proposed a business plan identifying classes within Burberry and Moncler where the department could improve and grow assortment. Findings from project were used for the next seasons buy

Topshop/Savvy Lead, Frisco, TX 8/2015 to 12/2016

●Set departmental expectations to exceed industry standards and mentor a top-performing team that demonstrates brand and product awareness while addressing the customer needs and implementing strategies to maximize sales

●Assed quarterly trends, marketed results and set department and individual sales goals

●Responsible for executing processes for inventory, logistics and quality control

●Partnered with merchandising group to implement merchandising strategies and style guidelines

Retail Management Internship Program, Frisco, TX 6/2015 to 8/2015

●Leader in motivating team to achieve volume goals and ensure outstanding customer services

●Assisted in merchandising floor when new product arrived utilizing department merchandising standards and guidelines

●Assisted in transforming store for Anniversary sales

●Built expertise in fashion and product knowledge while building lasting relationships with customers

●Collaborated with interns to complete and present a project about ways to reduce employee retention

Sam’s Club

Field Internship Program: Addison, TX 5/2014 to 7/2014

●Developed an understanding of store operations by following company policies and procedures, supporting supervisors and management across all departments

●Presented a Business Plan to improve employee recognition program, presented to Executives and was role out as the new Employee Recognition program for the region

●Assisted in maintaining merchandise presentation

●Conducted interviews for hire in various areas of the club

Organizations and Community Service

●Alpha Kappa Alpha Sorority, Inc. – Member 2013 to Current

●National Urban League for Young Professionals – Member 2016 to Current

●Nordstrom Black Employee Network (BEN) – Member 2017 to Current

●Community for Youth – Mentor 2017 to Current

Honors and Awards

●Quarterly Divisional Award (highest sales, GM increase) Q1 2018, Q2 2018

●Buying Team of the Year – Women’s Comfort and Ugg Shoes 2017

Education

Texas Woman’s University, Denton TX

Bachelor of Science in Fashion Merchandising

Minor in Marketing

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