Advertising Sales Consultant
Resume:
Dana Kinsella
Austin, Texas *****
***********@*****.***
Hearst Autos – Car & Driver, April 2017-January 2019
Performance Manager
Austin, Texas
-Responsible for being a trusted advisor to Hearst Autos’ customer base and managing book of monthly recurring business
-Facilitated growth with nationwide automotive groups by integrating a customized Car & Driver experience within their own shopping experience
-Helped dealers leverage the Car & Driver brand and network to create trust in the shopping process
-Instrumental in building out the reporting that articulated value proposition and proved ROI
-Helped clients win by maximizing their advertising dollars in the most efficient way possible
-Managed partner relationships with Hearst Television and Hearst Newspaper
AutoTrader.com, July 2003-May 2016
Advertising Consultant, April 2006- May 2016
Los Angeles, California and Austin, Texas
-Managed a $200K monthly book of business for my clients who were utilizing dozens of products within our portfolio
-Awarded ‘District Salesperson of the Year’ in 2014, Austin and San Antonio
-Graduate of Cox Next Generation Leadership Program
-President’s Club Winner 2011; achieving top ten sales performance ranking out of 800 sales reps
-Active in ‘Advertising Consultant 20 Group’, providing thought leadership companywide regarding sales strategy and rollout of new products
-Member of Media Planner Pilot, creating a guide for reps to improve consultation with clients on their advertising plans and budgets
-Member of SWADE (Saleswomen of AutoTrader.com Defining Excellence) mentorship program
-Trusted advisor to automotive clients; providing them with creative solutions, based on a needs analysis, to get the best return on their investment
Sales and Service Representative, July 2003-April 2006
Los Angeles, California
-Developed relationships with key contacts at automotive dealerships to ensure client retention
-Trained contacts at dealerships to use our solutions, including the navigation of the website, uploading of all inventory, writing effective ad verbiage, and pricing competitively
-Recognized upsell opportunities and discussed new solutions with the client
Education
Bachelor of Arts in Sociology, Western Illinois University
Emphasis in Human Sociology and Marketing
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