JOSEPH C. LEE

***** **** ***** **

Davidson, North Carolina 28036

704-***-****

ade13d@r.postjobfree.com

http://www.linkedin.com/in/josephclee1

SUMMARY

Results driven senior leader with an accomplished career recognized for delivering revenue and profit goals across large CPG companies and National Distributors in North America. Effective customer and team leader known for talent development, strategic planning, complex selling situations, and contract negotiations. Demonstrates success in building top performing revenue generating solutions and effective sales, marketing, and operations teams.

Customer Management • Sales Strategy Development • P&L Management

Team Leadership • Negotiations • Route to Market • Strategic Planning

Project Management • Operational Excellence • Revenue Generation • Innovation

EXPERIENCE

MARMON FOODSERVICE TECHNOLOGIES (A Berkshire Hathaway Company)

Leading global manufacture of premium commercial food and beverage equipment

Senior Director, North America Commercial Sales, 2015-2020 (Charlotte, NC)

Led high performing North America Sales and Marketing team to drive sales and profit growth for Coca-Cola Foodservice and Franchise Bottlers, McDonald’s, Display Technologies, and Distributors. Strengthened the customer partnership at headquarter and field levels with value-based initiatives. Led joint-ventured business strategies. Managed cross functional teams in procurement, finance, engineering, and manufacturing to deliver profitable customized customer solutions.

Delivered four consecutive years of annual sales plans by leading, coaching, and inspiring teams resulting in business growth of $100 million from $70 million

Accelerated strategic selling of new brand innovations, equipment technology and marketing platforms totaling $15 million in new revenue including beverage dispensed, innovative valve technology, and improved retail shelf merchandising

Redesigned go-to-market strategy gaining key strategic Distributors including Bevco, Kirwin, Mariani, and strengthened Gulf Ice Systems relationship resulting in key account conversions totaling $10 million in new revenue

Successfully negotiated multiple year customer agreements resulting in 50% share from 22% share in Foodservice. Accomplished through strategic selling of new brand innovations, equipment technology, and marketing platforms including customized incentives and rebate programs

THE COCA-COLA COMPANY

American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups

Director, Region Sales Operations, 2011-2015 (Chicago, IL)

Responsible for US Central Region sales, operations, and marketing, strategic planning, and commercialization by leading team of 10 direct reports across 13 market units. Led thought leadership and capability development across supply chain and customer care teams delivering value-add sales and service programs to drive operational efficiencies and process improvements. Successfully progressed key initiatives through highly complex matrix of Company, Customers, Bottlers, and Market Units.

Top performing Region led by directing sales, marketing and cross functional operations and distribution teams achieving business growth to $200 million from $175 million

US leader in integrated cashless technology expansion delivering 2000 new placements through advanced training and focus on key initiatives growing revenue by $10 million

Responsible for business transformation and improved operating efficiency by expanding capability framework and go-to-market strategy through revamped on-boarding process increasing front line sales calls per day to 18 from 12

Group Director, On-Premise Sales, 2008-2011 (Charlotte, NC)

Successfully led East Region sales and marketing team responsible for Foodservice and On-Premise commercial strategy, sales plans, and implementation with Coca-Cola Franchise Bottlers. Drove innovation and new go to market strategies to increase local market Foodservice and On-Premise new business and brand expansion.

Successfully led development of start-up organization hiring, training, and coaching eight franchisee sales managers

Awarded top performing business unit in North America, delivering $150 million from $130 million by advancing customer leadership, accelerating non-carb brand and category expansion, and winning new business

Director of Sales, 2005-2008, (Charlotte, NC)

Accelerated East Region US Foodservice business leading capability development of direct sales managers. Grew and maintained region and local customer accounts through strategic selling, brand expansion, new products, and customized incentives. Negotiated new business and competitive customer acquisitions. Led team and individual people development across five business systems including entry level to senior account manager positions.

Recognized as top-performing business unit in East Region delivering $100 million from $85 million by winning new business and growing existing base through integration of incidence-based marketing initiatives

ADDITIONAL EXPERIENCE

The Coca-Cola Company

Director, Business Development, The McDonald’s Division, 2003-2005 (Indianapolis, IN)

Foodservice Development Manager, 2000-2002 (Charlotte, NC)

Market Development Manager, 1997-2000 (Charlotte, NC)

PFIZER (Warner Lambert Company),

National Account Manager, 1995-1997 (Charlotte, NC)

EDUCATION

CONCORD UNIVERSITY, Athens, West Virginia

BS, Business Administration, Management

GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY, Atlanta, Georgia

Sales and Marketing Development

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