Cantor, */*

Stacy Feldman Cantor

Chevy Chase, MD w linkedin/stacyfeldmancantor w addwd8@r.postjobfree.com w(914) 714- 8554 SUMMARY

Dedicated and creative Communications professional with over 15 years of experience in account management, branding, marketing, and public relations for advertising and marketing agencies. Proven success with customer satisfaction and driving results on schedule and budget. Expertise in managing cross-media campaigns including digital, social and print.

• Cultivate strong relationships

• Campaign liaison for client and

creative team

• Adjust quickly to multiple demands

and changing priorities

• Event planning and production

• Manage highly visible national

accounts

• Manage content for intranet and

social media

• Problem solve

• Budget multi-million dollar

accounts

• Website development and

maintenance

EXPERIENCE

Marriott International Bethesda, MD

Account Manager, Creative & Content Marketing January, 2015 – Present

● Account lead for Sheraton and Mobile App while supporting Marriott Hotels

● Supervised video and photo shoots (architectural and lifestyle) for HSMAI award winning content

● Directed marketing and on-property activations for TownePlace Suites, AC Hotels, Marriott Executive Apartments and the Operations team for the Meeting Services App and Marriott Mobile App

● Managed creative materials supporting the Weber-Steven grill and TownePlace Suites partnership activation on property and facilitated inventory management

● Collaborate cross-functionally daily with internal team; marketing, brand management and operations departments; outside agencies; General Managers of properties and vendors to achieve client’s marketing and communications objectives through effective strategy and creative services

● Orchestrate the integration of brand voice throughout all channels, such as: on-property collateral, internal channels, You Tube, social media, digital, e-commerce, sales and marketing support, operations and brand management

● Spearheaded deployment of marketing materials covering 100 touch points in one year

● Presented HQ Leadership how to optimize Corporate Social Responsibility communications via HR’s Talent Network Teams with various disciplines at HQ

Happy Family Washington, DC

Regional Manager, Northeast May 2014 – December, 2014 Brand Ambassador/ Local Social Media Expert April 2012 – May 2014 Oversaw local marketing specialists in the region for a premier national brand of organic food.

● Conducted research to identify and represent the brand at local community events and large consumer shows

● Published in local and national media

● Networked and cultivated relationships with local businesses and parents’ associations to increase brand awareness and promote healthy nutrition through leading nutrition presentations, distributing literature, and sampling products

● Strategized using online communications and marketing tactics to reach target market including e-mail announcements, online parents’ groups, social media, publications in family periodicals and online product reviews AGENCY EXPERIENCE New York, LA, DC

Saatchi & Saatchi, Arnold Worldwide, JWT West, TBWA\Chiat\Day, Euro RSCG Messner Vetere Berger McNamee Schmetterer Partners SQN Communications Design

Account Supervisor/Account Manager

Accounts: Choice International Hotels, Toyota.com Motor Sports, Symantec US Global Enterprise, Children’s Hospital LA, Pfizer, Johnson & Johnson, Volvo Cars of North America, Coppertone/Ban de Soleil, and Peroni

• Organized execution of Print/TV/Radio/Web ad production /direct response campaigns and websites for multiple accounts and markets at once

• Led cohesive branding efforts for clients ranging from naming and logo development to establishing brand identity standards

• Advised clients through multi-phase project planning and production including developing scope, briefs, creative Cantor, 2/2

presentation and quality control for deliverables

• Established new Account Management department procedures to streamline process and improve efficiency

• Worked directly with television networks on a product placement to ensure and regulate proper messaging and imagery

• Created and implemented campaign strategies including elevators, product placement and web ads by working closely with Strategic Planners

• Steered creative rotation and trafficking of all national Print/TV/Radio/Web ads to target audience

• Supervised three Account Executives in the development and presentation of creative briefs and media rotations

• Orchestrated pharmaceutical ad review process to ensure all work is compliant with regulatory, medical, and legal guidelines

• Drove creative development including photo shoot, production, and execution of new print and TV campaign

• Conducted extensive qualitative and quantitative research including Insight Mining, Naming Research to bring to market

• Collaborated on new product launches with message testing and a segmentation study

• Initiated corporate graphic identity guidelines to establish and maintain consistency for branding and communications

• Formed guerilla marketing tactics, derived from research and consumer insights, on new business pitch for Peroni beer

• Maintained awareness and distribution of competitive insights and upcoming work to client and global account team via portal sites, integrated tactical work with Brand, Interactive, Global and Direct advertising departments

• Established a “Creative Forum” meeting as a means for agency and retailers to provide creative feedback EDUCATION

University of Wisconsin, Madison, WI

Bachelor of Arts degree, Communicative Arts

American Institute for Foreign Study, London, UK

COMPUTER SKILLS

MS office, Google Docs, Constant Contact, WordPress, Advantage, Access, Adobe Pro, Razors Edge

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