Page * of *

Travis Brasseur, MBA

952-***-****

addpxx@r.postjobfree.com

Proven Foodservice Sales Leader

PROFESSIONAL EXPERIENCE

Council Member, Consultant, Gerson Lehrman Group, Minneapolis, MN, 2018 - Present Foodservice Knowledge and Skill Areas

Business and Financial Acumen Sales Execution Decreasing Sales Cycles

Local Markets and National

Account Structures

Solution Selling Distribution

Broker and Direct Sales Models Prioritizing & Simplifying Channels People Management

Trade Strategy and Management Contract Activation Negotiation/Contracts Director, North American Sales - Whitehall Specialties, Inc. (Cheese Manufacturer), Minneapolis, MN, 2017 – 2018

Reported to the CEO, managing all sales and customer service for $290MM Whitehall Specialties’ Cheese business in U.S. & Canada.

Developed fiscal year and long-range objectives, strategies, and plans to achieve private equity return on investment to support Private Equity sale of the company.

Reported business results to board of directors on a quarterly basis. Held budgeting, forecasting, and overall P&L accountabilities growing top line 10% and $11MM EBITDA through sales growth, SKU rationalization, price optimization while formalizing all terms of sale.

Structured sales team, customer service, and broker network selling into all foodservice channels, retail, and industrial to align with business strategies and targeted results. General Mills/Pillsbury Bakeries and Foodservice, Inc., 1996 – 2017 Restaurant Sales & Business Development Leader, Minneapolis, MN, 2013 – 2017

Owned P&L, managed team accountable for sales, strategy development, and execution in General Mills’ $500MM Restaurant, Grocery Foodservice, and Industrial segments.

Developed sales, trade, and communication plans for field sales, brokers, and customers exceeding volume and profit goals each year.

Implemented $30MM trade structure to ensure maximum growth and return. Collaborated cross functionally with organization to create and bring objectives, strategies, plans, and metrics to life.

Led sales team accountable for national restaurant accounts including Cinnabon, Burger King, Chick-fil-A, Hardee’s/Carl’s Jr., and Dunkin Donuts.

Led Strategic Customer Business planning process to ensure internal and external resource alignment, clarity of strategies, tactics, and KPIs to maximize profit delivering $125MM each year. Page 2 of 2

Travis Brasseur, MBA

952-***-****

addpxx@r.postjobfree.com

Convenience Store Sales Leader, Minneapolis, MN, 2010 – 2013

Accountable for growth in foodservice within the $275MM C-Store business.

Managed direct selling team delivering category insights to Aramark and Compass enabling the best placement and execution within college retail operations.

Partnered with retail C-Store chains such as 7-11, Holiday, Quick Trip, and Casey’s as well as all major C-Store distributors to develop strategies, insights, and products to expand foodservice offerings delivering over $100MM in profit.

Developed a commissary strategy and implemented a team to support growth and reach across traditional foodservice venues, C-Stores, and groceries within the $2B away from home General Mills’ business. Director, Foodservice Sales, Minneapolis, MN, 2005 – 2010

General responsibilities included leading a team of 25 internal resources to develop and execute sales strategies and plans for $1.2B foodservice, natural, and organic business.

Team accountabilities included business planning, promotion and program execution, overall sales communication, analytics, gap management, product introductions and discontinuations, training, and industry events.

Led national change from broker to direct sales representation. Developed processes, systems, protocol, and infrastructure to support direct sales organization partnering with other sales and cross functional leaders.

Organized and led an HQ bases sales team to manage, grow and expand reach to tier two foodservice distributors nationally not being called on directly by the field sales team delivering $48MM in sales and $18MM in profit. Drove results from a -2% decline to 5%, 6%, and 7% growth the following 3 years for the overall Foodservice Business.

Launched CRM and CTM (Customer Trade Management) systems for all Away From Home channels customizing inputs, reporting, KPIs, training, and forecasting to maximize value, effectiveness, and efficiency. Senior Region Sales Manager, Foodservice, Minneapolis, MN, 2005

Conducted a pilot converting from a broker managed foodservice business to a direct sales force. Hired, trained and managed foodservice sales representatives responsible for distributor and operator accountabilities.

Conducted market analysis to ensure significant ROI on direct market coverage. Also grew existing foodservice business within

$50MM Market with both direct sales and brokers while conducting pilot. Exceeded all sales targets delivering $17.5MM in profit.

Senior National Account Manager, Commercial Restaurant Channel, Minneapolis, MN, 2003 – 2005

Managed $90MM in National Restaurant Account business. Accountable for both fiscal and long-term plans of core business segment and provided cross functional leadership within General Mills exceeding divisional growth objectives.

Supervised account managers for key customers such as Dunkin Donuts, Wendy’s, and Tim Horton’s. Called directly on Dunkin Donuts securing national distribution of all major donut mixes by providing product solutions and supply chain efficiencies delivering $18MM in profit and 15% growth each year. Other General Mills/Pillsbury Roles

National Sales Manager, Foodservice, Mississauga, Ontario Canada, 2001 – 2003 Technical Sales Manager, Industrial Baking Segment, Columbus, OH, 1996 – 2001 Education

Ohio University, Athens, OH

Master of Business Administration

Purdue University, West Lafayette, IN

B.S. in Food and Nutrition Science

Contact this candidate