DEEPAK BAHL

*/**, *** *****, *** Rajinder Nagar, New Delhi

+919********* (Cell) 011******** (Residence) addlza@r.postjobfree.com

Senior Executive Marketing & business Operations, successful at establishing the vision and strategies necessary to grow a startup venture. Expert at creating/capitalizing on Distribution, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships with established companies. Excel at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains. A team builder with strong P&L and general management skills.

CAREER OBJECTIVE: I wish to be associated in a leadership position with modern, progressive, professional organization with good ethical values & sound business objectives.

PROFESSIONAL EXPERIENCE

At Present working as Director Sales with a Government Licensee, Manufacturing and Bottling Packaged water, JAL brand. Setting up Distribution and Sales Network for the Company.

Independent Marketing Consultant April 04-Aug 13

•Working as independent Marketing Consultant since July 2004 and worked on different projects as consultant and Advisor.

•First Project as consultant was with an Advertisement agency, ARMS ADVERTISING and Event Promotion Agency, INTERACTIVE PROMOTIONS (P) Ltd in July 2004.

•Took up project with an Apparel Manufacturing and Retail Company based in Punjab in menswearApparells - Blue Monte

•Marketing Consultant in a Firm manufacturing and marketing western wear women garment range under ARTISAN Label.

Marketing advisor to a Food Manufacturing and Marketing company based at Ludhiana – Lee Bee Products.

In March 2009 took up a project with a Mineral water company for Reorganizing their Sales and Marketing Set up in Delhi / NCR

• Developed a Shirt brand for an export company in their Domestic Market – April2010.Launched the product in India Market through marketing agent network.

•Took up this Retail Project in September 2010 for Luck now based start up company. I worked as Consultant for this company – Organized supply chain set up in Clothing and Shoes. Created a Label “PLAYMAKER” and developed Product line for the Retail business. Finished this project in March 2012.

RSH Distribution India (P) Ltd. 2001-04

GM-Sales & Marketing

•Launched Caterpillar, Merrell, Umbro, New Balance, Dunlop- leather & sports footwear & accessories in India market.

•Developed Dunlop’s sports footwear range.

•Managing the Backend of Sports lifestyle Company – Merchandising & Sourcing of Apparel and Footwear was one of my Major Responsibility. Range development, Pricing, import of licensed brand, warehousing, wholesale & Retail distribution of all in house brands. My Marketing Team consisted of a Brand & Merchandising Manager.

•Brand development, Advertising Campaign & Sales Promotion campaigns were my responsibility. My Sales team was responsible for achieving Sales Target for Wholesales business and achievement of Annual business plan was my direct responsibility. My team was responsible for Preparing & Managing budget for Performance of in house brands.

MIRZA International Ltd. 1996-2001

GM-Marketing

•Launched & developed Footwear Range of Oakridge footwear brand for Men. Launched the Marketing campaign of this brand through EVEREST ADVERTISING by repositioning the Dress Shoe Market. We Sold 30,000 pairs in first Year.

•After Successful launch of Oakridge started planning for large scale launch of Casual shoes in Domestic Market. Six Month Planning resulted in rolling out a successful formal launch of another label from MTIL.

•Company Launched RED TAPE in Year 1998 backed by a crore rupee ad campaign executed by MUDRA COMMUNICATIONS.SOLD 150,000 PAIRS IN LAUNCH YEAR.

•Ad film with a tagline - RED TAPE - Not for everyone clubbed with excellent Media Plan - Only MTV FOR ELECTRONIC & TOI ONLY FOR PRINT were the strategic decision in making it as No 1 brand in Fashion Wear Market where other Strong international brand,LEE COOPER was also present.

•A successful PR Campaign was launched - in all Top Discos of Delhi.

•Company achieved highest realization/per pair in the domestic market AND Won an award for this achievement from CLE.

•I started domestic marketing operation of MIRZA group in year 1996. Built up a strong team consisting of sales manager, ASM, marketing executives and competent backend team consisting of Finance Manager, warehouse in charge & EDP manager.

WASAN Exports (P)Ltd. 1993-96

GM-Sales & Marketing

•Developed & executed a marketing plan for this 100% EOU Company.

•Launched Fieldstone & Carlo Romano footwear brands in India market.

•Achieved >25% Annual growth for the domestic business.

•Distributed Shoes through strong National Network of 16 Distributors, ad campaign was executed by RK SWAMY/BBDO.

•WASAN shoes was launched through a corporate campaign consisting of half page advert in HT & TOI. 5000 banners were placed on all main roads of Delhi overnight.

•All sales & marketing operations were managed & executed by GM Marketing & Sales office at Bhikaji Cama place.

AMRIT AGRO Industries Ltd. 1990-93

Regional Sales Manager

•Launched & established Sales operation of “Uncle Chips” in Mumbai, Nagpur, Pune, Goa, Bangaluru, Hyderabad & Kolkata.

•Started branch through c&f Operation in Calcutta & North East region.

DABUR India Ltd. 1986-90

Area Manager

•Reorganized terror affected Punjab operations & achieved >50% sales growth in 1986.

•Launched “Hajmola” candy & “Sharbat-e-azam” in Punjab, Haryana, H.P, J &K.

TOSHIBA ANAND Batteries Ltd. 1980-86

Sales Executive

•Launch of miniature “Button Cell” in Delhi Market.

•Appointment of preferred dealer network for sales of Button cells.

Date of Birth – 20-10-1958

EDUCATIONAL QUALIFICATIONS

2004-05

One year PG Program on development of Strategic Skills, IIM Kolkata

1985-86

PG Diploma, Faculty of Management Studies, Delhi University

1980-83

LLB, Law Campus, Delhi University

1978-80

M.sc Organic Chemistry, Delhi University

1975-78

B.Sc (Hons) Chemistry, Delhi University

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