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E x p e r i e n c e

Digital Marketing Manager

Globe Moving – Bangalore (Aug 2018 – Aug 2019)

• Heading a team of marketing professionals ensuring daily, monthly & quarterly marketing strategies & targets are achieved.

• Chart out Digital Marketing Road Map to ensure KPI’s are well- addressed and planned strategies are achieved as per schedule.

• Participated in recruitment. Significantly contributed to team building.

• Strategizing Digital Platform engagements with a focus on Branding & Lead Generation thereby enhancing Digital Presence.

• Manage all digital marketing channels and social media accounts for Company's B2B and B2C businesses thereby increasing likes & followers and engaging visitors.

• Planning & executing monthly social media calendar. Balancing promotional posts with the ones that educate, inform, entertain and engage customers.

• 87.84% increase in website visitors through paid ads and effective SEO practices. Substantially improved website Domain & Page authority.

• Improved Alexa Website Global Rank from 2,644,565 to 7,75,943 & rank in India from 1,69,216 to 80,815.

A B O U T M E

Certified Digital Marketing Strategist with

an overall 15 years of work experience that

involves 7 years of relevant experience in

the Internet Marketing space.

With experience & expertise required to

handle end-to-end marketing strategies, I

help businesses connect with the right

digital audience via organic and paid

channels. I have worked with diverse

industries (FMCG, fashion, travel & logistics,

GIS, hospitality, construction, e-commerce

& real estate). I specialize in enhancing

brand awareness, CPA, CPL, market study &

research that contributes to customer

acquisition resulting in maximized

conversions & (ROI).

S K I L L S

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Web Analytics

Email Marketing & Automation

Content Marketing

Brand Building

Customer / Client Acquisition

ORM (Online Reputation Management)

Team Management

Exceptional Customer Service Skills

MS-Office

809-***-**** https://www.linkedin.com/in/arun addlnv@r.postjobfree.com ARUN KUMAR

DIGITAL MARKETING MANAGER

Freelancer – Digital Marketing & Social Media

Bangalore (Sep 2019 – To Present)

• Set-up and optimization of Social Media Business pages. Ideation & execution of posts that enhances branding and engages page visitors.

• Optimization of On/Off page SEO for organic traffic.

• Email Marketing Automation & ORM.

• Lead Generation through Google & Face Book Ads.

Free Lancer Digital Marketing

Bangalore (Nov 2017 – Jul 2018)

• Worked from home as I had to take care of my unwell father. Hence a full time role was not a feasible option at that time. Handled clients from Delhi, Mumbai Hyderabad and Bangalore. Helped them with lead generation projects, brand awareness, SEO & SEM & ORM.

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• Implementation & troubleshooting Google tags such as Analytics, Remarketing, Conversions, Event & Destination Tracking codes.

• Campaign planning, budget management & bidding, performance review and optimization of paid ads.

• Optimizing campaigns at different intervals & levels to analyse the delivery of objectives as per expectation.

• Creating and managing & Analytics dashboards.

• Extensive Keyword analysis & optimization using tools such as Google Keyword Planner, SEMrush, Ubersuggest, etc.

• Collaborate with internal teams and help create landing pages.

• Worked with internal teams on A/B and Mulitvariate testing using Optimizely, Crazy Egg etc.

• Check for page speed load performance on Google Page speed insight and accordingly optimize the required settings to ensure fast loading speed.

• Well versed with GTMetrix tool for diagnosing slow page load issues and fix the issue accordingly. Familiar with Screaming Frog SEO Spider tool and crawler software.

• Helped develop title tag, description of meta tags, inclusion of keywords in the headline tags and add relevant links to site.

• Improved organic search results by increasing the conversion rate to 2.70% for search and 0.89% for display network click through rate.

• Building quality backlinks, outbound and inbound for ranking purposes.

A C A D E M I C

B.Com

Higher Diploma In Software Engineering–Aptech

P.U.C – (HECA)

S.S.L.C – Seventh day Adventist High School

Digital Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Google Search Advertising

Display Advertising

Advanced Google Analytics

Implementation Consultant - Google

Regalix IndiaPvt. Ltd. – Bangalore (Jan 2017 – Oct 2017) C E R T I F I C A T I O N S

T O O L S

Google Ads

Google Analytics

Google Search Console

Google Trends

Google Page Speed Insights

Google Tag Manager & Tag Assistant

Keyword Planner

Screaming Frog

Similarweb

Woorank

Seoptimer

Ahrefs

SEMrush

MozTools

Yoast SEO

GT Metrix

Buzzsumo

Ubersuggest

Mailchimp

Powtoon

Animoto

Pingomatic

Hootsuite

Canva

• Managed & Optimized Google & Facebook Campaigns. Generated quality leads and conversions for various online GIS campaigns.

• Performed keyword analysis and biding strategies, administered multiple channels and conducted extensive keyword research.

• Researching and connecting with authoritative GIS prospects on Linkedin and with the help of other Mapping & UAV related company websites and blogs.

• Cold/Warm calling interested & potential prospects in US, UK, Germany and other European countries and educating them about the services offered at Birdview Mapping. Highlight the value of the company in terms of GIS & Drone services.

• Generate new demand in the market by reaching out to Mapping Services related companies and agencies. Develop and manage partners/channels.

• Helped increase website visitors and drove growth resulting in monthly traffic.

• Carried out effective email campaigns for brand awareness campaigns, welcome email, promotional, subscription, seasonal, newsletter sign-up.

Digital Marketing Manager / BDM

Birdview Mapping – Bangalore (Apr 2013 – Dec 2016)

• Achieved conversions and consistent revenue generated reaching over INR 18,50,000 for a certain training program campaign in the middle east. Facebook campaigns on UAV Drones and flying certification generated INR 12,83,000. This involved paid ads, SEO and email marketing techniques.

• Worked on several Facebook campaigns for boosting website traffic, brand awareness, engagement and lead generation purposes and have achieved desired results. Owner / Self Run Business

Karavali Flavors& Catering – Bangalore (Mar 2010 – Mar 2013) Ventured into a self-run business & established a restaurant. Actively promoted the business. Handled the management and staff including recruitment, menu planning and procurement. Technical Advisor

24/7 Customer Pvt. Ltd., – Bangalore (Apr 2008 – Feb 2010) Embassy Golf Link, Bangalore from 21st

of April 2008 to 11th

February 2010.

Joined as Customer Care Executive for the process EchoStar representing Dish Network, the leading satellite T.V services in the United States. Job description involved, suggesting & telecasting of specific T.V channels and packages to customers. Accepting online payments through credit cards. Registering customer complaints & transferring calls to specific departments for resolutions. Up selling of HD set-up boxes, receivers & satellite dishes.

I was later promoted as an Advisor-Tech Support for the process named Plaxo. Plaxo basically is a contact management tool over the internet and a smart address book that automatically keeps the contacts up-to-date and in sync across the web, Outlook, Mac, Email Clients and iPhone. Involved in technically troubleshooting the applications and features available on the Plaxo website like calendars, eCards & the de-duper tool. Secretary Coordinator

Kuwait National Petroleum Co. (Kuwait) (May 2002 – Mar 2008) Worked as Secretary Coordinator for the chief of A/C maintenance in Kuwait National Petroleum Co. Prepared, managed and organized meetings, conferences & travel arrangements. Prepared & coordinated various types of paper works relating to faxes, memos, transmittals, time reports, invoices, drafts, inventory, minutes of meeting, corresponding letters & documents. Handled incoming / outgoing & transferring of calls to the respective departments.

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