SUDHIR BALACHANDRAN

Email: addlg1@r.postjobfree.com

Mobile.. +260-*********

JOB OBJECTIVE: Seeking senior level assignments in HR/Sales & Marketing/Business

Development in a growth-oriented organisation of repute, in or outside INDIA.

SUMMARY OF SKILLS AND EXPERIENCE

30 years experience in Sales & Marketing/ Business Development/ Channel Management/

Product Promotion.

Dealt in managing the entire territorial operations encompassing sales, channel management,

sales planning, product launch, and customer relations. Hold the distinction of escalating sales

turnover by 200% at the current organisation.

Received numerous promotions/awards for exhibiting outstanding performance across the

entire career span.

Skilful in devising steps for securing the distribution network leading to sales intensification.

Adept in organising and co-ordinating new product launches and market expansions.

An excellent communicator with the ability of guiding & motivating sales teams in enhancing

their contribution degree.

ORGANISATIONAL EXPERIENCE

Career Path

Since March 2019, with M/s Superdoll Zambia Ltd. The role involves handling sales of New

tires, Retreading, Spare parts Batteries, Forklifts etc. (Increased the sales by 200 % in last 10

months with new & existing customers and getting new business contracts )

Prior to this assignment was with M/s Saud Bahwan Automobiles, Muscat Oman Handling

sales of Tyres, Batteries & allied products ( Turnover in excess of US $ 4 billion, awarded the

best organization in 22 Arab countries, has an employee strength of over 10 thousand and are

giants in automotive sector) was working with the group from April 2010 to Feb 2019.

PROFILE IN SUPERDOLL :-

Designated as Head of Commercial & Marketing, heading marketing efforts for the group for

Zambia & Congo regions.

Dealing with major brands like Michelin & BF Goodrich along with other tire brands. Dealing with

spare parts, Varta batteries & new Heli forklifts. Developing contacts & relationship with large

base customers like mines for winning contracts for New tires & Retreaded tires.

PROFILE IN SBG

Designated as DSM- Sales, heading efforts as Profit Centre Head for Tire Division in Muscat Region, which

accounts to 40% of the Total Business Volume for the organization.

Responsible for meeting Volume and Gross margin targets. The role requires balancing the expectation of

Market Share Growth of principal with that of overall strategy of the Group

Responsible for managing big suppliers/stakeholders (Yokohama Tires, Continental tires, Goodyear Tires,

Westlake tires, ENOC Lubricants, Globatt Batteries)

Reporting to the Head of Department.

Significant achievements:

Increasing Market Share in Commercial Tires/ Batteries etc. in Zambia & Muscat region.

Identifying the need to play in the economy segment by initiating the introduction of Chinese truck range and

increasing the overall market share by 6%.

Was able to bag the prestigious order from Ministry of Defense by ensuring trials and proving performance of

Yokohama Tires.

Ensured Year on Year Top line and Bottom-line targets

Worked with M/s MRF LIMITED FROM 1992 TO 2010, LEFT MRF AS REGIONAL SALES

MANAGER WEST IN APRIL 2010

Sales Supervisor, Delhi, MRF TYRES

1992.1996

Technical Service Engineer, Coimbatore, MRF TYRES

1996.1998

Managed operations for Erode, Salem, and Madurai.

1998-2000 Sales Executive, Pune, MRF TYRES

Handled operations for entire Pune & Vidarbha regions.

2000-2003 Assistant District Manager, Rajkot, MRF TYRES

2003-2004 District Manager, Ahmadabad, MRF TYRES

Currently managing operations for entire Gujarat (Handling 3 depots).

2004 - 2007 District Manager, Mumbai, MRF TYRES

Managing operations for Maharashtra & Goa. handling 6 depots

2007 - 2010 April Regional Sales Manager, West, MRF TYRES

Handling West Zone Operations.

SIGNIFICANT ACHIEVEMENTS:

Instrumental in strengthening dealer network, customer relations thereby resulting in increased sales by

200%.

Received promotion in every two years on account of exemplary performance.

Successfully devised cost cutting measures at the regional level which resulted in

enhancement of profitability.

Was an active member in the team for the launch of Nylogrip scooter tyres of MRF, Brand

Zigma for passenger radials of MRF and various truck tyres in different parts of the country

Handled key institutional clients such as ACC Cements, Madras Cements etc. and other

major construction & cement companies of India.

Recipient of the Technical Service Award while working as a service engineer for the

company. Participated in the rallies conducted by MRF, the recent one being MRF

Motocross Rally at Baroda in the month of December 2003 for which appreciation award

was given.

Last 2 years resulted in high turnover and profit margins increased to new heights

From Jan89 to Jun92 with Eureka Forbes, Delhi, last designated as Group Leader

Joined as Sales Representative and rose to the position of Group Leader (Delhi) and then

transferred to Faridabad.

Significant Accomplishments

Recipient of the prestigious award of Silver Circle Club for 1990, 1991 & 1992. Recognised as

one of the best salesmen in accomplishing targets for Vacuum Cleaner Division of Eureka

Forbes.

Instrumental in launching Euro clean 200 and Euro clean 300 models of vacuum cleaners in

Delhi.

Has been recognised as one among the top salesman for selling vacuum cleaner in Delhi

month after month.

DOMAIN SKILL SET/ EXPERTISE IN:

Category Management:

1.

Develop ideas and schemes for promotion across different regions.

New Product development, understanding customer requirement and coordinating

between sales team and manufacturing team

Formulating working capital and Inventory planning

Determine pricing strategy

Business Development /Sales/Operations

2.

Drive sales to achieve goals, execute strategies to generate revenue and enhance

business volume.

Conduct competitor analysis by updating market knowledge and achieving market

share objectives.

Initiate business development programs in up country/rural markets.

Monitoring and reviewing sales /collection /stock.

Achieving both Top line and Bottom line budgets.

Team Management

3.

Evaluating Team performance/Training needs

Designing and implementing sales incentive programs.

Reviewing staff productivity.

Channel/Distribution Management

4.

Identify and develop channel partners in various markets; appoint new partners in

unrepresented markets; Strategize and implement/monitor schemes.

Manage distribution thru warehouse.

Supplier/Stakeholder Management

5.

Developing business plan and implementing decision.

Managing conflicts/Interests.

Ensuring support for sell in and sell out.

Ensuring positive and open communication.

TRAINING PROGRAMMES ATTENDED

Attended Management & Technical Development Programmes conducted by MRF ltd.

Attended various management development programmes sponsored by MRF

Attended various programmes in Oman and programmes sponsored by Goodyear.

ACADEMIC CREDENTIALS

B. Com (H) from Delhi University in 1988.

MBA (MARKETING) from National Institute of Business Management Chennai.

DATE OF BIRTH: 12th July, 1967.

REFERENCES: Excellent references will be provided on request.

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