ASWATHY SURESH

Toronto, ON L*R *G* +1-437-***-**** addlfs@r.postjobfree.com

linkedin.com/in/aswathysureshvb/

SUMMARY

Content Writer with a flair for injecting a touch of humour into unique, compelling copy. Experience in Editing, WordPress, and SEO and well-versed in long-form and short-form of writing. Demonstrated success in enhancing customer engagement and client visibility through social media and online content. I believe that the precise combination of strategy and creativity can drive opportunity and success. EXPERTISE

• SEO & Inbound Marketing

• Content Marketing

• Social Media Content

• Promotional marketing and advertising

• Blogging- WordPress, Canva, Photoshop

• MS-Office

PROFESSIONAL EXPERIENCE

Digital Marketing Associate

Feathersoft Info Private Solutions

• Ensured completion of Website Redesign (content) within a month for Feathersoft Info Solutions, earlier than expected

• Developed SEO optimized landing pages, pillar content (Resource pillar page and 10X content pillar page), and lead nurturing material for SaaS and Fintech company

• Designed and analyzed email promotions (Mass e-mail marketing providers: SendInblue, YAMM, InsideView) for SaaS client Loyale, in the USA, delivering a successful lead nurturing campaign

• Planned, implemented, and maintained successful SEO strategies, digital campaigns, and web strategy aligned with Inbound Marketing KPIs

• Designed and managed communication layout for presentations, event support materials, research papers, banners, and brochures

• Presented recommendations to Director of Marketing and Communications regarding the website content redesign and database for email marketing

Freelance Writer

Upwork

• Worked on projects from the US and UK on a heterogeneous array of topics like Healthcare, Beauty, Automobile, Product Reviews Science & Tech, Architecture etc.

• Advanced email and online communication (Zoom, Slack, Teams) for project and assignment discussions

• Experience with Blogger, Google Analytics and HubSpot Copywriter

Happy Marketer

• Created quirky, crisp social media copies for clients like Kimberly Clark, The Coffee Bean and Tea Leaf, Innisfree, and Old Town White Coffee

• Organized a system for monthly and fortnightly media calendar planning, helping the whole team slash down time spent on group meetings

• Brainstormed visual ideas and conversion content, aligned with the client's brand image

• Increased public engagement on Instagram posts of the client by 12%

• 25% increase in organic Instagram engagement for our client Old Town White Coffee with 7 Instagram posts and Facebook carousel post

• Produced and presented proposals to clients like Innisfree and Singapore Mass Rapid Transit outlining various copy strategies which proved successful in improving brand image on Facebook and Instagram

• Created unique content for target demographics in the Retail, Consumer goods and Food & Beverages Industry

Sub-Editor

CureJoy Inc

• Compiled fragments of health advice from reputed doctors around the globe into full-length articles, published for “CureJoy Editorial”

• Edited health and wellness articles provided by subject matter experts, which included doctors from the USA

• Proofread articles and digital assets for planned page layout, adding SEO rich content and enhancing readability

• Increased page ranking and readability by applying requisite SEO, WordPress, and Photoshop skills

• Reviewed each piece of content, ensuring it adheres to the website’s style and tone guidelines.

• Pitched 5 editorial articles weekly, storyboarded plans, and delegated articles to the Content Team

• Collaborated in weekly site analysis and daily content reach tracking procedures with Google Analytics Business Development Executive

Dumadu Games

• Worked with multiple teams to rope in clients like Baidu for launching the company's games

• Negotiated with top-rated gaming companies in India, in collaboration with Microsoft, to host the firm's first-ever Video Game Fest

• Planned strategic brand-building events to expand product portfolio across the national market

• Led the content team to create game descriptions and focus on SEO for Google and iTunes

• Prepared proposals, negotiated contracts, and connected with clients to drive consistent sales

• Implemented strategies to develop and expand existing customer base

• Developed impactful marketing literature and posters to be displayed at promotional events EDUCATION AND PROFESSIONAL DEVELOPMENT

MBA: Marketing- Rajagiri Centre For Business Studies May 2013 Marketing (Major) Finance (Minor) BBA: Business Administration- Rajagiri College of Management & Applied Sciences May 2010 CERTIFICATIONS

• The Fundamentals of Digital Marketing, Google

• Google Analytics for Beginners, Google

• Inbound Marketing, HubSpot

• Social Media Certification, HubSpot

Contact this candidate