Branden Stanley

Fort Lauderdale, FL • linkedin.com/in/brandenstanley1/

addla6@r.postjobfree.com • 805-***-****

SEM Director

Marketing & Business Initiatives / Branding & Positioning / Lead Generation / Profit Optimization

Growth Strategies / P & L Management / Digital Marketing

Search Engine Marketing executive with extensive experience leading marketing and innovation strategy, campaign development, customer/market segmentation, and relationship building to achieve organizational objectives. Stellar record of Internet Advertising, running A/B tests to optimize landing pages, tracking website analytics, allocating resources for online marketing, advising content creation, updating website architecture, and researching keywords.

Remarkable efficiency in managing diverse range of marketing operations including, Search Engine Marketing (SEM), Pay Per Click (PPC), Paid Search and Search Engine Optimization (SEO). Solid experience identifying new markets, building brand awareness, and successfully launching innovative products. Strategist, proficient in devising and executing strong communications and marketing plans, measurably boosting product development and marketing, cost control/reduction, budget administration, client acquisition/retention, and partner/brand/promotions marketing.

Areas of Expertise:

Strategic Planning & Implementation

Budget & Sales Administration

Digital & Product Marketing

Demand Generation & Lead Nurturing

Campaign Execution & Optimization

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Market Segmentation & Identification

Team Building & Leadership

Professional Experience

Bel USA – Miami, FL

Director of Online Acquisition (2016 to Present)

Bel USA is a leading promotional products company that owns Discount Mugs, Branders and Bel Promo.

Streamlined hundreds of Search, Shopping & ReMarketing campaigns on Google, Bing, Yahoo and Criteo by employing strategic marketing plans. Enhanced campaigns and streamlined marketing operation by updating company from manual bidding to utilize Marin, Kenshoo and Google programmatic bidding platforms.

Selected Contributions:

When joining Bel USA in 2016, Branders was losing ~$100k month from Paid Search campaigns, and within 3 months of campaign optimization, Branders was generating $100k/month profit.

Increased Product Listing Ads (PLA) revenue by 235% from 2017 to 2020.

Enhanced mobile device revenue attribution, and increased mobile revenue by 24% by deploying revenue tracking system that enables bidding platforms to attribute phone call revenue back to the keyword.

Practice Made Perfect Marketing Group – West Palm Beach, FL

Director of Paid Search (2014 to 2016)

PMP Marketing Group is an advertising agency focusing on legal industry and specializes in PPC, SEO, TV, and Radio Advertising.

Administered and established law firm clients PPC campaigns on Google Ads & Bing Ads platforms to optimize brand identity and awareness. Monitored and maintained inbound phone calls by utilizing Marin Software PPC management platform and Mongoose Metrics, while focusing on improving procedural efficiency and effectiveness. Developed and improved SEM campaigns, while establishing monthly performance reports to send to clients. Conducted monthly conference calls with clients to review marketing performance and make recommendations to clients’ to expand campaigns’ and evaluate overall performance.

Selected Contributions:

Grew total SEM clients by 55% and increased client spend by 275% in 2 years.

Reduced Cost per Lead by 45% in 2 years by developing and implementing strategic SEM plans.

JKR Advertising & Marketing – Orlando, FL

Internet Marketing Director (2012 to 2014)

JKR Advertising/Marketing is a leading national automotive advertising agency specializing in PPC, SEO, TV and Radio Advertising.

Managed dozens of automotive clients PPC campaigns on Google Ads & Bing Ads platforms to improve recognition and reach the right target audience. Streamlined SEM campaigns, while concurrently creating monthly performance reports to send to clients. Conducted monthly conference calls with clients to review marketing performance and make recommendations to clients’ to expand campaigns’ and evaluate overall performance.

Selected Contributions:

Achieved 40% lower Cost/Lead within 3 months of implementation by deploying Mongoose Metrics call tracking software and utilizing Marin Software PPC management platform.

Attained #1 SERP rank on Google for “Automotive Advertising” and “Automotive Advertising Agency”, while administering internal company SEO program and utilizing white hat on page optimization & content creation.

Asbestos & Mesothelioma Awareness Group (AMAG) – Orlando, Florida

SEM Manager (2011 to 2012)

AMAG is a group of internet marketing strategists who leverage multiple content & digital strategies producing several top ranked websites including www.asbestos.com, and www.drugwatch.com.

Administered and maintained a $2 MM annual PPC budget utilizing Google Ads and Bing Ads for search, display & remarketing campaigns, while focusing on cost reduction and control.

Selected Contributions:

Augmented spend by 20% by identifying new areas of expansion, and reduced Cost per lead by 20% from existing markets, resulting in 40% increase in leads within 3 months of joining AMAG.

Santa Barbara Marketing – Santa Barbara, California

SEM Consultant (2011 to 2017)

Santa Barbara Marketing is a Search Engine Marketing (SEM) company specializing in PPC Management.

Established strategic and tactical marketing plans for dozens of client accounts across multiple industries including Retail, eCommerce, Financial Services, Real Estate Services and Health & Nutrition. Collaborated with C-Suite, VP and Directors to target higher profit margin products and identify new growth opportunities. Worked with Sales Teams to improve marketing efforts and sales processes resulting in increased CVR, AOV and CRR.

Selected Contributions:

Optimized UX/UI design, conversion rates and AOV by constructing A/B & multivariant tests.

Enhanced revenue from paid performance channels and redistributed budget by analyzing different attribution models across all channels.

Streamlined dozens of client Google Ads & Bing Ads PPC accounts for Search, PLA and Display campaigns.

Increased bidding efficiency by reviewing Dimension’s data, including time of day, user location and device type.

Increased targeted keywords and negated low value search queries by analyzing search query data.

Additional Experience

Internet Marketing Manager Perfect Skin, Santa Monica, California Marketing Director National Sales Group, Santa Barbara, California Marketing Manager Internet Marketing Manager Vertrue – Bargain Network, Santa Barbara, California Account Manager Martin Worldwide, Westlake Village, California

Education and Credentials

B. A. Business Economics University of California Santa Barbara

Professional Development: Google Ads Certified Partner Bing Ads Professional Accreditation Moz Member Kenshoo Search Certified Marin Software Certified

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