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Social Media Digital Marketing

Location:
Citrus Heights, CA
Posted:
June 02, 2020

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Resume:

June ****

Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator & Supervisor Contact Information:

addkir@r.postjobfree.com

530-***-****

**** ********** **. Apt. #16

Citrus Heights, CA, 95621

Core Competencies & Application Usage

SEM Google Ads Google Ads Editor Media Buying & Planning Sponsored Search E-Mail Marketing & ESPs

(E.g. MailChimp, and Constant Contact) Mobile Marketing Platforms Display & App Banner Ads Google Web Designer Network advertising solutions for RTB E.g. Rubicon Project, MSN Direct, Google Display Ad Network, Ad Roll Media Strategy Development & Execution Radio Buying/Selling Google Ads (Formerly AdWords ) PPC/CPM for search and display Bing PPC Yahoo.co.JP PPC Atlas Google Analytics Optimizer l IVR Campaign – Call Tracking l Conversion Tracking/Engagement Tracking Ad Performance Reporting Conversion marketing strategies across CPA, RPC, EPC Analysis Sales Funnel Strategies Conversion/Analytics Google Tag Manager Google Analytics KPI Metric Analysis & Reporting API integration Enterprise search optimization CRM integration Working with Microsoft Certified Partners Digital Assets Development/Protection Documentation Wireframes Web Development & Management SEO Tools & Optimization (Screaming Frog, Web CEO, SpyFu, SEM Rush, Ahref’s, MOZ Pro, and miscellaneous site scraper and error help tools) Click -2- Call Marketing SEO ORM Blog and Core Site Content Strategies Microsoft Visual Studio Landing page development SaaS based content development Azure Active Server Pages (ASP) PHP My SQL SQL C# Java Script (Phone scripts,functions, flash) Adobe Creative Suite - Dreamweaver,Photoshop, Flash, Premier, Illustrator Google Webmaster /Search Console Off-Page SEO and PR YouTube Advertising Cision PR Bing Webmaster Tools Backlinking strategies

D.A. link strategies WordPress Microsoft Word Microsoft Excel Microsoft Power Point YouTube Professional Experience 2010 - Present

Upwork.com (2012 - Present) (Sacramento, CA - (Home/Office)) Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor Top Freelancer -

I have been on Upwork since before it was merged with Elance and oDesk, and maintain a ‘Top Freelancer’ status on the site. This is work that I have been doing out of my home/office since 2013.

● Directory Assistance Inc.(2020-Present)

Work on small business accounts

■ Optimization for SEM

■ Implementation for SEM

■ Reporting and optimization trends

● American Bead Corp (2019) (Freelance Location) (Upwork.com)

SEO Audits

● Collectors, Coins & Jewelry (2015 - 2018) (Upwork.com)

SEM/ SEO Management and Display

Buyer campaign optimization, improvement and on-going industry research across gold, silver miscellaneous rare metals, jewelry (especially rare watch types), and etc.

Built SaaS based landing pages using Unbounce, and optimized landing pages for quality score.

Collaborate with team members and sister companies for development

Week to week reporting for SEM ad expenses

● Pangea Rarities. - (2015 - 2018) (NJ)

Mange all PLA, and SEM Campaigns, in addition to landing pages and SEO listings. Merchandise product listing ads for sponsored search

● So Conceptual (2016-2017) (Upwork.com)

Develop search engine marketing strategies for PLA customers

SEM/ SEO Management and Display

■ SmartHub Store, Everything Tablet

● Daily Digital (September - October 2013)

Facebook PPC Manager

● Easy Redmine (August 2013)

SEM (Yahoo.co.jp site for locations in Japan, a

separate identity from Yahoo!)

HahaSmart (March 2018 - May 2020) (West Sacramento, CA) Digital Marketing Coordinator/Assistant

The company operates as an Engineering, Procurement and Construction asset to sell direct prices that Fortune Energy

(their parent company) offers to wholesale clients, in addition to their solar panel installation companies. I started as a Marketing Assistant for Fortune Energy, but became the general marketing coordinator for the HahaSmart brand and saw it from its conception from the beginning of many marketing initiatives. I recently became laid off due to COVID-19, and after the lockout have since been looking for a new full time job. My tasks included:

● Work on Photoshop and Google Web Designer for fulfillment of social media content assets, landing page assets, and banner ad assets.

Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor

● Work on guest post strategies for domain authority

● Developed landing pages using the front end developer platform managed by the CTO

● Implemented analytics solutions and oversaw Google Tag Manager changes and conversion funnels as site progressed.

● Utilize conversion traffic to make qualifiable changes to improve leads, reporting for SEM, SEO & SMM.

● Managed blogging instructions

● Competitive analysis and reporting

● Day to day management of SEM, SEO and functionality.

● Health audit for blog compliancy with content assistant to create high ranking site content. Health audits for SEO compliancy to the CTO for developer efficiency in SEO. Monitor blogger SEO errors for things like duplicate content, broken links, missing tags, bad H1s, etc.

● Monitor and create ad campaigns for display using Google Ads and Web Designer tools.

● Follow up on reports to the CEO of the company for ad expenses, inbound lead reports, and data that the sales department can cross-correlate for closed leads, which are at least 80% reliable in terms of becoming actual home solar panel system customers.

● Day to day reporting and analysis, weekly/monthly reports for ad expenses and SEO/SMM improvements

● Off page SEO, and backlinking

● Maintain Facebook, twitter, Instagram, Pinterest, etc.

● Google Tag Manager requirements for Google Analytics, and conversion marketing

● SEM management in Google Ads

● Coordinate conversion information to sales people, to get accurate insight on homeowners that became customers.

● Development of external social media, and traffic sources such as Facebook Groups, Quora, and Reddit. K-Tahoe (January 2016-2017) (South Lake Tahoe, CA - (Home/Office)) Freelance Radio Consultant/Sales Rep.

● Sales / Marketing - Local radio station clients (Tahoe, CA Basin) Sales / Marketing + Ad Copy

● Managing local clients for outdoor rentals creating online strategies; bike rentals, paddleboards, ski rental clients, etc., E:g. SUP Tahoe, Watta Bike, South Shore Bikes

● Ability to represent audio files in a :30 or :60 spot sounds like and what you need for production CoMark Advertising (2010 - 2015) (Advertising Agency, Freelance Income - (South Lake Tahoe, CA - (Home/Office)) Digital Marketing Manager

● Crowell, Weedon & Co. (2010 - 2015)(LA Based Client) Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor Crowell, Weedon & Co. was first merged and subsidized and later dissolved after it was acquired by D A Davidson companies as their Southern California wealth management division. Please read this article on the L.A. Times for more information here.

● Provided direct media buying for authoritative website companies like the WSJ, and MSN for display inventory CPM purchases as well as PPC, SEO, in addition to backend CRM solutions.

● Worked with three different Microsoft Certified Developer Partners for different phases of the CRM

● Assured compliance with converting leads over to the new company

● In addition to the digital media strategies with CoMark Advertising, Directed an accessible CRM for their landing pages which was accessible to their sales departments and heads of staff by location with user names/passwords to analyzing inbound data collected, and correlate valid leads for large investment prospects from non-credit worth clients through demographic analysis.

● System was built in C#, .ASP, using Visual Studio libraries and Microsoft SQL from 2009.

● Developed all creative assets in Photoshop, and Dreamweaver for HTML

● Coordinated all development changes

● Administratevely managed all servers, and pages.

● Created templates in Visual Studio after migrated previous standard HTML dreamweaver templates

● Created landing pages to compliment off-line radio strategies and retain off-line leads

● Provided month to month reporting on the in-bound calls, CRM form leads, as well as the process to charge the client based on ad expenses and agency commission. New Car Sell Off (2013 - 2014) - (Canada - (South Lake Tahoe, CA - (Home/Office)) SEM Manager - Freelance Income/Part Time

● SEM, developed and in-housed their SEM strategies to manage immediately.

● Analyzed day to day traffic from SEM, and managed new growth strategies by car make and model.

● Worked on Facebook ads

● Developed banner ad strategy for remarketing on facebook with Adroll

● Managed creative for social media ads with a designer.

● Helped client transition their customer strategies to their new ‘API’ platform for customer direct management on AIM Experts., which offers dealership clients direct API strategies for SEM/SEO. Created documentation for SEM API with Google AdWords for AIM Experts.

Nice in the USA (2013 - 2014) (New Mexico - (South Lake Tahoe, CA - (Home/Office)) Freelance - Offsite - Part Time - Digital Marketing

● Client ROI from ecommerce

● Co-developed Big Commerce solutions .

● PLA development and integrations using the Big Commerce SaaS API.

● Google Ads PLA

● Bing Ads PLA

● Worked on email campaigns

● Day to day reporting and analysis

Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor HyperTarget Marketing (August 2012 - April 2013) (L.A, CA - (South Lake Tahoe, CA - (Home/Office)) Freelance - Offsite - Full Time ‘Head of Financial Marketing’

● Managed their PPC to complement the price per lead sold to companies/clients in the financial verticals including mortgage, debt consolidation, debt relief and some miscellaneous home-related clients in home security.

● Developed key reports to outline revenue per call by financial client managed

● Managed some efforts to produce call based and direct lead pages primarily for mobile using HTML and basic PHP. This included mobile landing page development, and coordination with other developers for larger scope site projects.

● Managed client funnels for ProfessionalCreditHelp.com ROI funnels

Clients that bought calls from HyperTarget Marketing which I managed included:

■ Citi Mortgage

■ Quicken Loans

■ Done Right

Lenox Financial (June 2010 - Feb 2012) (Irvine, CA) Marketing Coordinator/Supervisor

● Worked closely with the IT Director, and the CTO of the company to implement new websites that complemented the SQL platforms. I also dealt with wholesale account executives and financial directors in the company, for routine work on the site from each department.

● Implemented social media accounts, and hired a Social Media intern to guide in day to day social media posts.

● Weekly reports on web site analytics, and inbound calls from Cisco, ad costs, etc.

● Worked on all graphics in Photoshop for daily flyers and graphic assets

● Worked on developing pages in Visual Studio for SEO and PPC landing pages, that collected form data and produced end results to follow up with on secondary marketing through e-mail marketing and the call support.

● Created day to day forms in C# for new landing pages, and assured coding compliance

● Privacy policy compliance coordination

● Managed all front end HTML

● Worked with Mail Chimp and constant contact to create preliminary email accounts.

● Additional work for WesLend Wholesale including developing an email campaign, which worked for Account Executives to access and follow up on the client basis themselves, utilizing HTML templates in Mail Chimp. Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor Prior to graduating in 2010 - Part Time

Ci Design / iStorage Pro (2010) (Irvine, CA)

Part-Time Marketing Coordinator

● Worked primarily on their VAR/OEM division iStoragePro to start sales initiatives for the aluminum allowed personal high capacity storage devices.

● Worked on Press Releases, and distributed to a list of outreached PR and off page SEO sites that would publish PR or Guest Posts.

● Started social media pages for iStoragePro

● Social media ads

Earthbound Media Group (2008 - 2009) (Irvine, CA)

Marketing/Intern

● Worked on SEM campaigns for their health care client and produced a report for each division of the hospital on a monthly basis.

● Additional Social Media work for film campaigns

● Worked on Social Media for film clients

● Developed backlinks for Social Media projects

Digital Media Factory (June 2007- June 2008 ) (Santa Cruz, CA) Production Intern

● Worked on batch editing

Cabrillo College Technology Center May (2007 to June 2008) (Aptos, CA) IT Help/Student Office Assistant

● Part time work during my Associates of Arts degree through completion

● Dealt with student customers at the IT center

Assigned people free rental equipment

Answered computer questions

Routed calls to administrator

Tao of Surfing (June 2007 to June 2007) (Santa Cruz/Monterey County, CA) Production Assistant/Intern

● Traveled with production team, and helped move camera equipment Intern Santa Cruz Film Festival (June 2006 - June 2007) (Santa Cruz, CA) Movie Reviewer

● Reviewed short films

Branden Lehman

Digital Marketing / SEO / Developer / Advertising Manager / Team Coordinator/Supervisor Education

B.A. Film & Media Studies (Media Arts) - University of California (Irvine, CA)-(2008 - 2010)

● Received Bachelors of Arts degree

● Finalized general transfer credits for Bachelor's Degree A.A. - Cabrillo College - (Aptos, CA) - (2006 - 2008)

● Received Associates of Arts

● Transferred high school credits, and began core classes in general studies



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