ROBERT “BERT” MORALES

**** ******* *****, ******** ** 33805 • 706-***-**** • Email: addiij@r.postjobfree.com

KEY ASSETS : Successful experience in all phases of hospitality and corporate operations. Special strengths and substantial experience in food and beverage with a proven record of financial turnaround resulting in continued profitability. Career reflects hard work, reliability, underscored by personal commitment to professional standards of performance.

RECENT PROFESSIONAL HISTORY :

The Lakeland Country Club, Lakeland Fl

General Manager/ Chief Operating Officer 06/2018-11/2019

● Responsible for all aspects of start up of the new building of the club from construction to concept implementation. Including recruitment of senior staff, and hourly employees for every department of the club including but not limited to Fitness, Food and Beverage, Maintenance, Accounting and Special Events. Providing oversight of budgeting, membership recruitment programming, board and committee governance, advice, guidance and direction to the board of directors. Culminated in the delivery of membership approved balanced budget for 2019/2020 fiscal year.

Golf Club at Cuscowilla, Waterside Restaurant, Lake Oconee, Eatonton Ga

Director of Food & Beverage Operations 06/2016-2/2018

● Responsible for the concept creation of The Waterside Restaurant, and oversight of building remodel, menu engineering, staff hiring, and training. Additional responsibilities include private events, member functions, budgeting, programming, staff development, and maintaining club facilities.

Horseshoe Bend Country Club, Roswell, GA

General Manager 10/2015-06/2016

●Was recruited from The Commerce Club with a primary focus on improving the food quality, beverage department, service, and member satisfaction by implementing owner approved policies, procedures, and processes. Additional oversight of all other department head team such as Golf, Grounds, Tennis, Aquatics, Membership, and Private Events. Total club revenue of 7 Million. Average year around staff of 90 to 100 employees serving 700 members, and their guests.

The Commerce Club, Atlanta, GA

General Manager 12/2014-10/2015

●Manage all aspects of Club operations including its activities, the relationships between management, and the Board. Including members, guests, employees, community, government, and industry. Coordinate and administer the club's policies as defined by ClubCorp. Implement operating policies, procedures, and direct the work of all department managers. Develop, and monitor the budget, monitor the quality of the club’s products, services ensure a high level of service is provided to guarantee expected member, and guest satisfaction. Secure the clubs assets, including facilities equipment. Represent the club in the community. Recommend all club improvements in terms of products, services, and amenities. Take needed steps to optimize the club's financial and operational performance. Responsible for the value satisfaction of 1700 members, and guests.

West Lake Country Club, Augusta, GA

GM/Director of Operations 10/07-08/2014

● Manage all aspects of club operations including activities, and the relationships between the club’s Board of Directors, members, guests, employees, community, government, and industry. Coordinate and administer all club policies as defined by the Board of Directors. Develop all operating policies, and procedures. Direct the work of all department heads. Implements and monitors the club’s budget as well as the club’s products and services. Ensures maximum member satisfaction. Secures and protects the club’s assets, and facilities. Provided leadership for the Food and Beverage team to a profitable department.

Carrabbas Italian Grill, OSI, Augusta, GA

Managing Partner 02/04-10/07

● Financial investment as an operating partner was required. Manage all aspects of daily operations focusing on controllables with an emphasis on customer service and community marketing. Was successful in improving financial sales and profits to meet corporate expectations. Successfully mentored, trained, and promoted several hourly employees into management. Awarded Key to the city of Augusta by the Mayor for charitable efforts in 2006.

HAM’S Restaurants Chelda Inc., North and South Carolina

Vice President of Operations 1/02-02/04

● All aspects of multi-unit and multiple restaurant concept company. Responsible for daily operations. Managed over 800 hourly employees and over 70 salary employees, in over 20 locations. Established company standards to welcome and support franchise partners.

Featured: in Nation's Restaurant News, Golf Business and Resort Magazine, Golf Business Magazine, Private Club Advisor. Guest speaker for 2012 Chef to Chef Convention in New Orleans. Guest speaker for 2014 Crittenden Golf Conference in Phoenix Arizona. Board of Directors member of the Augusta Sports Council 2010 to 2014, Board of Directors member of the Deputy J.D. Paugh Memorial Foundation. Member of the Augusta Mayor's Masters Advisory Committee 2005 to 2014. Member of Club Managers Association of America (CMAA) 2008 to present. Recipient Key to the city of Augusta 2006 for Hurricane Katrina Fundraising efforts. Board of Directors member CMAA Georgia Chapter 2013 to 2016.

Golf enthusiast, boat lover, love to travel; completed extensive travel in Caribbean, Hawaii, South America. Avid scuba diver, golfer, and deep sea fishing for many years. Fluent in Spanish.

ENTREPRENEURIAL EXPERIENCE :

Co-Owner, Ernie’s Dirty Raw Bar, Greensboro, NC 2001-2004

Co-Owner, The Boiler Room Bar & Grill, High Point, NC 2000-2004

References Personal and Professional

Bryan Hawkins C: 706-***-****

Attorney

Brian Ozden C: 706-***-****

Federal Bureau of Investigations

Paul Zito C: 843-***-****

Former Multi-State Joint Venture Partner Carrabba’s Italian Grill

Bo Banks C: 706-***-****

West Lake Country Club Past Board President

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