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SHANKY SAXENA

**-**-**-**** */***, Ram Street, Vishwas Nagar, Shahdara, Delhi-110032 addhqg@r.postjobfree.com 95-55-80-0746 addhqg@r.postjobfree.com

Date of Birth – 09th Feb 1986 www.linkedin.com/in/shanky-saxena-b2798854 CAREER OBJECTIVE

To make things simplified by root-cause analysis of the situation and move ahead in correct direction with proper resolution by team work

PROFESSIONAL EXPERIENCE

DRB Foods Private Limited

March 2018- Till Date (Manager – Ecommerce)

Account Management – Amazon.in, Flipkart, Paytm, Big Basket, Reliance, Snapdeal & Grofers

Listing and Cataloging :– Category wise listing for new products, reviewing & updating existing products as per guidelines of the respective portals

Order Processing :- Managing Seller Flex, Smart Fulfilment, FBA’s, MSF’s, FF’s, DC’s and Self Shipments

Performance Metrics :– Managing and maintaining customer service, product policy compliance, shipping performance and fulfilments

Feedback and Ratings :- Generating Product Reviews, Ratings and Seller Feedback

Customer Service – Handling all queries and providing resolution to them

Campaign Creation :– Creating and optimizing PLA, Sponsored Ads, SB and Display Ads with Impression, Clicks, CTR, CPC, Sales and ACOS

Keywords Searching :– Keywords selection from different source for specific product as per platform and mapping them to the listings

Inventory Planning :– Sales Analysis for Planning Stock through monthly, fortnightly and weekly plan

Promotion and Deals :- Creating 3 months Advance Promos, Mapping Deals for Fast Movers, creating other discount for non-movers/aging SKU’s

Data Analysis – Deep Analysing Data at Root Cause Level for solution

New Product Development – Competitor Analysis

Sales Planning - Forecasting sales and making stocks requirements

Costing – Net Realization analysis at SKU level from all portal

Marketing Planning – Planning budget for different marketing activities to promote brand

Reco and Payments – Reconciliation of accounts at order level and Payments realization for Prepaid and COD

Category Relation – Daily interaction for updates on ongoing and upcoming sales events to plan and execute

Sales Reporting – Making DSR and sharing with management

Team Management – Managing team and motivating them to get all tasks completed within timeframe Achievements

Established Amazon and Flipkart Account

Build up Brand “Nutty Gritties” and “Eighty7” among top searches by buyers at Online – Amazon and Flipkart

Build up and set up new Infrastructure with Team for Ecommerce Department

Set up all FBA, FBF, Seller Flex, MSF and Smart Fulfilment

Switch-on and Develop Ecommerce Segment from Paytm and Snapdeal to Amazon and Flipkart

Growth Rate of 5.5x overall with below percentage Growth Analysis

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Company Year Wise Revenue Growth

Marketing Year Wise Spent Budget

2018 54%

2018 19%

2019 546%

2019 7%

2020 10%

2020 11%

Nutty Gritties Year Wise Revenue Growth

Eighty7 Year Wise Revenue Growth

2018 -

2018 27%

2019 1150%

2019 450%

2020 101%

2020 10%

ANS Commerce

Apr 2017 – Nov 2017 (Manager – Ecommerce)

Account Management :– CEAT Tyres(Automobiles), My Little Berry(Kids Apparel), Omorfee(Beauty), Sattviko & Nutraj(Grocery), Secret Wish(Women Innerwear’s) and Miah Decor(Home Decor)

Listings and Cataloging :– Responsible for listing new products as per categories, reviewing existing products & updating with necessary changes for increasing sales, updating images

Campaign Management :– Creating Sponsored Ads and Brand Ads, Display Ads, Optimising them from ACOS, CTR, CPC for increasing Impression, Clicks & Sales, mapping correct keywords

Deals and Promotions :- Aligning Deals with category and at the portal as provided by Brand, aligning promos and fixing sales targets

Monitoring Sales and Orders – Tracking Sales on day to day basis, tracking orders flow and processing for performance

Escalating Metrics Issues and Account Reinstatement – Any deviation in regards to performance breach and reinstating account from plan of action

Sales Reporting to Brands : – Making daily sales report portal/client wise and sharing them, sharing them new product requirements seasonal/combos

Achievements

Close Sales Plan with Paytm for Nutraj 50l, Sattviko 10l

Increases presence of Miah Décor at Amazon under Home Décor(Mugs and Plates)

Brand visibility among generic searches at Amazon & Google for Omorfee, Sattviko & Nutraj

CEAT Tyre complete Cataloging within 24 hours

Sattviko Gift Packs hit at Rakhi and Diwali

Archies Limited

Aug 2016 – Feb 2017 (Manager – E Commerce)

Started and Managing Men Accessories, Fashion Accessories & Home Décor for online sales

Category Alignment for promotions and deals

Cataloging, Marketing and Operations

Achievements

Archies as Brand on Amazon.in and started FBA’s

Men’s Accessories Promotion at Paytm with CLP Banner, CLP Logo, Bazaar Sale and Brand Promotion

Amazon Account Reinstatement

Best Sellers achieved for Tie Set, Key Chain, Photo Frames at Amazon Intex Technologies India Limited

Oct 2014 – July 2016 (Executive – Online & Retail Sales - CDIT)

Working for Consumer Durable, IT Accessories & Power Bank Online Sales - Market Place, TVC & RO

Managing Distributors for online orders, return and customer queries

Aligned New Distributors & Finalized Commercials – Basis of BG, Bank Statement and Market Value

New SKU’s and existing one uploading and changes

Monitored & ensured timely delivery of inventories at all FC’s for upcoming deals & promotions

Following Payments from distributor for regular billing and also from portals on their behalf Page 3 of 4

Tracked MOP’s and taking action against breached ones

Analysed Returns vs Sales through various Data & submitting inputs for product and factory team for packaging and new launch

Making RSP for 3 months on past sales analysis and submitting with product/inventory planning team

Following Factory for inventory alignment at FC’s before sales period

Working on Aging in 30-60-90 days format so that liquidation can be planned

Tracing Counterfeits from non-registered sellers & proceeding with Legal Team for action

Analysing Portals reports for Monthly Sales Reporting and Targets Achievements:

Sold 8k units Power Bank and 300 LED in a day at Flipkart, also best seller in Washing Machine

Power Bank Top Selling Brand and 2.1, 4.1 best-selling Speakers at Amazon

Best Seller of 2.1, 4.1 and 5.1 Speaker, LED, Tower Speakers at Snapdeal

Top Seller Power Banks and 2.1 Speaker at Paytm

Change scenario of single distributor billing by adding multiple distributors

Earned Incentives for all months during tenure & also received promotion with 18% hike Amson Interconnect Pvt. Ltd.

Nov 2013 – Oct 2014 (Executive Online & Distributor Sales – Speakers and Mobile Accessories)

Managing Online Sales of Nextech, iHome, iRock, & Kingcom – Market Place & other Platforms

Cataloguing for all products on market Place

Aligning Distributor’s for additional sales support to online business

Meeting Portals for promotions

Analysing Products for making combo’s with their use

Following Creative unit for Shoot, Banners & mailers

Executing Orders, Billing & entertaining Customer Queries & Complaints with support Achievements:

Home Page Banner for Nextech & iRock at Homeshop18 with no additional cost

Received promotion with 10% hike & also earned incentives during tenure

CLP Banner at Snapdeal & Amazon

Right Shopping Pvt. Ltd

Feb 2012 – Sept 2013 (Senior Manager – Vendor Development & Sourcing – All Category)

Tie up Multiple Categories – under Domestic & International Brands

Cost Analysis for each Pricing that is received from vendors

Comparing Pricing from 3 - 4 source to get know better

Collecting Documents from Vendors for authentication of products & vendor registration status

Registering Brands & Distributors with proper agreement & finalizing commercials

Converting Vendors on Credit of 30-60 days

Making & Releasing PO with all T & C to vendors

Ensuring all orders delivery within SLA through logistic partners

Data management of all Suppliers along with their finalized commercials

Following Daily stock sheet from vendors prior to release orders

Handling Team & Motivating them for work with team work and rewards

Coordination with Logistics Partners for all pick-ups to be done regularly without any single day failure

Visiting Markets for Product Development, New Category to be added & New Trends Achievements

Brands Tie Ups for their Authorized Distributors to have lowest economic quotes

7 - 15 days Credit with door step delivery from Multiple Brands, Vendors & Manufacturers

Covered all Category and moved sourcing from Kolkata to Delhi for most products Bajaj Capital Insurance Broking Ltd

Jan 2005 – Aug 2008 (Assistant Manager – Marketing and Telesales)

Making 120-150 calls per day and converting leads for investments

Managing Tele callers & Marketing Team

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Analysing Team Members performance & work with those who requires training & support

Rewards & Promotions of Team Members for increasing efficiency

Analysing Profitability of each Team Member & if required replacing immediately

Recruitment & Training of all new team members

Work with Team as a member and helping them for achieving their Targets

Searching New Markets for marketing & expansion of Business Achievement

Permission from DCP, SSP & MCD office Delhi & Ghaziabad for Marketing & Survey

Team Set up at Rohtak and Ghaziabad Venue for Telecalling & Marketing

Promote Team members as TL to Bhopal, Agra, Faridabad & Jharkhand Venue and set up their teams too EDUCATIONAL QUALIFICATION

Degree / Diploma

Field of

Qualification

College / School

Course

Type

University / Board

Year of

Completion

Masters of Business

Administration

Operation

Management

Web University

Distant

Learning

Sikkim Manipal

University

2009-2011

Bachelor of Commerce

Commerce with

Maths

School of Open

Learning

Distant

Learning

Delhi University 2005-2008

Intermediate

Commerce with

Maths

Dashmesh Public

School

Regular CBSE Delhi 2004

High School Maths

ST Joesph's

Academy

Regular CBSE Delhi 2004

PROFESSIONAL QUALIFICATION

Diploma in German - S.T Stephen College Delhi University – 2010

Certificate in German - S.G.T.B Khalsa College Delhi University – 2009

Volunteer Training Programme - IITTM & Amity University 2010-2011(CWG Delhi 2010) TECHNICAL QUALIFICATION

MS Office from NIIT

SAP

Place - (Shanky Saxena)

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