Sr Sales & Marketing Professional – Entertainment & Media
Multilingual professional with extensive experience in Sales, Marketing, Trade Marketing, and Promotions. Solid academic background with 20 years of experience in a fast-paced Entertainment Industry. Expertise in Market analysis, Sales strategies, Business Development, Relationship with the trade, Digital campaigns, Pitching presentations, Promotion deals, and Media plans. Team player with demonstrated knowledge in LATAM & US markets, abilities in complex ongoing negotiations, strategic thought, attention to detail, creative thinking, focus on objectives, and measurable results.
D-BOX Technologies - USA
SALES DIRECTOR FOR LATIN AMERICA AND USA Period: 2017 – current
Premium Immersive Motion experience turning an innovative format into a new revenue stream and market differentiation for Theatrical, VR, HE, Gaming, and Themed Parks businesses.
Responsible for sales, strategic analysis, and potential project opportunities in the Americas region;
Develop with Marketing department tailored strategies for key LATAM and US partners;
Coordinated field trips across the region to discuss and present D-BOX products to current and potential partners;
Expanded D-BOX Motion Recliner in the US, achieving a growth of 109% for the premium format (TH tickets sold);
Increased D-BOX footprint in Latin America, accomplishing a growth of 14% (2019);
Negotiated the first full-screen D-BOX experience in Latin America and the US;
Participation in key Entertainment events including ICTA, NATPE, CinemaCon, Expocine, ShowEast, IAAPA Expo, Geneva Convention, Show de Inverno, and others;
Work across all levels of the organization to develop new products and technical improvements;
Analyze weekly D-BOX performance report based on occupancy, tickets sold, and geographic segmentation.
Dolby Laboratories - USA
FIELD MARKETING MANAGER FOR LATIN AMERICA Period: 2015 – 2016
Supporting top-notch technologies for cinema. Developed a customized strategy for the region and partnerships with key players to accomplish business growth and a strong brand presence.
Conducted Dolby Atmos Marketing strategies and campaigns in 12 Latin American territories, including México, Argentina, Central America, and Brazil;
Developed a close business relationship with Dolby dealers, integrators, and professional users across the region;
Collaborated with Lenovo to launch the first smartphone with Dolby Atmos sound and with LG to introduce the first Dolby Vision HDR TV (High Dynamic Range) in the region;
Maximized Dolby Atmos in-theatre brand presence in LATAM: Dolby Atmos trailering (from 40% to 90%) and showtimes with Dolby Atmos logo (from 10% to 70%);
Negotiated co-brand campaigns and Promotion partnerships with a multi-million media value return. US$3.9M in Media Value achieved through Dolby partnerships, including with local Hollywood Distributors;
Coordinated successful presence in key Cinema Trade Shows and events across the Region.
20th Century Fox - BRAZIL
SR. PROMOTIONS MANAGER Period: 2012 – 2014
Responsible for cross-platform marketing campaigns and promotions deals with corporate and media partners. Managed a promotion team (contractors) to maximize local media exposition and regional promotion opportunities.
More than US$15M on Media (ATL) secured via promotions campaigns;
Long term deal with Telecine Network, Fox Channels, and VOD platforms for multiple Fox’s theatrical releases;
Successful partnership with global companies such as Danone, Unilever, P&G, McDonald, Fiat, and others;
Developed from idealization through launch campaign a groundbreaking promotion with FIAT, creating a car edition inspired by the movie The Wolverine.
TRADE MARKETING MANAGER Period: 2006 – 2012
Responsible for the first Theatrical Trade Marketing department in Latin America. Developed and maintained a close working relationship with exhibitors to ensure effective Marketing campaigns and Sales strategies.
Implemented the first Theatrical Trade Marketing department in Latin America to facilitate communication with customers and enhance POP exposition for 20th Century Fox movie slate;
Responsible to produce, distribute, and audit Fox POP materials used in more than 3,000 screens;
Developed an extensive weekly research system to provide data on the competitive Trade Marketing landscape;
Awarded as “Marketing Professional of the year- Distribution” (ED Award) in 2010, chosen by partners among all distributor marketing professionals;
Warner Bros. & 20th Century Fox - CHILE
SALES MANAGER Period: 2005 – 2006
Developed sales strategies, negotiation, and programming of all Fox’s and Warner’s releases;
Prepared and submitted sales reports, analysis and estimates to both Studios’ Regional Offices and Headquarters;
Reviewed and approved all theaters’ Box Office reports for billing purposes.
20th Century Fox - BRAZIL
SALES & MARKETING POSITION Period: 2000 – 2005
In-charge of Sales Department reports and Box Office analysis using sources such as ACNielsen, Movieline and Rentrak;
Developed an online tool that compares Fox’s bookings with those made by competitors. This system was later implemented by other companies such as Cinemark, Warner, Paramount, and Universal.
Responsible for media audit & payments and marketing expenses reports.
Myers-Briggs Type Indicator (MBTI) for Leaders Period: 2007
International Leadership Development Program - London - UK
PGDM - Post Graduate Diploma in Management Period: 2004 - 2006
FAAP – Armando Álvares Penteado Foundation – Sao Paulo - Brazil
Bachelor’s in Communication, specialized in Marketing, Media and Advertising Period: 1998 - 2002
USP – University of Sao Paulo – Sao Paulo - Brazil
#2 University in Latin America according to the World University Ranking published by Times Higher Education (2019).
High School & Technical Science – Electrical Technician Period: 1993 - 1996
Sao Paulo Federal Institute of Education, Science and Technology
Trilingual: fluent in English and Spanish, native speaker of Brazilian Portuguese
Immersive experience in Vancouver [LSC Language Studies Canada] and Santiago [Chile].