VICTORIA PRESTON

Milton, Ontario

addfyh@r.postjobfree.com

647-***-****

VALUE AT A GLANCE

Serving and Leading Others Through

Expert Knowledge in the Consumer

Packaged Goods and Food Services

Sectors in Manufacturing,

Distribution and Retail Organizations

Leading Large and Small Sales and

Marketing Cross-Functional Teams

Developing, Revitalizing, and

Implementing Corporate and Sales

Strategic Initiatives

Developing and Managing Profit /

Loss Goals

Leading Various Mergers and

Acquisitions Key Initiatives

Leading Various Sales Team

Transformation Initiatives

Designing and Leading Account

Management Process and

Initiatives

Leading Customer Specific

Planning and Execution

Requirements

Bilingual – English and French

EXECUTIVE SALES LEADER

A high energy, values-based sales and marketing executive with a proven track record of significant top-line sales and business results. Recognized as a determined and focused strategic “doer”, Victoria is known to sense emerging customer business issues and needs along with evolving market and industry trends and then acts on it with speed and conviction. Just like an entrepreneur. Victoria keeps an eye on the big-picture and sustains focus on the “deal” while managing through the complexity of relationships and fulfillment requirements. An innovative and critical thinker with practical sales management and execution excellence, Victoria has the foresight, sound judgment and clear understanding of the links between employee engagement, customer loyalty, financial performance and shareholder value to maximize business and people results. VICTORIA’S EXPERIENCE

FLANAGAN FOODSERVICE 2014- current

(A national distributor of brand name food products to the retail, institutional and healthcare chains) DIRECTOR, SALES

Reporting to the VP Sales & Marketing, leading a team of 11 employees (National Account Managers and Business Development Managers) with key accountabilities to increase revenue, new market expansion and improve customer retention and engagement. Manage P&L ($340M) and budget ($340M – F 2016):

Manage New Product expansion team Organic / Natural/Import

New Business Growth F 2015 – 55 MM

Contract Renewals F 2015 – 100% ( 9 of 9) – 247 MM/340 MM

Healthcare Strategic Plan Development F 2016

Board of Director’s- appointment May 2016

Merger/Acquisition Team – 2 acquisitions F 2016 35 MM

Foodservice Private Label Team Lead

Margin increase obtained 3.5% YOY 2014-2015/ exceeded budget 1.0%

SOP development. Category Management/Logistics

DEG SALES AND MARKETING LTD October 2011- 2014

DIRECTOR, SALES

Responsible for sales budget of $120 MM / North America. Managing the Sales and R&D/Product Development Team 6 NAM’s and 3 R&D Managers / North American Business Development Retail and Foodservice / Bakery Category-Produce Category- Chopped Garlic/ Salad Dressings/ Cooked Meat/Artisan Breads:

Ingredient Sales/Food Service 5 MM, Retail 29 MM

Growth mandate of 10% achieved within the 2nd quarter of the fiscal.

Launched 15 new items into Loblaw, Metro and Sobeys

Launched 35 new formulations into E.D Smith, Tiffany Gate, Unilever, Kraft Foods, Tim Hortons, Canada Bread

Q1, Q2 results exceeded budget by 14%- profitable mix (SKU rationalization) of SKU’s increased margin by 2% at Walmart, 1.5% at Metro and 3.2% at Sobeys.

Account Management at the Senior Procurement level: Loblaw, Metro, Sobeys Quebec and Sobeys Atlantic, IGA and Walmart

SOLIS FOODS CORPORATION INC. Feb 2010 – Aug 2012

DIRECTOR, SALES AND MARKETING (North America)

Responsible for North America Sales, Retail (Private Label/Branded) and Foodservice. Managed North American Broker Network. Managed a team of 8, 4 Regional Sales Managers,3 Business Development Managers and Broker Network. Developed and managed Sales Budget, $48 MM and Trade Spend Budget of $10 MM:

70% of the F13 Growth Plan was based on securing new business in the US.

Partnered with Daymon World Wide and MMI on new business with major US retailers in Private Label- 250k in Q2 F13.

Led highest Net sales in company history ( 500k over budget) trending LE +1.8 MM over budget

Worked in partnership with LCL, Sobeys, SDM, Couche Tard, Metro, Walmart, Overweighted and Safeway on new innovations within Private Label Mexican Category.

Presented and Developed 4 new SKU’s for Walmart in P2 F13. Exceeding target by 230k

Managed TDL Canada and USA. Worked closely with R&D on new formulations and concepts for joint venture.

Initiated Global Contract discussion with Walmart.

New Business: Giant Eagle, Costco, Safeway, Aramark Canada, Dollar Tree, Home Depot, Canadian Tire, Dollar General, Aldi, Kroger(pending), Trader Joe’s, Whole Foods and Wegmans. DANONE CANADA INC. Sept 2006- Jan 2010

TEAM LEADER, NATIONAL FOOD SERVICE

Responsible for Food Service Sales and Development for Canadian Market. Focused Sectors for Business: Education (K-12, Private, University and Colleges across Canada), B&I and Tourism/Recreation. Managed Forecast on 39 SKU’s with Demand Planning to ensure customer service level:

Introduced new loyalty program to Universities with Meal Programs- Grew Sales 65% in 18 month period

Analyzed Customer by Segment Profitability by Brand per quarter- in line with CBU expectations and budgetary requirements

Created Food Service Organizational Structure and hired a national team, 3 RSM’s- West, Ontario, Quebec and Atlantic Canada.

Hired and Managed Broker Sales Force across Canada

Developed Strategic Plan 2008-2012

Negotiated, awarded and managed Major Contracts with Aramark, Compass, Sodexo, Avendra and Healthpro

Promoted from National Account Manager AFH to Team Leader within 8 months of being hired

Received Award for Best National Sales Manager Globally in 2009

Was nominated by Canadian CBU for outstanding “communication” at 2009 Annual Sales Meeting. SUNOPTA Inc. 2002- 2006

DIRECTOR, NATIONAL FOODS GROCERY - Snap Dragon Natural Foods Accountable for strategic and tactical direction of the National Sales Plan and the implementation of customer focused business plans for up to 500-targeted customers.

Mandated with the growth, merger and integration of a current 12 million in sales operation, consisting of 3 Preferred Vendor Programs and significant margin increase of 150% above target

Supported development in Retail, Food Service, Private Label, DSD and Supplier Relations by identifying revenue generating, operational cost reduction opportunities

Developed and sold innovative strategies to executives (line acquisitions, price, distribution and marketing strategies and expense efforts) which directly led to dramatic business improvements including the identification of 6 million in incremental revenue in support of the overall Distribution Strategic Plan for North American Growth

Developed specific strategy for Net Costing retail format

Secured 2 Preferred Vendor contracts with Loblaw Nationally (now LCL) and Sobeys Ontario

Improved relationships with existing suppliers, retailers resulting in an increase in new business

Exceeded sales targets, reduced promotional spend, on average 5% annually.

Initiated and facilitated acquisition and sale of Snapdragon Natural Foods to Sunopta Inc, 2004. MARS Inc.

1996 - 2002

NATIONAL DISTRIBUTOR MANAGER

Reported into the UK Headquarters with a dotted line into the US VP of Sales.

Achieved quarterly results exceeding budget by 19%, 7% above results in North East USA

Within second year hired 3 Regional Sales Managers and 6 Account reps to accommodate rapid growth.

Assisted in successful launch of Japanese, Australian, and South American markets.

Developed Customer Service strategy for the Divisional Unit.

Received Outstanding Distributor Management Achievement award. VICTORIA’S EDUCATION & DEVELOPMENT

MBA- Schulich York University (2002)

Thesis on Limited Distribution Model. Utilized by Mars Inc and Aramark Canada.

Bachelor of Commerce Degree. University of Toronto (1992)

Relationship Selling Skills Course

Scotwork Negotiation Skills

Leadership Development Program

Dale Carnegie Presentation Skills

Power Within Seminars

International Focus Group-Brand

Management Costco UK

Member of Women in Foodservice North

America

Effective Management – Harvard School of Business (2004)

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