Ade-obayemi, Ademola Emmanuel

*/* ***** ****** ******,

Old Garage bus stop, Lasu-Isheri road,

Isheri Olofin, Lagos.

e-mail:addfsq@r.postjobfree.com

Mobile No.: 081********, 090********

Profile

Seasoned Marketing/Sales professional with over 13+ years of experience in Sales and Marketing, New business development, Market/Sales planning, New product launch, Channel development & Management, Distribution, General Management in Telecommunications and Internet service provider.

Building strong customer relationships through excellent delivery of products and services with sufficient support and follow through. Specialty in POS merchandizing - Below the line (BTL) and Above the line (ATL) advertisement execution, digital marketing, Sales leadership and channel strategy, business development and account management. Team leadership and peoples management, with track record of excellent discharge of services in Business management/Administration, Sales, Marketing and General Management. Thrives in deadline-driven environments.

Demonstrated ability in devising and executing Sales/Marketing activities and aggressively accelerating and delivering desired business growth.

Work Experience:

Globacom Nigeria Limited (March 2018 - Till Date): Business Development Manager - Activation: 54, Saka Tinubu, Victoria Island, Lagos.

Continuous monitoring of market trends and keeping close eyes on competitive products in the marketplace

Developing, implementing and executing marketing initiatives and activities for the business

Managing and developing P&L and driving market growth.

Lead generation to expand company's accessibility and usage.

Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands

Analysing the success of marketing campaigns and creating reports

Supervising advertising, product design and other forms of marketing to maintain consistency in branding

Meeting with clients and working with colleagues across multiple departments such as marketing assistants, marketing managers and chief marketing officers

Managing budgets and a team of brand executives.

Organising events such as product launches, exhibitions and photo shoots.

Maintaining and increasing sales of company's products

Devising effective territory sales and marketing strategies

Responsible for developing, implementing and executing strategic marketing plans for territory assigned in order to attract potential customers and retain existing.

Managing and coordinating marketing and creative staff as per what needed in the territory.

Leadding market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

Reaching the targets and goals set for my area

Establishing, maintaining and expanding my customer base

Presenting products and services to prospective customers

Servicing the needs of existing customers

Increasing business opportunities through various routes to market

Setting sales targets for individual Territory channel representatives and my team as a whole

Allocating areas to sales representatives in general

Developing sales strategies and setting targets

Monitoring team's performance and motivating them to reach targets

Compiling and analyzing sales figures

Personally, dealing with some major customer accounts

Collecting customer feedback and market research

Coaching and mentoring sales team.

Keeping up to date with products and competitors

Designing of products and point of sales (POS) materials and effective distribution

Globacom Nigeria Limited (September 2015 - February 2018): Banding Team Lead.

54, Saka Tinubu, Victoria Island, Lagos.

Developing and implementing Below the line (BTL) strategies with brand guidelines as well as customers and business partners expectations.

Retail channels development to facilitate extensive distribution of products.

Accurately forecast branded gifts and any other special pack for all areas of the sector.

Maximizing off take on company brand through developing best in class point of sales materials with Trade marketing team, Branding team and Sales team.

Manage 56 million naira monthly generated revenue cluster/region in Lagos 5

Lead generation for expansion and growth.

Execution of all Below the line (BTL) advertisement in the company

Coordinating subscribers acquisition drive through major/minor road shows, campus/market storm and street storming.

Design and deliver series of classes for, new entrants, local businesses (dealers) and business associates, sensitizing them from time to time, about new promotions and packages.

Product/Promotion design - POS materials designs

Relating with company's major dealer and sub dealers on sales and (POS) merchandising within their region

Preparing weekly/monthly report of branding, sales activities (Recharge card sales, retailing, Sim injection and lines activation achievements).

Initiating and Implementing Product/Brand visibility strategies and campaigns Nationwide to drive sales and revenue on a continuous and sustainable basis.

Evaluating requests for event sponsorship, making recommendation and activating where approved.

Maintain adequate documentation/database and agreed SOP for routine management of retail outlet.

Positioning Glo products/brand as a leader in the market through Strategic line activation, targeted branding and merchandising campaigns.

Carrying out of sales driven branding/merchandising activities in dealers outlets and other telephony outlets.

Constantly tracking competitors activities and developing response strategies to maintain the company s market position while aspiring to go higher

Globacom Nigeria Limited (February 2015 Till September 2015): Cluster Manager

54, Saka Tinubu, Victoria Island, Lagos.

All deliverables under retail sales.

Generation of lead for expansion angrowth.th

Monitor the optimal BTS utilization in the Cluster in line with corporate objectives/Targets.

Drive Secondary channel Sales activities and overall attainment of VAP-3 Objectives (Visibility, Availability, Placement, Pricing and Promotion) in the assigned Cluster.

Retail Auditing

Organize regular trade forum for Data/Activation agents/dealers, freelance agents and retailers in the Cluster (retailers meet) weekly.

Ensure adherence to business ethics, Market Governance and Excellence in the assigned Cluster.

Monitor the performance/achievement of retailers in the cluster:

Monitor competition and give feedback to business on a weekly basis.

Report the Key Performance indices of the Cluster to the SM daily and weekly.

Globacom Nigeria Limited (September 2014 January 2015): Retail Sales Executive.

54, Saka Tinubu, Victoria Island, Lagos.

Achieve sales targets in the designated territory.

Monitor Sales performance trends for all accounts.

Monitor volumes and revenue growth as well as quality of services rendered.

Develop and manage relationship with key and large accounts as per sales strategies and plans.

Encourage Dealers/sub-dealers to open more retail outlets to aid sell-out/growth.

Relationship management with the Company s Dealers and sub-dealers.

Evaluate potential and existing Dealers business indicators as per set targets.

Determines number of sales points required to achieve sales targets.

Analysing variables in the existing market with Dealers and suggesting new cause of actions to be taken so as to ensure continuous loyalty and patronage.

Liaise with other relevant departments (Technical etc) to ensure the sales process is uninterrupted and sales targets are achieved.

Globacom Nigeria Limited (July 2009 August 2014): Branding/Sales Support Executive.

54, Saka Tinubu, Victoria Island, Lagos.

Initiating and Implementing Product/Brand visibility strategies and campaigns Nationwide to drive sales and revenue on a continuous and sustainable basis.

Retail channels development to facilitate extensive distribution of products.

Execution of all Below the line (BTL) advertisement in the company

Coordinating subscribers acquisition drive through major/minor road shows, campus/market storm and street storming.

Design and deliver series of classes for, new entrants, local businesses (dealers) and business associates, sensitizing them from time to time, about new promotions and packages.

Coordinating and supervising work of the team members.

Product/Promotion design - POS materials designs

Relating with company's dealer and subdealers on (POS) merchandising within their region

Ensuring strategic distribution of point of sales (POS) branding materials to facilitate sales

Preparing weekly/monthly report of branding, sales activities (Sim injection and lines activation achievements).

Evaluating requests for event sponsorship, making recommendation and activating where approved.

Maintain adequate documentation/database and agreed SOP for routine management of retail outlet.

Positioning Glo products/brand as a leader in the market through Strategic line activation, targeted branding and merchandising campaigns.

Carrying out of sales driven branding/merchandising activities in dealers outlets and other telephony outlets.

Constantly tracking competitors activities and developing response strategies to maintain the company s market position while aspiring to go higher

Xprado communications (November 2005 - June 2008): Channel Sales Personnel. 4, Ibefun Street, Alapere Ketu, Lagos.

Conducted research on marketing needs of customers, organized and ensured delivery as

requested.

Achieve sales target in given area

Evaluating potential and existent sub dealer s business indicators as per set targets.

Communicating with sub dealer s at all times, new sales models, policies and procedures introduced by the company in other to sustain the mutual business relationship

Monitors sales performance trend for all accounts

Conducted multimedia presentations and seminar deliveries to prospective and potential

customer.

Managed team and individual sales staff performance.

Managed credit facilities.

Maintained high standard of customer service.

Hallmark College, Lafia (2004 2005): Educational Instructor. National Youth Service National Youth Service Corps (NYSC).

Tutored in Mathematics, Integrated Science and Agricultural Science.

Coordinated the fund raising activities of the FRSC club used in organizing seminars and road sign barriers and boards at strategic locations.

Participated in the weekly sanitation of the state capital as part of the community development service.

Education

M.Sc Management: University of Lagos, Lagos State. (2019) - Awaiting Certificate.

MBA (Master of Business Administration): Obafemi Awolowo University, Ile Ife.

B. Sc. Mathematics: University of Ibadan, Ibadan, Oyo State. (2003) Second Class Lower Division

Professional Qualification

The Chartered Institute of Personnel Management (CIPM). PE 2

Hobbies

Watching soccer, Reading and Traveling

Personal Data

State of origin Ekiti

Sex Male

Marital Status Married

Date of Birth 28th May, 1981

References

On request.

Contact this candidate