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Marketing Expert

Location:
West Chester, PA
Posted:
May 26, 2020

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Resume:

Stephen Butler

610-***-****

linkedin.com/in/butler2

@fastbutler

I am an experienced leader with a track record of connecting marketing strategy to business results. I have extensive experience that spans both B2C and B2B in agency, technology, financial services, legal and real estate industries. Both a creative and analytical thinker, I can quickly translate data into innovations and new opportunities. Creating stories throughout the customer’s online and offline journey is what ultimately drives me to deliver.

Core competencies and characteristics

- Leadership

- Strategic planning

- Brand management

- Team development

- Lead generation and nurturing

- Lifecycle management

- Channel marketing

- Proven leader

- Results drive

- Creative

- Change agent

- Brand steward

Demonstrated proven successes

- Built a Direct-to-Consumer marketing channel for home lending division that resulted in a 576% increase in leads with an 84% reduction in cost-per-lead while delivering more than $200MM in revenue.

- Led a marketing team that delivered results (10% increase in inquires, 7% increase in leads, with a 6% reduction in media spend) that lead to increased production (7% increase in contracts out, 2% increase in fundings).

- Led the rebranding of two separate public companies - Peachtree Financial Solutions and CubeSmart. Selected career accomplishments

The Marca Group / Money Mailer of Greater Philadelphia Co-Founder & CMO 17-Present

- Lead all aspects of a marketing agency – new client acquisition, account management, creative development, campaign strategy, as well as all back-office operations.

- Built company from start to nearly $750,000 in annual billing within 2 years. Manage between 75 and 100 accounts each month.

- Direct response and branding campaigns for client include brand development and messaging, website development, SEM, SEO, social marketing, direct mail, and public relations.

- Award-winning franchisee within the Money Mailer system. The J.G. Wentworth Company 12 – 16

Vice President, Marketing for J.G. Wentworth Home Lending 15-16

- Lead all marketing strategy and tactical implementation for the newly acquired home lending division, including the direct-to-consumer, distributed retail, and wholesale channels.

- Developed strategy and tactical implementation of all consumer-facing marketing campaigns including paid search, digital retargeting, email prospecting, affiliate marketing, social media, out-of-home and television spot placement.

- Developed segmentation model based upon first-party and third-party data; worked with sales team to develop scoring model; and subsequently developed prospect acquisition, lead nurturing and customer experience.

Vice President, Marketing for Peachtree Financial Solutions & Olive Branch Funding 14-15

- Improved the effectiveness of marketing campaigns by increasing year over year call volume by 10%, and lead volume by 7% while delivering a 6% savings of marketing spend. Vice President, Marketing for Peachtree Financial Solutions 12-14

- Led the strategic direction and implementation for all marketing initiatives including paid and organic search, social media, display, television spot and scatter placement, direct mail and e-mail, print, radio, and out-of-home. I directly manage $30+MM marketing budget and provide guidance for an additional

$40+MM.

- Led the concept and creative development, production, editing and trafficking of 17 new TV commercials and creative development and production of three brand-focused websites. CubeSmart 10 – 11

Director, Marketing

- Developed strategy and led implementation of all marketing initiatives including social media, print, radio and television advertising, direct response campaigns, POP merchandising, in-store marketing, public relations, event marketing, as well as local and guerilla marketing campaigns.

- Led and mentored a team of marketing, design and analytic professionals. Transformed the team from one that was primarily focused on non-measurable campaigns to one that measured and evaluated every initiative.

- Led the rebranding of company from U-Store-It to CubeSmart updating all online and offline aspects of positioning, messaging, and creative execution. Led implementation of new Superstore facility classification that has dramatically improved the customer experience. Corporation Service Company 05 – 10

Director of Marketing

- Managed six direct reports that implemented marketing plans including marketing management, graphic design, event management, product marketing, communications, public relations, direct marketing, online marketing, lead nurturing, and sales support.

- Led brand and branding efforts, including the rebranding and integration after three significant acquisitions. Designed and led the implementation of brand awareness campaigns.

- Improved positioning, effectiveness, and ROI of all marketing – company websites, electronic newsletters, seminars, print and online advertising, tradeshow exhibits, and direct mail. Iron Mountain 03 – 05

Product Manager, Secure Shredding

- Designed and implemented marketing plan for the secure shredding service line that resulted in sales projections that were exceeded each month after launch.

- Developed marketing strategy that included over $1MM for lead generating initiatives, brand awareness initiatives, sales support tools, and primary and secondary market research. Tucows 99 – 02

Director, Product Marketing

- Managed a marketing team that defined the customer experience for award winning consumer websites. Directed all product development, marketing campaigns, affiliate partnerships.

- Developed the business plans, brand strategy, competitive analysis, positioning, advertising partnerships, strategic development, marketing plans, and defined user experience. Education

MBA, Villanova University

BS, Business Administration, Elizabethtown College Develop and support brand strategy and tactics Develop and maintain a cohesive global brand identity Conduct primary research with primary audiences to measure brand health Define and execute engagement strategies for building brand loyalty Expert in brand system management and implementation creative leader and active collaborator



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