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Manager Marketing

Location:
Miami, FL
Posted:
May 22, 2020

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Resume:

PEDRO J. ABADÍA

PERMANENT ADDRESS PERSONAL INFORMATION

***, **** ******. *** ***. US resident (gc), EU citizen

***** ***** *****, ******* (USA) adddpc@r.postjobfree.com

+1-646-*-***-*** (Page 1/2)

BUSINESS EXPERIENCE

PEDRO GALVAN & PARTNERS. Consulting

Nov19 – Today Business Partner

Miami-USA Consulting boutique specialised in Change Management, HR consulting and Strategic Marketing.

ILPRA SYSTEMS ESPAÑA, S.L. Food Technologies (Revenues: $6M). Subsidiary of the Italian Ilpra Group, listed in the Italian Stock Market (total group revenue above $27M)

Jun11 – Jul19 Business Development Manager

Mataró-Spain Development of new solutions and markets for the Food Industry. Implementation and management of CRM system. Coordination of Marketing and Commercial Functions. Implementation of sales growth through product bundling, secondary sources of revenue stream (after sale services, additional accessories, complementary product lines) and market segmentation (better prices on long-term commitments and high volume customers). Implemented initiatives to gather and analyse relevant information, decide and act quicker within the company, ensuring no business opportunity was ever neglected.

Mar10 – Sep10 Freelance Consultant

Mataró-Spain Project to improve Supply chain resulting in stock reduction (30%), revised replenishment lead-times, improvement of commercial effort to sales ratios, rationalisation of portfolio of products and reduction of late payments.

AIR PRODUCTS: A Fortune 500 Company with revenues of $8.3 Billion in 2009 leader in serving a portfolio of atmospheric and specialty gases equipment and services to customer in industrial, technology and healthcare markets. 10 years of successful international career path at a worldwide leader in gases and chemicals: Selected for the fast track Career Development Program.

July05 – Nov09: AIR PRODUCTS Europe Supply Chain Expert, Homecare Europe

Barcelona-Spain Supply chain project leader for the European Medical and Homecare Division (Headquarters in Barcelona) managing over 8,000 sku in 3 central warehouses and over 100 local sites across Europe. Stock value above $ 12 Million.

Led the subcontracting of the main warehouse in Europe, ensuring a smooth transition of working model and practices.

Responsible for the Supply Chain processes in the implementation of SAP in Korean subsidiary

Responsible in the Supply Chain to migrate the Spanish Medical business to another company.

Lead in several productivity initiatives: reduced stocks by 10% in growing business, improved stock reliability and supply chain processes, improved reporting and monitoring tools, sku rationalisation, shortened replenishment lead times, reduced transport costs by implementing demand planning at segment level.

Continuous Improvement Expert

June04 – July05: AIR PRODUCTS Inc (Corporate Headquarters), SAP Subject Matter Expert

Allentown- USA Business expert appointed to ensure alignment of existing practices to SAP processes of 9 subsidiary companies in 7 countries, (Combined rev: $ 173 MM, 175k patients)

June01 – June04: AIR PRODUCTS, European Packaged Gases Analyst

Brussels-BE Led pan-European projects and driven the transfer of best practices across countries.

Improved financial reporting across European subsidiaries: reliability and deadlines in the monthly/quarterly reporting, maintenance of standard cost, budget, FI module support (SAP)

July00 – June01: AIR PRODUCTS PLC (Europe Headquarters), European Bulk Analyst

Hersham-UK Improved efficiency of the information reporting for senior management: developed meaningful reporting systems, enhanced tool to monitor profitability by customer, and developed European standard costing for the fastest growing business unit (Medical). Assisted senior management in the elaboration of the European Strategic Plan

PEDRO J. ABADÍA

(Page 2/2)

Nov99 – June00: CARBUROS METALICOS SA, Finance Analyst

Barcelona-Spain Designed and implemented a specific solution to improve profitability of a key customer at risk (revenue of $1,5M). Accomplished proposal to target a $2 Million deal including complex asset transaction. Contributed to the definition of the full analytical costing of the subsidiary shortly after being fully acquired by the US mother company to ensure financial consolidation.

ILPRA SYSTEMS ESPAÑA, S.L. Food Technologies (Revenues of $2M)

Aug99 – Nov99: Marketing Manager

Mataró-Spain Set up the marketing department. Established the main guidelines for an ongoing customer data gathering and analysis to support the commercial area.

Conducted a marketing campaign with a conversion rate of 10% (contacts finalizing in sales)

INTERFIN MANAGEMENT, S.L. Consulting.

Oct98 – Jun99: Consultant

Barcelona -Spain Elaborated 3 year business plan for a start up (web business) in the automobile distribution industry: design the tactical aspects of the marketing plan and the technological alliances; expected turnover of $20M in 3 years.

Elaborated strategic Marketing Plan for a frozen food company (Revenues of $100M).

MOËT & CHANDON (L.V.M.H. Group). Champagnes/Luxury goods.

Jan98 – April98: Assistant Brand Manager of Moët & Chandon.

Epernay-France Conducted the market research for the launch of a new product (proposals of strategic price and segment positioning)

Analysed the use and efficiency of the Point of Sale Material (POSM) used on a worldwide basis.

Developed the customer communication vehicle (leaflet) for the company outlet (visits exceeding 100,000 per year).

FIRA DE BARCELONA. Trade Show

Oct96 & April97: Trainee

Barcelona-Spain Assisted CEO s of Mexican companies to establish the appropriate networking with European investors. Equiplast & Construmat exhibitions.

EDUCATION

- MBA (Master in Business Administration). ESADE (Barcelona) 1997-98. Ranking: Top-25

- BBA (Bachelor in Business Administration). ESADE (Barcelona) 1993-98. Ranking: Top-25

- CEMS Master: Major in Marketing.

ESADE (host business school)

HEC –Paris (Exchange Program)

- Attendance to seminars and continuous learning programs in specific topics of my interest (electric car, crisis management, macroeconomics trends, sector trends, food waste, blockchain, supply chain, safety in the food sector, etc).

Languages

Fluent in English, Spanish & French

Business knowledge of Italian and Basic German

Skills: Continuous Improvement, SAP, CRM, Change Management, Six sigma, NLP, MS Office



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