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Manager Store

San Antonio, TX
May 18, 2020

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***** **** *** ******: 210-***-****

San Antonio TX, 79938

Dear Hiring Professional:

Please consider this letter of introduction as an expression of my interest in exploring and identifying career opportunities with your organization. My résumé is enclosed for your review and consideration.

As my résumé reveals, I have over 10 years of professional experience in diverse management, administrative, and customer service environments, where I contributed to the detailed execution of plans to support organizational goals while maintaining positive customer relations and providing building blocks for long-range initiatives. Throughout this time, I have gained cross-functional retail and restaurant management abilities. I am now exploring opportunities where I can fully engage my talents and expertise to produce significant bottom-line contributions for your organization.

I am a uniquely talented and highly motivated individual. I possess an excellent work ethic and problem-solving abilities that have enabled me to enhance subordinate performances and respond effectively to organizational demands. Detail-oriented and highly adaptable, I am always looking for ways to improve the processes that lead to successful outcomes.

I would appreciate the opportunity to personally expand upon my background, as well as learn about your needs and requirements. I am confident that my enthusiasm, achievements, and leadership skills will be of value to your organization. Thank you for your attention, consideration, and forthcoming response.


Fernando Najera



12701 West Ave Mobile: 210-***-**** San Antonio TX, 78216


Highly effective lead management professional offering over 10 years of experience in retail and food service management in fast-paced, high-volume environments. Dedicated to mentoring and developing key talent to build successful teams. Ability to motivate personnel, streamline operations, and raise the bar on organizational standards. Able to accurately track team performances, identify operational strengths and deficiencies, and develop structural solutions to challenges.


• Multi-Site Management • Operations Management • P & L / Financial Analysis • Budgeting / Forecasting • Human Resources / Staff Development • Merchandising / Inventory Control • Cultural Interpersonal Communications • Loss Prevention • Public Relations • Customer Service

Bilingual English / Spanish

Proficient in Microsoft Office Word, Excel, and PowerPoint


Regional Trainer



Developed and trained numerous Store Mangers through the role of Training Store Manager for the Region.

Led and participated in Executive Leadership walkthroughs, giving insight into field strengths and opportunities.

Actively recruited, hired, and staffed leadership to be leveraged throughout the district.

Highly organized and independent; able to effectively coordinate tasks to accomplish projects with timelines and creativity. Appointed by the District Manager as "Grand Opening" liaison in addition to Regional Product Trainer.

Maintained a high level of standards for employee service and knowledge.

Hired, trained, supervised, motivated and developed employees.

Formed employee schedule and monitored labor cost to be effective with store responsible for daily and monthly administrative reports.

Preserved expenses below budget due to controlled use of payroll hours and followed policies per company standards.

Create a positive working environment by frequently visiting stores in the region to strategize and problem-solve critical issues and roadblocks.





Currently lead Multi-Store team with a total of 2 Payless locations. Demonstrated ability to Waxbuild and lead a high performance team through strategic business plans that produce positive sustainable results.

Consistently recognized as a highly affective leader that enjoys investing time and effort in others while maintaining a healthy balance between driving expectationloops and having fun.

Engaged in talent acquisition by attracting, hiring, retaining and developing Managers and Assistant Store Managers who consistently achieve excellence in selling, customer service, merchandising and operations.

Have a strong passion for developing others achieve both personal and professional growth through setting strong specific developmental plans that focus on core competency development. Support my developing leaders through providing a fun and engaging working environment while holding each other accountable.

Review store environments and key business indicators through store rotation, identify opportunities for improvement; provide store leadership the necessary support through training, coaching or accountability plans to achieve business goals.

Reduced stores shrink/loss in first year from a 1.74% of sales to a .40% of sales by implementing specific district plan and appointing a loss prevention leader within district. Established a rotating travel schedule to increase frequency within under performing locations.

Strongly monitor and analyze merchandise assortment opportunities within district, provide District Leader or Group Leader with business and market insights to help drive district sales; shop competitors and report trends to capture market share on key product and future business.

Monitor Mexican National customer traffic patterns, holidays and any other events that may be a result of traffic spikes in efforts to maximize business and gain market share.



Store team consist 4 upper level management with 30 Part time and Full time associates; Oversee leadership team and ensure team is delivering a great shopping experience while maximizing store profitability.

Ensure each department is committed and exercising the right behaviors to successfully achieve store goals; follow through company policies and procedures within each department and overall store to maximize efficiency.

Develop and train upper level management; provide direction, coaching and follow up while holding management accountable for overall department performance; developed specific action plans to course correct management performance as needed.

Monitor department staffing levels and ensure associate count is adequate for current and future business needs.

Travel within market to support or develop Managers on recruiting and staffing strategies prior to peak season’s; I utilize a variety of avenues for example: University recruiting activities, in store recruiting, and other business networking strategies in efforts to support the district local or out of state staffing needs.

Support through driving district customer service initiative through weekly conference call; recognize performing stores and challenge under performing stores within district with a variety of accountability measures.



Assistant Manager 2006-2009 DSW Shoe’s El Paso, Texas

Developed an high performance team within assigned stores through development of department managers, delivered on key levers and was top performing amongst peers; motivated and inspired team; took corrective action as needed to align key performance areas and meet business plans.

Conduct daily store visits, rotating through assigned departments to review store performance and compliance on company policies and procedures; enforce operational standards; review payroll to ensure budget adherence.

Hold Managers accountable for their store’s performance; identify and communicate opportunities to redirect as needed; provide action plan based on site assessments; coach managers to lead team through defined plans to successful outcomes.

Develop talent bench; proactively recruit top talent within market; track associate performance from entry level associates to Store Manager level to identify and develop potential candidates; held training sessions to inspire current top performers to advance to management.



Managed all daily operations of fast-paced business; recruited, trained, scheduled, evaluated, and supervised 15 support personnel; enforced safety during opening and closing procedures; performed inventory control duties.

Resolved customer and personnel issues; ensured highest quality customer service; verified compliance with company policies and regulations; maintained labor cost within budget allowance.

Assisted in opening operations for new restaurant location; ensured adequate knowledge base in new managers and employees.

Managed cash collections procedures; audited shortages; reported, investigated, and resolved financial discrepancies.


District Leader Corporate-Sponsored Training for District Development

Multi-Operations Management, Human Resources,

Vendor Relations, Public Relations

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